D'autres livres qui pourraient vous intéresser

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  Anti-Racist Leadership - How to...

  James D. White, Krista White

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  Building anti-racist companies by design creates great places to work for all. 
   
   
   
  Business leaders who are ready to take a bold stance to make the world better for their employees, consumers, and community: listen to this book. 
   
    
   
  This book is not apolitical. This book is explicitly anti-racist. This book takes the stance that Black Lives Matter, LGBTQIA+ rights are human rights, people of all abilities deserve respect and access, and people of all genders have the right to sovereignty over their identities. This book acknowledges that capitalism is built on a foundation of systemic racism. 
   
     
   
  Business leaders, you hold an important position in the power structure, and you have the unique ability to reach thousands of employees and millions of consumers with your leadership. It's time for you to build a truly diverse, equitable, and inclusive work environment. 
   
      
   
  This book is the comprehensive plan for leaders who are ready to get serious about diversity, equity, and inclusion (DEI) and creating an anti-racist company culture. 
   
     
   
  Transformational leader James D. White has gained a deep understanding of how to operationalize and integrate DEI agendas as a leader with thirty-plus years of experience at large companies. and as his lived experience as a Black man at that highest levels of corporate America. Most recently he was CEO and chairman of the global smoothie chain Jamba Juice, where he led a remarkable turnaround to make it a model of strong performance built on a foundation of a deeply diverse, anti-racist culture. And he draws on the experiences of other leaders on the vanguard of DEI. 
   
      
   
  Practical lessons and real-world examples of techniques used by best practitioners will empower leaders who are asking themselves at this urgent moment what so many have asked White: What can I do? 
   
     
   
  Listen to this book.

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  Be a Better Boss - Learn to...

  Henry Engelhardt

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  Want to be a better boss? 
  Make the most of your talent? 
  Great doesn’t have to be awful. Start with this guide to the innovative management style that built the Admiral Group into one of the world’s most successful and admired companies. Written by founder and former CEO Henry Engelhardt, Be a Better Boss is part memoir, part management philosophy and part practical manual, providing valuable leadership lessons for aspiring managers and existing managers alike. 
  Be a Better Boss will help any manager in any business to think creatively, make smarter decisions and manage people better. Admiral Group earns GBP4 billion a year in revenue and profits of GBP500 million. How? In Engelhardt’s words, ‘When people like what they do, they’ll do it better.’ 
  This book shows you how to build, lead and motivate a team that loves challenges, pulls together and succeeds as a business.

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  Mastering B2B Marketing -...

  Virversity Online Courses

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  Embark on a journey to master Business-to-Business (B2B) marketing with this comprehensive online course, perfect for both novice and seasoned marketers. Gain crucial insights into B2B marketing, different from B2C, to craft impactful strategies that resonate with business audiences and yield measurable results.
   
  Key Course Highlights:- Foundations & Strategies: Understand the fundamental tenets of B2B marketing, focusing on the creation and use of buyer personas for effective targeting. Learn comprehensive market research techniques vital in a B2B setting.- Content & Relationship Building: Explore varied B2B marketing strategies, including content marketing plans. Learn to build and maintain strong business relationships for long-term success.- Lead Generation & Sales Funnel Optimization: Implement proven lead generation tactics and optimize your sales funnels to transform leads into loyal customers.- Digital Marketing: Dive into digital tools - utilize social media, apply SEO best practices, and craft effective email marketing campaigns specifically tailored for B2B audiences.- Advanced Techniques: Adopt sophisticated methods such as account-based marketing and marketing automation for personalized, streamlined marketing efforts.- Metrics & Tools: Measure success through essential metrics and analytics. Manage customer relationships with CRM tools to streamline processes and enhance efficiency.
   
  By completing this course, you'll gain a well-rounded understanding of B2B marketing, equipped to transform your marketing strategies and drive business success. You'll emerge as a strategic marketer, capable of creating campaigns that resonate with your audience and deliver tangible results.

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  Breakout Valuation - How to...

  Patrick E. Donohue

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  With trillions of dollars at stake, those who own and control investment capital profit handsomely by severely undervaluing privately held businesses.Lenders lure you with teaser rates. Investment partnerships dazzle you with fancy marketing materials. These are the tools of their trade, helping them earn excess returns on your hard work.Breakout Valuation provides entrepreneurs with the insider knowledge they need to build what matters—a valuable business.Written by an author who shares your entrepreneurial journey and has spent three decades investing, analyzing, and advising billions of dollars of transactions, Breakout Valuation tells you everything you need to know to finance your future today.You can finance growth and stick to your moral compass while avoiding the tricks of the hucksters who want to take outsized returns on your hard work and innovation. You hold in your hands the knowledge to achieve a Breakout Valuation!

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  HBR's 10 Must Reads - The...

  Daniel Goleman, Clayton M....

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  An introduction to the most enduring ideas on management from Harvard Business Review 
   
   
   
  Change is the one constant in business, and we must adapt or face obsolescence. Yet certain challenges never go away. These are the ten seminal articles by management's most influential experts, on topics of perennial concern to ambitious managers and leaders hungry for inspiration—and ready to run with big ideas to accelerate their own and their companies' success. 
   
   
   
  Includes articles by: Michael Porter on creating competitive advantage and distinguishing your company from rivals; John Kotter on leading change through eight critical stages; Daniel Goleman on using emotional intelligence to maximize performance; Peter Drucker on managing your career by evaluating your own strengths and weaknesses; Clay Christensen on orchestrating innovation within established organizations; Tom Davenport on using analytics to determine how to keep your customers loyal; Robert Kaplan and David Norton on measuring your company's strategy with the Balanced Scorecard; Rosabeth Moss Kanter on avoiding common mistakes when pushing innovation forward; Ted Levitt on understanding who your customers are and what they really want; and C. K. Prahalad and Gary Hamel on identifying the unique, integrated systems that support your strategy.

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  Urban Design - Principles...

  Lyric Vale

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  Urban design is the process of shaping the physical features of cities, towns, and villages. It is a discipline that integrates various elements such as architecture, planning, landscaping, and sociology to create functional, aesthetically pleasing, and sustainable urban spaces. As cities continue to grow and evolve, urban design becomes increasingly important in ensuring that urban areas meet the needs of both current and future generations. This chapter introduces the concept of urban design, its historical development, and its significant role in modern cities. 
  The history of urban design can be traced back to ancient civilizations where urban planning was guided by principles of geometry, religion, and governance. The layout of cities such as Ancient Rome and Greek cities was often designed with grand structures, forums, and public spaces to reflect social hierarchies and civic values. Over time, as cities grew larger and more complex, the role of urban design evolved. In the modern era, the Industrial Revolution brought about rapid urbanization, with a focus on accommodating large populations and facilitating economic growth. However, this period also led to overcrowded, unsanitary conditions that highlighted the need for better planning and design to improve quality of life. 
  Urban design today is centered around creating environments that are not only functional but also enhance the well-being of their inhabitants. It involves a multidisciplinary approach that considers various factors such as traffic flow, pedestrian access, environmental sustainability, and social equity. The goals of urban design are to create places that are safe, accessible, inclusive, and beautiful. This requires careful consideration of the built environment, including buildings, streets, public spaces, and infrastructure, as well as the natural environment, such as green spaces, waterways, and ecosystems.

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