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How to Build Brand Value - Lead culture Be relevant Recruit consumers massively - cover

How to Build Brand Value - Lead culture Be relevant Recruit consumers massively

Susana Olivo

Verlag: LID Editorial

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Beschreibung

In a context where change is rapid and complexity is increasing, the crucial challenge brands face is to maintain perceived value, and making relevance is a monumental task for marketing professionals. The saturation of new brands, categories, and consumer choices, coupled with decreasing attention spans and generational differences, creates a sense of uncertainty and volatility. Brands risk becoming invisible and losing value, dominated by price competition and facing limited advertising budgets. In response to this situation, the book provides a guide for marketing professionals to use culture as a strategic tool to strengthen their brand value. By leading cultural transformation and offering consumers enriching and ever-evolving identities, brands can remain relevant and valuable in an ever-changing world.
Verfügbar seit: 15.11.2024.
Drucklänge: 176 Seiten.

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