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  Beyond the Jumbotron - Creating...

  James Giglio

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  A simple guidebook for navigating the new world of sports marketing and brand managementThe modern consumer, today’s fan, is no longer passive. Over three quarters of millennials say they prefer experiences over traditional advertising. Old approaches won’t work. Yard barkers handing out free towels. A stadium plastered with billboards. Maybe a new Jumbotron. Today’s fan is looking for something more engaging, more interactive, and more immersive.Industry pioneer, James Giglio, the founder of MVP Interactive, takes us through his fascinating decade-long journey, starting out with a vision for immersive experiences, well before anyone had ever heard of virtual reality. Over that time, he has had the opportunity to work with many leading sports teams, professional leagues, advertising agencies, and consumer brands, to completely redefine the fan experience and now he shares those lessons with us.James also takes us through his own personal story of building a startup, from growing up as a daydreaming kid in Ocean County, New Jersey, to working with an advertising agency in New York and recognizing that three themes were emerging: the iPhone app explosion, the increased use of digital signage or so-called “street furniture,” and the emergence of “pop up events” by leading brands. He began to wonder how these three trends could be brought together. What if the immersive technology on our iPhone could be brought to the streetscape? What if those digital displays could become interactive? And what if brands could attract consumers to them rather them just hawking them promotions and free stuff? The result was MVP Interactive. But like any startup, there were bumps along the way and James’ story is a heartfelt, honest tale of making many... let’s just say, learning a lot of lessons along the way.The timing could not be better. Post Covid, events are back and back big. During the pandemic, we all went fully remote and realized it was just way too much screentime. But we are also not going back to the way it was. Beyond the Jumbotron lies a new, hybrid world where human interaction and technology combine. James takes us through not only the why — the dramatic changes in consumer attitudes and behavior that are driving the adoption of immersive technology, but more importantly the how — how to bring these projects to life and lead to real, measurable result after case study and shows the possibilities of new technology are not only endless, but also just the beginning. lts for sports properties and brands. James and his team at MVP Interactive have completed over 200 immersive technology projects and the book is filled with case study after case study and shows the possibilities of new technology are not only endless, but also just the beginning.

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  Domestication of Dogs and Cats...

  Editors Charles River

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  As the oft-repeated and invariably accurate pearl of wisdom goes, a dog truly is man's best friend. For a long time, people have almost universally loved dogs, and it seems to have been that way for at least tens of thousands of years. When affection is abundantly and consistently expressed, this pure, unspoken, wholesome love is one that is very much requited, and then some. This bond can be demonstrated by the mere existence of pet keepers who unironically refer to themselves as “dog parents,” not merely “dog owners.” 
  Of course, this camaraderie between man and dog did not materialize overnight. Quite the contrary, the relationship between people and dogs gradually evolved and steadily strengthened over several millennia, following a premise best summed up by the dog's metamorphosis from a predator to a lifelong companion. Apart from friendship and companionship, dogs may have been the first animal to be domesticated, and they have been trained to provide loyal and competent service in a variety of fields, ranging from seeing-eye dogs to vest-wearing police partners, among other lines of work. 
  People's obsession with felines is an enigma in and of itself. Unlike dogs, famously known as man's most excitable, trustworthy, and loyal friend, cats are oftentimes indifferent, guarded, and yet finicky little furry creatures who only yearn for attention and affection when one is neck-deep in work or otherwise preoccupied. And still, people adore them all the same. 
  In a recent poll that surveyed 600 American college students, 60% of the participants identified themselves as “dog lovers,” whereas only 11% pledged their love for cats. The remaining 29% regarded themselves as fans of both critters or fans of neither. Be that as it may, there is said to be anywhere between a staggering 88=94 million pet cats in the United States alone, which eclipses the roughly 84-90 million pet dogs in the country.

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  The Greatest Inventions That...

  James Wagoner

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  From fire to artificial intelligence, history is defined by human innovation. But which inventions changed the world the most? 
  This audiobook takes you on a journey through the most groundbreaking inventions in human history, explaining how they were created and the massive impact they had on civilization. Discover: 
  ✅ How the wheel revolutionized transportation and trade 
  ✅ The printing press and how it sparked the spread of knowledge 
  ✅ The industrial revolution’s key innovations, from steam engines to electricity 
  ✅ How modern technology like the internet and AI is shaping the future 
  ✅ The brilliant minds behind these life-changing discoveries 
  The Greatest Inventions That Shaped Human History is a must-listen for *history buffs, science enthusiasts, and anyone fascinated by the power of human ingenuity.

