D'autres livres qui pourraient vous intéresser

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  Bananas About Marketing - How to...

  Franziska Iseli, Christo Hall

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  How to turn your business into an unstoppable marketing machine that attracts your ideal customers and clients effortlessly.All great businesses are built with great marketing.Think about some of the biggest and most successful companies you admire....From Facebook to Amazon to Zappos and more, they are all great at marketing and getting their unique message out to their ideal customers every single day.Why don't more small business owners emulate the strategies and lessons from some of the world's most successful marketing campaigns? The answer is simple: they don't know how.Small businesses face challenges and struggles that big companies with huge marketing budgets just don't have: small marketing budgets, lack of experienced staff, and unproven business models, just to name a few.But these challenges are not reasons to avoid creating great marketing campaigns. Instead, they are the reasons why you must learn to create marketing systems that work day in and day out for your business if you want to grow profitably and achieve your goals.Big marketing strategies for small businesses.Bananas About Marketing is a much-needed breath of fresh air in the marketing and small business world. Growing a business can be challenging at the best of times, but Franziska and Christo present a new approach to creating wildly profitable marketing campaigns that is fresh, fun, and cheeky!Using practical examples, simple strategies, and an entertaining storyline, you will learn how to attract your ideal customers and clients so you can fast track your business to success and live the lifestyle of your dreams.Did you start your business because you want to help people and create a business that makes a big impact and big profits? Or because you wanted to feel burned out, stressed out, and overwhelmed with responsibilities?

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  REMOTE iT! Winning with Freelancers

  Michael Brooks

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  Brooks has assembled a comprehensive overview for business owners looking to engage the swelling population of talented freelancers. His work covers everything from engagement, assessment, and retention, to timetables and international considerations. This is an excellent resource for employers and freelancers alike!" -- Manhattan Book ReviewImagine how great it would be to cut costs and grow your business beyond your wildest expectations by “remoting it” with outstanding global freelance talent. Discover how you can eliminate the expense of maintaining an office and many other costs with this approach.This fast-paced book explains how to:-Lead an exceptional remote culture.-Easily find and hire people with a wide range of different skill sets.-Build a loyal workforce and conduct productive meetings across multiple time zones.-Leverage cutting-edge virtual collaboration tools.-Use a freelance platform to recruit, screen, hire, manage, and pay workers.-Save vast amounts of money and achieve amazing resultsGet ready to ditch the office and experience the freedom of working from anywhere while leading a booming business.

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  The Leadership Moment - Nine...

  Michael Useem

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  Are you ready for the leadership moment? Learn valuable lessons from the stories of:● Merck's Roy Vagelos, who commits millions of dollars to develop a drug needed only by people who can't afford it● Eugene Kranz, who struggles to bring the Apollo 13 astronauts home after an explosion rips through their spacecraft● Arlene Blum, who organizes the first women's ascent of one of the world's most dangerous mountains● Nancy Barry, who leads Women's World Banking in the fight against Third World poverty● Wagner Dodge, who faces the decision of a lifetime as a fast-moving forest fire overtakes his firefighting crew● And more

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  Self-Publish & Succeed - The No...

  Julie Broad

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  You can write a book - anyone can. But if you want to write a book that people will want or even need to read, it’s not as simple as sitting down to write. In fact, that’s one of the biggest mistakes unsuccessful authors make. 
  Writing a book can be one of the smartest moves for your business success. But you need more than writing skills to create an impressive book that readers will love. You also need a plan to market, sell, and leverage your book into a new level of leadership within your industry to reach your professional goals.  
  In Self-Publish & Succeed, trusted best-selling author and entrepreneur Julie Broad shows you that writing a successful nonfiction book starts long before you write your first chapter. To write a book that boosts your brand, generates a profit, and makes you an influencer in your industry, you need the #noboringbooks way.  
  You’re about to discover:The reason why you’re not finishing your book - and how to overcome itWhy most books are boring, and how to keep yours from being one of themWhich editors you need to perfect your story, and where to find themThe one simple page that could generate thousands of salesSeven places to sell your book (and only one starts with “A!”) 
  Nonfiction doesn’t mean no fun. Write a money-making book that delivers meaningful impact. Self-Publish & Succeed is your step-by-step guide to writing, publishing, and marketing a book that will get attention, explode your career, and change people’s lives - including yours.

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  Budgeting for Beginners

  M.L. Humphrey

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  "Budgeting for Beginners will provide you with a solid foundation for managing your finances by walking you through how to determine what you earn, spend, own, and owe and how to use that information to judge your financial health and make improvements so that you can keep your head above water and reach your long-term financial goals.So what are you waiting for? Get started on mastering your personal finances today.This title includes the first three guides in the Juggling Your Finances series. (Getting Started, Judging Your Financial Health, and Strategies for Improving) and was previously published as The Juggling Your Finances Starter Kit."

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  The Full Catastrophe

  James Angelos

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  In recent years, small Greece, often associated with ancient philosophers and marble ruins, whitewashed villages and cerulean seas, has been at the center of a debt crisis that has sown economic and social ruin, spurred panic in international markets, and tested Europe's decades-old project of forging a closer union. In The Full Catastrophe, James Angelos makes sense of contrasting images of Greece, a nation both romanticized for its classical past and castigated for its dysfunctional present. It goes beyond the transient coverage in the daily headlines to deliver an enduring and absorbing portrait of modern Greece.

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