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  Science Denial - Why It Happens...

  Barbara Hofer, Gale Sinatra

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  How do individuals decide whether to accept human causes of climate change, vaccinate their children against childhood diseases, or practice social distancing during a pandemic? Democracies depend on educated citizens who can make informed decisions for the benefit of their health and well-being, as well as their communities, nations, and planet. Understanding key psychological explanations for science denial and doubt can help provide a means for improving scientific literacy and understanding?critically important at a time when denial has become deadly. In Science Denial: Why It Happens and What to Do About It, the authors identify the problem and why it matters and offer tools for addressing it. This book explains both the importance of science education and its limitations, shows how science communicators may inadvertently contribute to the problem, and explains how the internet and social media foster misinformation and disinformation. The authors focus on key psychological constructs such as reasoning biases, social identity, epistemic cognition, and emotions and attitudes that limit or facilitate public understanding of science, and describe solutions for individuals, educators, science communicators, and policy makers. If you have ever wondered why science denial exists, want to know how to understand your own biases and those of others, and would like to address the problem, this book will provide the insights you are seeking.

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  Python for Big Data

  Jim D. Johnston

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  Harness the power of Python to collect, process, analyze, and manage massive datasets in today’s data-driven world. 
  Python for Big Data is a practical and beginner-friendly guide that teaches readers how to use Python to work with large-scale data systems and modern big data technologies. Designed for aspiring data engineers, data scientists, analysts, and software developers, this book provides a strong foundation in both Python programming and the tools used to process vast amounts of information efficiently. 
  Through real-world examples and hands-on concepts, readers will learn how Python has become one of the most important languages for big data analytics, data engineering, machine learning, and artificial intelligence. 
  Inside, you will discover:The fundamentals of Python programming for data processingWorking with structured, semi-structured, and unstructured dataData manipulation and analysis using Pandas and NumPyData visualization techniques for large datasetsBuilding scalable data pipelines with PythonIntroduction to Hadoop, Spark, and distributed computingProcessing real-time and streaming dataIntegrating Python with cloud-based big data platformsMachine learning and AI applications using big dataBest practices for performance optimization and data management 
  Python for Big Data provides the knowledge, tools, and practical skills needed to work effectively with large-scale data systems and unlock valuable insights from complex datasets.

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  The Essential Book of Black...

  Sten Odenwald

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  Explore the incredible science behind of black holes in this guide, written by NASA astronomer and educator, Sten Odenwald. 
   
  Black holes are some of the most fascinating phenomena in the natural universe. In this beautiful pocket volume, Odenwald explores the science behind black holes in simple and accessible language. He explains what black holes are, how they come into existence, and how they affect the universe around us. Taking into consideration subjects such as gravity, quantum mechanics, the holographic principle and thermodynamics along the way, The Essential Book of Black Holes provides the perfect starting point for anyone interested in the subject. 
   
  ABOUT THE SERIES: Arcturus Concepts is a series of titles diving into some of the most compelling subjects in modern science. Written by a variety of experts, these editions provide a perfect starting point to a range of fascinating topics.

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  Pillars of Creation - How the...

  Richard Panek

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  The James Webb Space Telescope is transforming the universe right before our eyes—and here, for the first time, is the inside account of how the mission originated, how it performs its miracles of science, and what its revolutionary images are revealing.Pillars of Creation tells the story of one of the greatest scientific achievements in the history of civilization, a $10 billion instrument with a staggeringly ambitious goal: unlocking the secrets of the cosmos. Award-winning science writer Richard Panek stands us shoulder to shoulder with senior scientists as they conceive the mission, meet decades-long challenges to bring it to fruition, and, now, use its unprecedented technology to yield new discoveries about the origins of our solar system, to search for life on planets around other suns, and to trace the growth of hundreds of billions of galaxies all the way back to the birth of the first stars. The Webb telescope has captured the world’s imagination, and Pillars of Creation shows how and why—including through sixteen pages of awe-inspiring, full-color photos. At once a testament to human ingenuity and a celebration of mankind’s biggest leap yet into the cosmos, Panek’s eye-opening book reveals our universe as we’ve never seen it before—through the lens of the James Webb Space Telescope, a marvel that is itself a pillar of creation.A 2025 Nautilus Book Awards Silver Winner

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  Microsoft Azure AI Fundamentals...

  Manish Soni

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  Microsoft Azure AI Fundamentals AZ 900: Microsoft Azure AI Fundamentals is a carefully structured guide designed to provide a comprehensive introduction to the fundamental principles of artificial intelligence (AI) within the Microsoft Azure ecosystem. As organizations increasingly integrate AI-driven solutions into their operations, a foundational understanding of AI capabilities in the cloud has become essential for IT professionals, developers, and business decision-makers alike. This book aims not only to prepare readers for the AZ-900 certification exam but also to equip them with practical knowledge on core AI concepts, including machine learning, cognitive services, computer vision, and natural language processing. Through a methodical approach, each chapter builds progressively from foundational AI principles to real-world applications, ensuring a well-rounded grasp of AI technologies and their strategic implementation on Azure. 
  Beyond exam preparation, Microsoft Certification AZ-900: Microsoft Azure AI Fundamentals serves as a valuable resource for continuous learning and professional growth in cloud-based AI solutions. The book integrates theoretical explanations with hands-on exercises, industry insights, and expert tips to reinforce understanding and enhance retention. Additionally, self-assessment tools, online test papers, and video tutorials provide an immersive learning experience, bridging the gap between theoretical knowledge and practical application. Whether you are a beginner seeking to explore AI in the cloud or a professional aiming to validate your expertise, this book offers a structured pathway to mastering Azure AI fundamentals, setting the stage for further certifications and career advancement in the rapidly evolving domain of artificial intelligence.

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  NEET National Eligibility Cum...

  Priti Singhal

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  Preparing for the NEET National Eligibility Cum Entrance Test Chemistry Class 11 + 12 Volume I + Volume II is a significant milestone for students aspiring to join the medical and dental fields. This book is designed to be a comprehensive guide for NEET preparation, addressing all aspects of the syllabus with clear concepts, practice materials, and exam strategies. It aims to help students understand subjects thoroughly while developing the skills to solve problems efficiently under time pressure.The content in this book has been meticulously aligned with the latest NEET syllabus and trends, reflecting insights from previous years’ papers. We have focused on high-yield topics and included chapter summaries, topic-wise MCQs, and mock tests to provide a structured approach to learning. Whether it’s mastering Biology, tackling numerical in Physics, or understanding the complexities of Organic Chemistry, this book offers step-by-step solutions to help students at every stage of their preparation.One of the unique features of this book is the integration of past year questions within chapters to show how theoretical concepts are applied in actual NEET exams. Full-length mock tests have also been provided to simulate the exact exam environment, building speed and confidence. For students struggling with time management, we offer strategies to plan daily schedules effectively and balance study and relaxation to avoid burnout.Preparing for NEET can be challenging, and staying motivated throughout the journey is crucial. To inspire students, we’ve included tips and success stories from previous NEET toppers, demonstrating that success is within reach with consistent effort and the right strategies. We recommend that students identify their strengths and weaknesses early on, focus on regular practice, and use mock tests to monitor progress. NEET is a demanding exam, but every student can succeed with dedication, proper guidance, and efficient planning.

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