Weitere Bücher, die Sie mögen werden

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  Better Brand Health - Measures...

  Jenni Romaniuk

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  Jenni Romaniuk's latest book is about brand health tracking, one of the biggest (and most costly) sources of insights about brand performance and inputs into brand strategy that marketers engage in. But yet most trackers were designed pre–How Brands Grow, and so suffer from being not fit for purpose to provide insights to managers looking to grow their brands. 
   
   
   
  Jenni has conducted R&D into brand health tracking for the past decade; much of this is published in a disparate range of academic marketing journals, and some of it is not published because it is more technical. Better Brand Health brings together that R&D with Jenni and the Ehrenberg-Bass Institute's background to help brand managers and researchers design an evidence based, useful brand health tracking research instrument and get the most out of the information to inform their recommendations and implications.

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  Revenue Operations - A New Way...

  Stephen Diorio, Chris K. Hummel

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  Growing a business in the twenty-first century has become a capital intensive and data-driven team sport. In Revenue Operations, an accomplished team of practitioners, academics, and experts provide a proven system for aligning revenue teams and unlocking growth. With Revenue Operations, you'll understand what it takes to successfully transition to the new system of growth without killing your existing business. By listening to this book you will find: 
   
   
   
  ● Real-world case studies and personal experiences from executives across an array of businesses. 
   
   
   
  ● The six core elements of a system for managing your commercial operations, digital selling infrastructure, and customer data assets. 
   
   
   
  ● Nine building-blocks that connect the dots across your sales and marketing technology ecosystem. 
   
   
   
  ● The skills and tools that next generation growth leaders will need to chart the roadmap for a successful career in any growth discipline for the next twenty-five years. 
   
   
   
  As a perfectly balanced combination of academic insight and data-driven application, this book belongs on the bookshelves of anyone responsible for driving revenue and growth.

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  Strikingly Different Selling - 6...

  Dale Merrill, Scott Savage,...

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  You are competing with the top salespeople in your industry for the same customers. For each sales opportunity there is only one winner. 
   
   
   
  What separates a "winner" from the rest of the very best and makes them "strikingly different"? Six years of focused research involving more than 2,800 sales professionals from 135 countries reveals the six vital skills that separate top sales performers from the herd. 
   
   
   
  What really works to stand out and sell more? In their book Strikingly Different Selling, Dale Merrill, Scott Savage, Jennifer Colosimo, and Randy Illig reveal the secrets to consistent, predictable sales success. 
   
   
   
  The author team found that most consultants and sales professionals believed they were doing a great job in their client interactions. Yet 70 percent of the time client executives felt their meetings with sales professionals were a waste of time. To the authors, this was a major surprise. But, for the "Strikingly Different" sales professionals, there were six things they did to consistently outperform their competitors and radically change their client interactions and results. 
   
   
   
  Listen to Strikingly Different Selling and learn the details behind the six skills.

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  Resilient - How to Overcome...

  Sevetri Wilson

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  A Wall Street Journal Bestseller 
   
   
   
  Discover how to overcome anything, bootstrap, and go from initial concept to Series A funding with this firsthand look at entrepreneurship 
   
    
   
  Resilient delivers an invaluable collection of private journal entries mapping out a path from bootstrapping a multi-million dollar business to raising millions in Series A funding for another. Entrepreneur and Resilia CEO Sevetri Wilson describes her journey from self-funding to venture capital success. Written for ambitious and aspiring entrepreneurs like herself, Wilson covers a wide variety of topics about the entrepreneurial journey: how to go from idea to product; the correct way to dive into the hiring process; preparing to raise money; building a tech company as a non-technical founder; how to select the right accelerators, programs, and pitch competitions; and creating wealth while building a business. 
   
   
    
  The author also shares her "Simple Agreement for Future Equity" (SAFE) agreement and first pitch deck. Perfect for entrepreneurs, startup enthusiasts, and founders, Resilient belongs on the bookshelves of anyone interested in the process of bootstrapping and/or raising capital to grow a business in any sector.

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  Mastering Blockchain - Unlocking...

  Daniel Cawrey, Lorne Lantz

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  The future will be increasingly distributed. As the publicity surrounding Bitcoin and blockchain has shown, distributed technology and business models are gaining popularity. Yet the disruptive potential of this technology is often obscured by hype and misconception. This detailed guide distills the complex, fast moving ideas behind blockchain into an easily digestible reference manual, showing what's really going on under the hood. 
   
   
   
  Finance and technology pros will learn how a blockchain works as they explore the evolution and current state of the technology, including the functions of cryptocurrencies and smart contracts. This book is for anyone evaluating whether to invest time in the cryptocurrency and blockchain industry. Go beyond buzzwords and see what the technology really has to offer. 
   
   
   
  In this book, you'll learn why Bitcoin was fundamentally important in blockchain's birth; how Ethereum has created a fertile ground for new innovations like Decentralized Finance, Non-Fungible Tokens, and Flash Loans; how cryptocurrencies are used by criminals to carry out nefarious activities; and how enterprise and governments are leveraging the blockchain. You'll also discover the challenges of scaling and forking a blockchain; find out how different blockchains work; and learn the language of blockchain as industry terms are explained.

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  History of Ideology - Beyond AI...

  Ylia Callan

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  This audiobook is narrated by an AI Voice.   
  The History of Ideology: Beyond AI Capitalism, takes listeners on a sweeping journey through humanity’s economic evolution - from primitive tribes and feudal empires to industrial capitalism and the rise of global markets. As AI and automation erase millions of jobs, the foundations of our economic system begin to crumble. 
  But this is not a story of collapse - it is a story of possibility. We explore universal basic income, platform cooperatives, data trusts and regenerative economies as the pillars of a new system designed for human flourishing and planetary health. 
  This audiobook is part history, part manifesto and part roadmap for the future. It will challenge your assumptions, inspire your imagination and help you see why the end of capitalism can be the beginning of something better.

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