Begleiten Sie uns auf eine literarische Weltreise!
Buch zum Bücherregal hinzufügen
Grey
Einen neuen Kommentar schreiben Default profile 50px
Grey
Jetzt das ganze Buch im Abo oder die ersten Seiten gratis lesen!
All characters reduced
How to Build Brand Value - Lead culture Be relevant Recruit consumers massively - cover

How to Build Brand Value - Lead culture Be relevant Recruit consumers massively

Susana Olivo

Verlag: LID Editorial

  • 0
  • 0
  • 0

Beschreibung

In a context where change is rapid and complexity is increasing, the crucial challenge brands face is to maintain perceived value, and making relevance is a monumental task for marketing professionals. The saturation of new brands, categories, and consumer choices, coupled with decreasing attention spans and generational differences, creates a sense of uncertainty and volatility. Brands risk becoming invisible and losing value, dominated by price competition and facing limited advertising budgets. In response to this situation, the book provides a guide for marketing professionals to use culture as a strategic tool to strengthen their brand value. By leading cultural transformation and offering consumers enriching and ever-evolving identities, brands can remain relevant and valuable in an ever-changing world.
Verfügbar seit: 15.11.2024.
Drucklänge: 176 Seiten.

Weitere Bücher, die Sie mögen werden

  • What Should We Do? - How to Win Clients Double Profit & Grow Your Home Service Sales - cover

    What Should We Do? - How to Win...

    Joe Crisara

    • 0
    • 0
    • 0
    Feeling stuck in a low-revenue and frustrated customer cycle? Break free from conflict and learn how to make everyone walk away happy. 
    Unsure how to differentiate yourself in a busy market without slashing profits? Worried weak sales skills will doom your small business efforts? Need to generate higher ticket averages and fewer callbacks? 
    Joe Crisara was once a struggling home service contractor. He's now a worldwide educator, entrepreneur, and author who is inspiring everyone from startup managers to Fortune 1000 companies with his unique process. And now he's ready to reveal his trusted playbook to help you double your income while staying confident in your ethics. 
    What Should We Do? is a down-to-earth primer on persuasion, selling, presentation, and closing. Full of boots-on-the-ground anecdotes and eye-opening insights, it offers a principle-centered system that helps everybody come out on top. And by following Uncle Joe's passionate coaching, you'll soon be seeing successes beyond your wildest imagination. 
    You'll discover: 
    - An honest, step-by-step sales approach that ensures small businesses thrive 
    - How operating with integrity can lead to growing profits and increased value 
    - Easy-to-digest summaries that help keep your company on an upward trajectory 
    - Sample dialogues between contractors and clients so you can go into every situation with confidence 
    - The key question you need to be asking, tons of downloadable bonus tools, and much, much more! 
    What Should We Do? is the definitive field guide for anyone managing a blue-collar business. If you like actionable advice, authentic examples, and conversational guidance, then you'll love Joe Crisara's must-have manual. 
    Buy What Should We Do? to map out your next steps today!
    Zum Buch
  • #girlconsultant: A Woman's Playbook to Jumpstart a Career in Business Consulting - cover

    #girlconsultant: A Woman's...

    Tanja Deisler

    • 0
    • 0
    • 0
    #girlconsultant 
    Imagine diving into a world where you get to work with a variety of companies and dynamic people, gaining insider knowledge you can’t find anywhere else. In this witty and entertaining book, Tanja Deisler takes you on an engaging journey through the fast-paced world of consulting and prepares you to rock your first two years in the field. With an exciting and lucrative career spanning multiple countries, she shares her hard-earned wisdom and lessons learned so you can skip the mistakes and fast-track your success. 
    Blending sass, insight, and practical advice, Tanja delves into the six major domains of consulting, the pros and cons of working for the big firms and boutique companies, the secrets to navigating office politics, networking and building trust, and succeeding in a male-dominated field. She unpacks the industry’s complexities and offers sage advice on everything from acing interviews to negotiating salaries, mastering assertiveness, and developing essential hard and soft skills. Filled with real-life anecdotes, humorous confessions, and life hacks ranging from travel tips to dressing for success, Tanja provides a no-holds-barred review of consulting as a career choice. She also addresses the challenges women face in the industry, empowering readers to stay authentic and true to themselves. 
    Whether you’re contemplating a career in consulting or already have your foot in the door, Tanja’s insightful and engaging narrative will prepare you to thrive and remind you of your incredible potential. Buckle up for a thrilling ride and get ready to transform into the stellar #girlconsultant you aspire to be!
    Zum Buch
  • Read Mind Habits - A Life-Changing Tool for Building Self-Mastery and Achieving Your Goals - cover

    Read Mind Habits - A...

