Weitere Bücher, die Sie mögen werden

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  How to Make People Do What You...

  Christopher Kingler

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  Have you spent most of your life watching the people around you overtake you and always get the better of you, professionally and personally? 
  Has anyone ever taken advantage of you? Do you want to learn how to defend yourself from mental manipulation or do you want to easily learn how to get what you want from people without them knowing? 
  You should know that most of our choices are generated and managed through the application of specific methods of social influence. 
  Also, who doesn't like being able to persuade and manipulate people? 
  This manual provides a cutting-edge distillation of the techniques developed over the centuries by politicians, advertisers, criminals and other masters of their own universe. This will allow you to live a better life, teaching you how to discover deception and protect yourself from outside influences. 
  Here is just a small selection of what you will find in this book: 
  ✔️ All you need to know about the science of sympathy to create a memorable impression. 
  ✔️ How psychological human triggers work and how to exploit them to your advantage. 
  ✔️ Boost your charisma by using strategies that most people are unaware of. 
  ✔️ Create unstoppable self-confidence and empathy skills. 
  ✔️ How to take advantage of body language to appear more confident and stronger. 
  ✔️ Communication techniques with practical exercises, enabling you to use them immediately in real life. 
  ✔️ Develop persuasion and influence to deal with those who resist. 
  ✔️ Turn enemies into friends. 
  You will understand subtle psychological methods to read people, persuade and influence human behaviour. This is the ideal book if you have always wanted to get what you want. You will learn all about how to read people based on their language, their stories and their physical movements.

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  Bullseye Marketing - How to Grow...

  Louis Gudema

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  B2B companies with robust marketing programs typically grow 2-5 times faster than those without them. 
  In Bullseye Marketing, you'll learn how to develop, launch, and scale a successful marketing program to grow your B2B company. 
  The first edition was named One of the Best Marketing Books of All Time by Book Authority. In this second edition, Louis Gudema focuses his Bullseye Marketing Framework exclusively for B2B companies. 
  At the strategic level, readers of Bullseye Marketing will learn the three-phase Bullseye Marketing Framework that prioritizes the fastest, most cost-effective ways for B2B companies to grow faster. Louis then goes into detail on what it takes to successfully implement close to two dozen marketing tactics, providing hundreds of tips, best practices, and examples for successfully executing B2B marketing campaigns. The book provides over 100 full-color images. 
  While many companies put too great of an emphasis on short-term lead generation, in this second edition Louis presents research around the importance of long-term building of a company's brand and its mental availability to optimize long-term business growth. He also provides evidence on the importance of creativity in building mental availability, and many examples of creative B2B marketing that go beyond the more typical product-centric marketing seen from many companies. 
  The book also includes interviews with nationally-known marketing and sales leaders Ann Handley, Scott Brinker, Evan Kirstel, Gini Dietrich, Jeanne Hopkins, Jim Ewel, James Carbary, and Zorian Rotenberg, and new case studies.

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  The 10-Minute Millionaire - The...

  Jr. D.R. Barton

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  There are many trading systems out there promising to make you money—and they can if you have the time to develop the skillset to work them. But you aren’t a professional trader. And honestly, now that CDs, money market funds, and investment-grade bonds offer historically low rates, even many of the pros are grasping for ways to meaningfully boost their clients’ portfolios to fund their retirement. You have the answer in your hand—The 10-Minute Millionaire is the simplest, easiest strategy to understand and use, which is why it will make you the most money. Once you take in the complete approach detailed in this logical guide, all it takes is ten minutes a day to work the methodology to grow a portfolio capable of producing a significant cash flow in retirement—even if you’re currently over fifty years old. 
   
  The repeatable and dependable approach happens in just three steps. Based on the fundamental principle that markets fluctuate to extremes, this system targets opportunities when a company’s shares are overbought and oversold. Don’t worry if you have no investing experience. Every part of the system is carefully explained using highly illustrative narratives that are entertaining and instantly memorable.  
   
  Each trade you make is clearly defined for maximum profit, with entry and exit points, and includes a contingency plan to minimize loss if the trade goes wrong.  
   
  You’ll have your low-risk, high returns long before momentum shifts. Get up to speed fast and confidently trade with: 
  • A by-the-numbers methodology to eliminate the emotional reactions that cause wealth destruction 
  • A streamlined decision-making process, including a simple calculation for determining the optimal dollar amount to invest in each trade 
  • A printable worksheet to use for every trade, complete with numerous step-bystep trading setups to practice on 
   
  In the time it takes to boil an egg, you can ensure your nest egg is golden with The 10-Minute Millionaire.

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  Hug of War - How to Lead a...

  Cathy Carroll

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  "...masterfully addresses the polarities which confront families in business." -John A. Warnick, Esq., founder, Purposeful Planning Institute 
  "This book will endure for many years..."-Janet M. Harvey, CEO, inviteCHANGE, author of From Tension to Transformation: A Leader's Guide to Generative Change 
  "This book should be an arm's length away for every family business advisor and business-owning family member." -Kristin Keffeler, chief learning officer, author of The Myth of the Silver Spoon: Navigating Family Wealth & Creating an Impactful Life, and co-author of Wealth 3.0: The Future of Family Wealth Advising 
  Should you fire your deadweight brother-in-law or comply with your mom's pleas to give him a raise? Should you pay all your kids the same, based on the market, or based on how many of your grandkids they raise? These are the questions family business leaders confront due to the opposing expectations of the family and the business. 
  Hug of War offers a new path forward. When the competing impulses of the family mindset and the business mindset are embraced as a polarity, leaders transcend either-or thinking and craft better solutions that embrace the best of both mindsets. 
  With stories that take you into the hearts and heads of real-life family business leaders, Hug of War offers a bridge to greater harmony in your family, greater clarity in your mind, and greater peace in your heart.

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  Invention in PR

  Adam Ritchie

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  A handbook for pushing the limits of PR to inventing things, rather than only promoting them. When PR teams live or die on the success or failure of the products and services they support, Invention in PR shows how they can take a stronger hand in their creation. This book says the profession can do better than waiting for someone else to determine, develop, and package what a company sells. It spurs PR pros to go beyond what they're handed and come up with new products and services that change a brand's life. 
   
   
   
  Through tales of award-winning campaigns passionately told by their creator, listeners learn how to apply invention at the beginning of the PR process and take away usable strategies and tactics. With PR under constant pressure to evolve, communications pioneer Adam Ritchie uncovers practitioners' aptitude for invention and empowers them to harness it. 
   
   
   
  For PR professionals ready to rebel against taking a back seat to their counterparts in marketing and advertising, Invention in PR teaches them how to beat every other discipline to the punch by coming up with the product or service idea first. This guide will fire up professionals of all generations about what they can build. It will change the way experienced pros approach their jobs, and inspire students to break the rules in the best possible ways.

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  Hollowed Out - Why the Economy...

  David Madland

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  For the past several decades, politicians and economists thought that high levels of inequality were good for the economy. But because America’s middle class is now so weak, the US economy suffers from the kinds of problems that plague less-developed countries. As Hollowed Out explains, to have strong, sustainable growth, the economy needs to work for everyone and expand from the middle out. This new thinking has the potential to supplant trickle-down economics—the theory that was so wrong about inequality and our economy—and shape economic policymaking for generations. 
    
  "The director of economic policy at the Center for American Progress argues that it is time to mount a political challenge to the economic theories—namely, supply-side, or trickle-down economics—that have provided cover for the unparalleled growth in inequality over the past three decades. … A dramatic and clearly delineated outline of 'how the stage has been set for transformative political conflict.'"—Kirkus

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