D'autres livres qui pourraient vous intéresser

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  Exceptional Experiences - Five...

  Neen James

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  Luxury levers are the golden key to revenue, in any industryLuxury principles can transform any business, luxury market or not. These strategies are a golden key to standing out—creating unforgettable experiences and forging deeper client connections that drive lasting success.Author, speaker, and consultant Neen James introduces you to secrets from the luxury industry that will grow your business. With her experience elevation model, she offers an insider’s look into how to increase revenue from your most important clients. She shows you how, by paying close attention to your clients, you shift from transactional to transformational relationships with them. Doing so, you create lifelong advocates who will draw more and more such valuable clients to you.The first lesson is that luxury is about experiences, not things. With this lens, James shows you how to elevate every aspect of your brand and every touchpoint with your clients. She introduces you to the five luxury levers—entice, invite, excite, delight, ignite—and offers you systems you can implement immediately to introduce the principles of luxury into your daily operations.Drawing on world-class luxury mindset research, interviews with leading experts in the luxury industry, and her extensive background in luxury, James reveals how to set your business apart. By the end of this book, you will understand how to unlock the secrets of the luxury world of exclusive access, build advocates, increase revenue, and differentiate yourself.

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  Start with Who - How Small to...

  W. Craig Reed

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  Start with Who, with a foreword by EOS Visionaries Mike Paton and Mark O'Donnell, is the next generation beyond business books written decades ago, including Simon Sinek's Start with Why and The Challenger Sale by Matthew Dixon and Brent Adamson. The groundbreaking science, examples, and concepts in this book are delivered in easy-to-understand terms and designed to help drive meteoric success for sales, marketing, and recruiting professionals who have started or work for small to medium businesses. 
   
   
   
  Over 90 percent of customers buy on trust, but only 3 percent of salespersons are trusted. Start with Who takes science-based storytelling for sales, marketing, and talent acquisition to a new level by showing you how to blend Aristotle's Persuasion Model, business neuromarketing, the educational 4MAT system, and a new approach to the Three-Act Play to build customer and candidate trust with only twelve bullet points and a story. All salespersons know that "facts tell and stories sell." Having trained and coached thousands of sales and marketing professionals for leading firms, New York Times bestselling author W. Craig Reed leverages decades of experience to help individuals hone their messaging down to a few short bullet points presented in a compelling yet easy-to-understand story format designed to teach, persuade, and drive action.

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  Art of Deception The: Book...

  Briefly Summaries

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  This is a concise summary and analysis of The Art of Deception, by Kevin D. Mitnick and William L. Simon.
   
  It is not the original book and is not affiliated with or endorsed by Kevin D. Mitnick and William L. Simon.
   
  Ideal those seeking a quick and insightful overview.
  
   
  The Art of Deception provides a captivating look into the world of social engineering, revealing how hackers manipulate human behavior to gain access to sensitive information. Through real-life examples and expert analysis, the book explores the psychological tactics used in deception, offering insights into how individuals and organizations can protect themselves from these types of attacks. It emphasizes the importance of awareness and vigilance in an increasingly connected world.

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  One Step Ahead - How to Dominate...

  Nicholas J. Webb

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  In today’s hypercompetitive business environment, the difference between winning and losing is often slight. It’s like a race, where the fastest runner who crosses the line just One Step Ahead of the pack is victorious—and the number two finisher is quickly forgotten. This insightful book, packed with proven concepts, shows you how to keep your organization in front of the competition. Using his decades of global business experience, Nicholas J. Webb reveals how innovation leadership is the key to staying One Step Ahead, and how you can leverage disruption to propel your organization forward. 
  Inside you’ll find: 
  • Nick’s exclusive Value Leadership Model, which unlocks the power of the four behaviors every leader needs: Inspire, Connect, Adapt, and Respect. 
  • Case studies and stories of how innovative leaders stay One Step Ahead. 
  • The Top 10 Dumb Things Leaders Do to Put Themselves One Step Behind. 
  • The Leadership Reset—and how to go from runner-up to market champion. 
  • The Top 10 Ways to Stay One Step Ahead—your concise checklist. 
  • How to become—and stay—an innovation leader. 
  In a time of Hyper-complexity and chaotic innovation the BEST Leaders are developing a new range of skills that will drive predictable growth, even in a time of Chaotic Change, One Step Ahead shows you how.

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  The Magic of Normal - Hope Love...

  Maky Zanganeh

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  In the midst of life’s whirlwinds, Dr. Maky Zanganeh, an indefatigable cancer biotech CEO and businesswoman found herself at a crossroads. Her ambitious accomplishments with various projects came to an abrupt halt when fate interjected with two profound challenges: a personal battle with cancer and the global upheaval of healthcare treatment brought about by the COVID-19 pandemic. This confluence of events, rather than breaking her spirit, became a catalyst for introspection and writing.

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  Grow as Leader - Simple Steps to...

  Caleb David

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  "Grow as Leader: Simple Steps to Building Leadership Skills" by Caleb David is an empowering guide designed to help readers unlock their leadership potential. This book offers practical, actionable steps to develop key leadership skills, foster strong relationships, and inspire others. Through insightful lessons, real-life examples, and reflective exercises, it provides the tools needed to lead with confidence, integrity, and effectiveness. Whether you're leading a team, aspiring to a leadership role, or simply seeking to grow as an individual, this book will guide you on the path to becoming a stronger, more impactful leader.

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