    Jack Ridge

    • 0
    • 0
    • 0
    A Life-Changing Tool for Building Self-Mastery and Achieving Your Goals 
    Read Mind Habits reveals how to rewire the invisible mental patterns that shape your emotions, focus, and success—so you can finally take control of your mind, your habits, and your future. 
    Most people try to change their lives by changing what they do. This book shows you how to change what you think. Rooted in modern psychology and neuroscience, Read Mind Habits teaches you how to train your thoughts as deliberately as an athlete trains their body. Through engaging stories, practical tools, and deep self-awareness exercises, you’ll learn to replace reactivity with focus, fear with clarity, and self-doubt with confidence. 
    Inside, you’ll discover five powerful solutions that will permanently elevate the way you think, feel, and act: 
    ✅ The Awareness Framework — Learn to observe your thoughts without judgment and uncover the subconscious patterns running your life. 
     ✅ The Habit Architecture System — Build lasting mental habits that stick, even when motivation fades. 
     ✅ The Emotional Intelligence Toolkit — Master self-regulation, resilience, and calm under pressure. 
     ✅ The Connection Habit Formula — Strengthen your influence, trust, and authentic relationships through mindful communication. 
     ✅ The 90-Day Mind Reboot Plan — A step-by-step guide to sustain transformation, track progress, and live with focus, balance, and purpose. 
     If you’re ready to stop overthinking, regain control of your focus, and live with intention instead of reaction—this book is your blueprint. 
     👉 GRAB YOUR COPY NOW and begin redesigning your mind.
    Zum Buch
  • Achieve Financial Freedom: Secrets to Transform Your Wealth Today - "Unlock wealth secrets today! Dive into transformative audio lessons for financial freedom success!" - cover

    Achieve Financial Freedom:...

    Ronan Ashford

    • 0
    • 0
    • 0
    Achieve Financial Freedom: Secrets to Transform Your Wealth Today  
    ⭐⭐ Simplified Guide & Explanations Included⭐⭐ 
    Are you eager to elevate your career and cement your financial knowledge to achieve lasting independence? 
    Searching for an all-encompassing guide that lays out everything you need to unlock your potential for financial success? 
    Look no further! 
    This guide is your ultimate resource for enhancing your understanding, applying essential skills, and engaging in practical exercises—setting you up for triumph. 
    Updated for the latest strategies in financial independence. 
    Key features of this enhanced guide include: 
    - In-depth insights into achieving financial freedom 
    - Comprehensive explanations of vital financial principles 
    - Effective strategies for wealth-building and investment 
    Our guide stands out with its thorough coverage, which is crucial for your financial success. Concepts are explored in detail, ensuring you grasp the material with clarity. 
    Please note that this guide operates independently and is not affiliated with any official financial entities; it’s designed solely for your benefit. 
    Structured with a clear layout and straightforward language, our guide ensures seamless transitions between topics. Say goodbye to complex jargon and welcome clear, precise, and technically sound content. 
    So why wait? Click the BUY NOW button, secure your guide, and embark on your journey to financial freedom today! 
    Embrace your potential and transform your wealth today!
    Zum Buch
  • Catching Up to Crypto - Your Guide to Bitcoin and the New Digital Economy - cover

    Catching Up to Crypto - Your...

    Ben Armstrong

    • 0
    • 0
    • 0
    A fun and authoritative guide to Bitcoin and the future of money 
     
     
     
    In Catching Up to Crypto: Your Guide to Bitcoin and the New Digital Economy, celebrated crypto and Bitcoin expert Ben Armstrong delivers an exciting and fresh new exploration of Bitcoin and digital currencies. He explains what Bitcoin is, how it works, and how and why we're all transitioning to a digital economy as we speak. He discusses the deficiencies of traditional fiat currency, how it's commonly manipulated, and how we can all benefit from the adoption of new, digital assets. 
     
     
     
    In the book, you'll discover how Bitcoin operates in the real-world and how the underlying technology—known as the blockchain—operates. You'll also learn about: the importance of decentralization, trust-less commerce and cryptographic consensus; the humble origins of Bitcoin, as well as how it nearly died out, and how it went on to take over the world; and how monetary and financial policy is being revolutionized by the introduction of Bitcoin and other crypto-assets. An essential and engaging review of Bitcoin, digital assets, and the new digital economy, Catching Up to Crypto is the hands-on and comprehensive introduction to crypto that investors, enthusiasts, the crypto-curious, and finance professionals have been waiting for. 
     
     
     
    This audiobook includes a bonus chapter written by the author exclusively for the audio edition!
    Zum Buch
  • One Page Talent Management with a New Introduction - Eliminating Complexity Adding Value - cover

    One Page Talent Management with...

    Miriam Ort, Marc Effron

    • 0
    • 0
    • 0
    You know that winning in today's marketplace requires top-quality talent. You also know what it takes to build that talent. Yet somehow, your company's beautifully designed and well-benchmarked processes don't translate into the bottom-line talent depth you need. Why? 
     
     
     
    Talent management experts Marc Effron and Miriam Ort argue that companies unwittingly add layers of complexity to their talent-building models. Consequently, simple activities like setting employee performance goals become multi-page, headache-inducing time wasters that turn managers off and fail to improve results. 
     
     
     
    Effron and Ort introduce a simple, powerful, scientifically proven approach to increase your ability to develop better leaders faster: One Page Talent Management (OPTM). Using the straightforward, easy-to-follow process described in this book, you will eliminate frustrating complexity, focus only on those components that add real value, and build transparency and accountability into every practice. One Page Talent Management shows you how to quickly identify high-potential talent without complex assessments; increase the number of "ready now" successors for key roles; generate 360-degree feedback that accelerates change in the most critical behaviors; and significantly reduce the time required for managers to implement talent-building processes.
    Zum Buch