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  How to Hack Humans -...

  Seth Erickson

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  “The brain is a computer. Stories are the programs—storytelling is how you write the code. If you want to hack humans, you need to understand how to write in the language best suited for the human-computer.” 
  No, you’re not holding the latest collection of recipes for cannibals. How to Hack Humans is the business book you didn’t know you needed, a unicorn in a world of publishing that is too often dry and emotionless. 
  Are you looking to get investment for your Startup? Have an idea you know is going to sell? It can be a daunting prospect in an industry with a 90% failure rate, so how do you stand out from the crowd? Start by picking up a copy of How to Hack Humans, reading it, and realizing, hey, this Seth Erickson guy might be on to something. 
  Learn how to use the ancient and organic art of storytelling to tap into the human brain and connect with others more efficiently. Discover how you can use the effect a story has on the brain to your advantage. Make yourself and your product memorable by using patterns. Brains love repetition! Seth guides readers on a journey through the neuroscience behind storytelling, how to use it to make yourself clear in a world full of noise, how to work around bias, how to craft an impactful story, and much more. 
  Seth has written a business book for the entertainment generation. Can you educate yourself AND chuckle as you turn page after page? How to Hack Humans proves you can. 
  “What you’re about to read is the neuroscience paper we all want to understand but don’t have the time or patience to read presented by your quick-witted and charming college roommate who “really needs you to understand” the mind-blowing lessons he just learned in his advanced 404 class in college, with just enough actionable marketing prompts to get your head spinning. “ 
  - Pia Silva, Author of "Badass Your Brand"

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  Forex Trading Fundamentals - A...

  Michael Lewis

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  Expertly written, "Forex Trading Fundamentals: A Comprehensive Guide to Currency Market Success" aims to simplify the intricacies of the foreign exchange market. This book is for both experienced traders trying to improve their tactics and novices ready to start trading Forex. It provides a complete foundation in the ideas and procedures necessary for properly negotiating the international currency markets. 
  A historical summary of Forex trading at the start of the book prepares readers for a more in-depth examination of its development and importance in the modern financial environment. The structure of the Forex market is explained to readers, together with the responsibilities of important participants, including central banks, financial institutions, and individual traders. In her careful explanations of basic ideas, the author highlights how interest rates, exchange rates, and economic indices affect the values of currencies. 
  "Forex Trading Fundamentals" offers fundamental information together with useful advice on creating winning trading plans. Because it combines fundamental and technical analysis, readers may confidently analyze market movements and data. With techniques to reduce possible losses and improve trading results, the book also discusses the vital need for risk management. 
   This book stands out in part because it emphasizes the psychological aspects of trading. Knowing that trading success is mainly determined by attitude, the book looks at methods for preserving emotional control and discipline. 
   Rich with case studies and real-world examples, "Forex Trading Fundamentals" is a complete toolset for everyone who is serious about learning the Forex market. Any trader's library would benefit from it since it gives readers the information and abilities they need to succeed in the currency market.

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  The Power of Company Culture -...

  Chris Dyer

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  Learn how to enhance workforce performance, strengthen workforce retention and better your leadership by cultivating and expanding on your company's culture with The Power of Company Culture. This new edition provides detailed insights on the need for company transparency at work, the importance of a strong and positive culture and how leaders can go from supervising to supporting their teams to overall build a better work culture, all through hybrid and flexible working. This book shows how to develop a company culture that improves productivity, performance, staff retention, company reputation and profits. Packed full of insights from leading practitioners at the forefront of developing outstanding company cultures from global companies such as Vayner Media, General Motors and Southwest Airlines. This is essential reading for all HR Managers and business leaders who are responsible for building, monitoring and managing culture in their organizations.

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  Behavioral Nutrition

  MAX EDITORIAL

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  In this audiobook, you will discover how Behavioral Nutrition can transform your health and well-being. You will learn how your eating habits and behaviors affect your health and how to change these habits to achieve your health goals. Learn how to overcome common weight loss challenges, how to deal with emotional eating, and how to find motivation to change your eating habits. With practical strategies and self-reflection tools, this book is a must-read for anyone seeking to improve their health and quality of life through Behavioral Nutrition.In this audiobook, you will discover how Behavioral Nutrition can transform your relationship with food and your body. Learn to identify your emotional triggers and develop healthy, sustainable eating habits. But be careful: what you will discover may change your life forever.

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  Testing Business Ideas

  Lourd Tamson

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  Testing Business Ideas: Discover 20 Online Business Ideas that You Can Try From Home and Get Expert Tips on How to Kickstart Your Online Business!Starting up an online business nowadays is the simplest thing ever. With a few clicks, you can get your homepage or online shop up and run and wait for that long anticipated idea to become reality. Sounds easy, right? While setting up is surely much easierthan earlier, achieving success in the overcrowded world of online business is a totally different case. The fact that today anybody can start his or her online businessresults in a VERY competitive environment. In this audiobook, you will learn how to start your own online business. It will teach you the top 10 factors which are crucial to getting your business into the spotlight of the online world. You will also get a list of 20 online business ideas which you can start tomorrow.This audiobook will cover the following topics:- Online Business Ideas- Don't Save Money on Content- Be a SEO King, or Hire An Expert- Social Media Rockstar- Build Relationship- Know Your Audience- Know the Market- The Trinity of Online Business- And many more!With tons of entrepreneurs out there this first step is one of the hardest challenges, where you might find yourself wandering around the web to get your creative juices flowing. But this audiobook can help get you started so download your copy today!

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  InHumana - An American...

  Jeremy White

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  InHumana: An American Healthcare Story tells how an only child was conscripted into a war with a soulless monstrosity that repeatedly tried to throw his widowed mom's life away with the surreptitious aid of unregulated artificial intelligence. 
  Months after a stroke and two seizures robbed author Jeremy White's mom of use of her right side, a federal judge ruled her the victor of their war against Humana for wrongfully denying critically needed care. Their battle, which involved multiple hearings and appeals, is one that fewer than 10 percent of denied Medicare Advantage Plan members like her bother fighting, despite a 90 percent success rate for appeals. A Pulitzer-nominated investigation and two class-action lawsuits would eventually demystify Humana's wanton gaslighting by revealing the shocking truth behind their inhumane decisions. 
  InHumana is a timely examination of the medical-industrial complex from the belly of the beast that explores what it means to be human and eviscerates the farce of corporate personhood. White's genuine humor buoys heavy topics and hard-learned lessons about a nebulous appeals process. His epilogue—which addresses "Deny," "Defend," and "Depose—was prompted by a surge of interest in InHumana following the assassination of UnitedHealthcare CEO Brian Thompson.

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