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  Top Ten Ways to Market Your Book...

  Jolene MacFadden

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  Whether you are a newly published or experienced author you will need to market your books. Sales depend solely on your ability to gain new readers. There are simple things that most writers forget or just don't do that will not cost them anything but time. We hope you will find this book helpful now and in the future. Enjoy your self-publishing journey and we wish you much success.

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  American Fathers - A Tale of...

  Ron Schutz, Laura Baker

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  An inspirational modern-day fable about finding success, happiness and the American dream both in business and in life.   A smart and level-headed recent college graduate, Sasha thinks he has a good grip on life—until everything goes haywire. His ideal family is shattered when his mom leaves and his dad re-marries. Even more unsettling, Sasha is forced to question his own identity when he starts receiving mysterious messages from a Russian agent claiming to be his biological father.   Determined to make his own way, Sasha boldly starts his own business as his enigmatic new father-figure mentors him in the ways of capitalism, personal finance, and starting a new business based on an innovative idea.   Follow Sasha on his spiritual journey to his own path among friends who are from different faiths. This fast-moving tale spins an unfolding mystery while offering practical tools for life and businesses.

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  Convinced! - How to Prove Your...

  Jack Nasher

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  Competence does not speak for itself! You can’t simply display it; you have to draw people’s attention to it. 
   
  World-renowned negotiation and deception detection expert, business professor, and mentalist Jack Nasher offers effective, proven techniques to convince others that we are talented, trustworthy, and yes, even brilliant.
   
  Nasher offers the example of Joshua Bell, possibly the world’s most famous violinist. In January 2007, at rush hour, he stepped into a Washington, DC, subway station, dressed like any street busker, and began to play a $4,000,000 Stradivarius. It was part of an experiment staged by a journalist of The Washington Post, who expected Bell’s skill alone to attract an immense, awed crowd. But Bell was generally ignored, and when he stopped, nobody applauded. He made $34.17.
   
  The good news is that you don’t have to accept obscurity. You can positively affect others’ perception of your talent. Whether you’re looking for work, giving an important presentation, seeking clients or customers for your business, or vying for a promotion, Nasher explains how to use techniques, such as expectation management, verbal and nonverbal communication, the Halo Effect, competence framing, and the power of nonconformity to gain control of how others perceive you.
   
  Competence is the most highly valued professional trait. But it’s not enough to be competent, you have to convey your competence. With Nasher’s help you can showcase your expertise, receive the recognition you deserve, and achieve lasting success.

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  Guerrilla Facebook Marketing -...

  Jay Conrad Levinson, Kelvin Lim

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  Ride on the natural partnership between Guerrilla Marketing and Facebook. The synergy between Facebook and Guerrilla Marketing is hard to dismiss or ignore. Guerrillas want the same thing everybody wants, but they don’t have the same means, nor do they believe in excessive marketing budgets. The success of Guerrilla Marketing is apparent: its principles have been taught in leading universities and have been adopted to run countless successful marketing campaigns for businesses since its introduction in 1970s. Facebook, like any other business, is driven to make profits. But their profits are not made from getting people to sign up for Facebook accounts. With some 750 million users and counting, Facebook is irrefutably the leading social media tool of our time. How can one ride on this natural partnership to achieve success? “Guerrilla Facebook Marketing” is packed with practical tips and insights on building Guerrilla marketing strategies in Facebook that can work for any business. Get insights on Facebook’s culture and Guerrilla Marketers’ beliefs, and what these insights mean to your overall marketing strategy. Learn how to use Facebook data to shape your marketing campaign. Understand the unique Rules of Engagement necessary to pull off successful Guerrilla marketing campaigns in Facebook. Boost your knowledge of Facebook features by familiarizing yourself with 25 Facebook-specific Guerrilla weapons. Learn how to generate marketing campaigns by combining Guerrilla weapons in infinite ways. Follow step-by-step instructions on how to create and execute clear, actionable marketing plans and calendars for all kinds of marketing campaigns. Link marketing efforts back to profits by measuring ROI results in tangible ways for your business.

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  Skill Up: A Software Developer's...

  Jordan Hudgens

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  This is an all-purpose toolkit for your programming career. It has been built by Jordan Hudgens over a lifetime of coding and teaching coding. It helps you identify the key questions and stumbling blocks that programmers encounter, and gives you the answers to them! It is a comprehensive guide containing more than fifty insights that you can use to improve your work, and to give advice in your career.The audiobook is split up into three topic areas: Coder Skills, Freelancer Skills, and Career Skills, each containing a wealth of practical advice. Coder Skills contains advice for people starting out, or those who are already working in a programming role but want to improve their skills. It includes such subjects as how to study and understand complex topics, and getting past skill plateaus when learning new languages. Freelancer Skills contains advice for developers working as freelancers or with freelancers. It includes such subjects as knowing when to fire a client, and tips for taking over legacy applications. Career Skills contains advice for building a successful career as a developer. It includes such subjects as how to improve your programming techniques, and interview guides and developer salary negotiation strategies.

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  The Space Business - From Hotels...

  Andrew May

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  Even before Apollo 11 landed on the Moon, private companies were exploiting space via communication satellites—a sector that is seeing exponential growth in the internet age. In human spaceflight, too, commercialization is making itself felt. Billionaire entrepreneurs Elon Musk, Jeff Bezos, and Richard Branson have long trumpeted plans to make space travel a possibility for ordinary people, and those ideas are inching ever closer to reality. At the same time, other companies plan to mine the Moon for helium-3 and asteroids for precious metals. Popular-science writer Andrew May takes an entertaining, in-depth look at the triumphs and heroic failures of our quixotic quest to commercialize the final frontier.

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