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  The Essence of Christianity

  Ludwig Feuerbach

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  In this, one of the most influential works of the post-Hegelian era, Feuerbach captures the synthesis that emerges from the dialectical process of a transcending Godhead & the rational & material world. In understanding the true nature of what it means to be fully human, he contends that we come face to face with the essence of Xian theology: human beings investing ordinary concepts with divine meaning & significance. The true danger to humanity occurs when theology is given the force of dogma & doctrine. Losing sight of its anthropological underpinnings & dependence upon or emergence from human nature, it then acquires an existence separate from that of humankind. He leaves nothing untouched: miracles, the Trinity, Creation, prayer, resurrection, immortality, faith & much more.The essential nature of manThe essence of religion considered generallyGod as a being of the understandingGod as a moral being or lawThe mystery of the incarnation; or, God as love, as a being of the heartThe mystery of the suffering GodThe mystery of the Trinity & the mother of GodThe mystery of the Logos & divine imageThe mystery of the cosmogonical principle in GodThe mystery of mysticism, or of nature in GodThe mystery of providence & creation out of nothingThe significance of the creation in JudaismThe omnipotence of feeling, or the mystery of prayerThe mystery of faith, the mystery of miracleThe mystery of the resurrection and of the miraculous conceptionThe mystery of the Christian Christ, or the personal GodThe distinction between Christianity & heathenismThe significance of voluntary celibacy & monachismThe Christian heaven, or personal immortalityThe essential standpoint of religionThe contradiction in the existence of GodThe contradiction in the revelation of GodThe contradiction in the nature of God in generalThe contradiction in the speculative doctrine of GodThe contradiction in the TrinityThe contradiction in the sacramentsThe contradiction of faith & loveConcluding application

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  Attracting Hummingbirds - How to...

  Daniel I Stein

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  You’ve decided to make a hobby of supporting these miniature marvels. Way to go! We all benefit from strengthening our connection with nature. 
  Whether you are designing a hummingbird haven in your backyard, bringing some life to your apartment window, or just learning about the wild world around you, Attracting Hummingbirds will help you in the first days of planning, and as your experience and curiosity grows. 
  In this book you will discover...The best flowers, plants, and trees to attract and support hummingbirdsThe three things you should never put in your hummingbird feederWhy hummingbird feathers seem to sparkle and shimmer in the sunlightJust how fast are they moving anyway?How to make your space safe for hummingbirds, avoiding predators and unwanted pestsThe different species of hummingbirds that live and visit your areaHow to make sure your feeders or flowers won't interfere with hummingbird migration or nestingFacts and secrets of hummingbird behavior to try and spot for yourself, and to share with friends and neighbors 
  Even if you have no gardening skills, minimal outdoor space, or have never bird-watched before, anyone can welcome hummingbirds into their life with a little help. 
  So if you're ready to Attract Hummingbirds to your backyard (or balcony), have a listen today.

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  Pollution is Colonialism

  Max Liboiron

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  In Pollution Is Colonialism Max Liboiron presents a framework for understanding scientific research methods as practices that can align with or against colonialism. They point out that even when researchers are working toward benevolent goals, environmental science and activism are often premised on a colonial worldview and access to land. Focusing on plastic pollution, the book models an anticolonial scientific practice aligned with Indigenous, particularly Métis, concepts of land, ethics, and relations. Liboiron draws on their work in the Civic Laboratory for Environmental Action Research (CLEAR)—an anticolonial science laboratory in Newfoundland, Canada—to illuminate how pollution is not a symptom of capitalism but a violent enactment of colonial land relations that claim access to Indigenous land. Liboiron's creative, lively, and passionate text refuses theories of pollution that make Indigenous land available for settler and colonial goals. In this way, their methodology demonstrates that anticolonial science is not only possible but is currently being practiced in ways that enact more ethical modes of being in the world.

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