D'autres livres qui pourraient vous intéresser

• 

  Positioning - The Battle For...

  Jack Trout, Al Reis

  • 0
  • 0
  • 0

  The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind—one that reflects a company's own strengths and weaknesses as well as those of its competitors. Advertising gurus Ries and Trout explain how to make and position an industry leader so that its name and message wheedles its way into the collective subconscious of your market—and stays there; position a follower so that it can occupy a niche not claimed by the leader; and avoid letting a second product ride on the coattails of an established one. 
   
   
   
  Positioning also shows you how to use leading ad agency techniques to capture the biggest market share and become a household name; build your strategy around your competition's weaknesses; reposition a strong competitor and create a weak spot; use your position to its best advantage; choose the best name for your product; determine when—and why—less is more; and analyze recent trends that affect your positioning. 
   
   
   
  Ries and Trout provide valuable case histories and penetrating analyses of some of the most phenomenal successes and failures in advertising history. Revised to reflect significant developments since its original publication, Positioning is a must-listen for anyone in business today.

  Voir livre

• 

  Summary of Devora Zack's...

  Falcon Press

  • 0
  • 0
  • 0

  Buy now to get the main key ideas from Devora Zack's Networking for People Who Hate Networking 
    
  Typical networking books are aimed at extroverts who already are familiar with the concept and enjoy going out and making connections. These how-to books, however, tend to feel like gibberish to introverts who want nothing to do with networking. In Networking for People Who Hate Networking (2010), Devora Zack reaches out to introverts and outlines effective methods of networking that they can use. She includes helpful examples from her work as a connections coach, plus tips, tricks, and self-assessment tools. With the right mindset, introverts can broaden their opportunities by forming and maintaining mutually beneficial relationships.

  Voir livre

• 

  Why You Win or Lose: The...

  Fred C. Kelly, William J. O'Neil

  • 0
  • 0
  • 0

  Why You Win or Lose: The Psychology of Speculation by Fred C. Kelly is a timeless exploration of human behavior in financial markets, delving into the psychological forces that drive investors and speculators. Published in the early 20th century, this classic book emphasizes that success in speculation is not solely about financial knowledge but largely about understanding human emotions, crowd psychology, and decision-making processes. Kelly offers valuable insights into the irrational behavior of market participants, the dangers of emotional trading, and the importance of discipline and self-awareness in investing. By dissecting common psychological pitfalls—such as greed, fear, and the herd mentality—Kelly provides readers with practical advice on how to approach speculation with a calm, rational mindset. This edition includes an insightful epilogue by William J. O'Neil, founder of Investor's Business Daily and author of the bestselling book How to Make Money in Stocks, who highlights the enduring relevance of Kelly's principles in today's financial world.

  Voir livre

• 

  The Principles of Scientific...

  Frederick Winslow Taylor

  • 0
  • 0
  • 0

  "The Principles of Scientific Management" is a book written by Frederick Winslow Taylor and published in 1911. Taylor was an American mechanical engineer and management consultant who is widely regarded as the father of scientific management, a philosophy that aimed to improve industrial efficiency through the scientific study of work processes. 
  In the book, Taylor lays out his principles of scientific management, which include breaking down work processes into smaller, simpler tasks, measuring the time and motion required to perform each task, and using this data to establish standardized methods of work. He also emphasizes the importance of training and development for workers, as well as the need for cooperation and collaboration between management and labor. 
  Taylor argues that by applying scientific methods to work processes, organizations can achieve greater efficiency, productivity, and profitability. His ideas were influential in the development of industrial management practices, and continue to be studied and debated in management and organizational theory today. However, Taylor's ideas have also been criticized for dehumanizing work processes and treating workers as mere cogs in a machine.

  Voir livre

• 

  Self-Confidence Strategies for...

  Janis Bryans

  • 0
  • 0
  • 0

  Proven strategies from the ancient Chinese wisdom of the art of war to help women regain the inner strength that has been buried due to various life situations. 
    
  Self Confidence Strategies for Women offers practical and effective strategies to help you to bring out your best self. You’ll learn how to guide yourself through having self-confidence in relationships, work and health. 
    
  This is a taste of what you will learn: 
   How women can take inspiration from Chinese wisdom.Facing fears and overcoming obstacles.How to make your way in a man's world.How to make better decision.How to stop procrastinating and live a better life.Art of leadership.How to apply Chinese wisdom in relationships and family matters.and much more! 
    
  Make your way in this hyper-connected society and unleash your true potential!

  Voir livre

• 

  Who Do We Choose to Be? Second...

  Margaret J. Wheatley

  • 0
  • 0
  • 0

  In a world we cannot recognize, how do we find a way forward? In this world we do not understand, how do we know what to do? When so little is comprehensible, what is meaningful work? What is genuine contribution? 
   
  Bestselling author Margaret Wheatley has summoned us to be courageous leaders who strengthen community and rely on fully engaged people since her 1992 classic book, Leadership and the New Science, and eight subsequent books. In response to how quickly society is changing and the exponential increase in leadership challenges, this second edition of her latest bestseller is 80% new material. 
   
  How do we see clearly so that we can act wisely? Wheatley brings present reality into clear and troubling focus using multiple lenses of Western and Indigenous sciences, and the historic patterns of collapse in complex civilizations. With gentle but insistent guidance to face reality, she offers us the path and practices to be sane leaders who know how to evoke people's inherent generosity, creativity, and kindness. 
   
  Skillfully weaving science, history, exemplars, poetry, and quotes with stories and practices, Wheatley asks us to be Warriors for the Human Spirit, leaders and citizens who stay engaged, choose service over self, stand steadfast in the midst of crises, and offer our reliable presence of compassion and insight no matter what.

  Voir livre