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  Insights Unveiled: A Guide to...

  Benjamin Greene

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  Business executives looking to harness the revolutionary power of data analytics will find "Insights Unveiled: A Guide to Business Data Analytics: Leveraging Data for Strategic Growth and Innovation" to be an invaluable resource. This book, written by subject-matter experts, offers a comprehensive examination of the strategic uses of data that may spur innovation, growth, and competitive advantage in the fast-paced corporate world of today. 
  The first section of the book demystifies the foundational ideas of data analytics so that both beginners and seasoned professionals can understand it. The many forms of analytics—descriptive, diagnostic, predictive, and prescriptive—as well as their particular uses in resolving business issues and guiding strategic choices are carefully explained. Readers may easily apply the insights to their own businesses because of the practical examples, case studies, and step-by-step guidance that are included in every chapter. 
  "Insights Unveiled" explores data analytics' technical facets, such as data cleaning, processing, visualization, and gathering. It encompasses a broad spectrum of analytical tools and methodologies, ranging from sophisticated machine-learning algorithms to fundamental statistical techniques. The book also discusses the crucial significance of data governance and quality, offering methods to guarantee data integrity, accuracy, and moral application. 
  Beyond the technical details, the focus of this section is on how organizations can create a data-driven culture. It emphasizes how crucial cooperation, training, and leadership are to creating an atmosphere that supports data-driven decision-making. It also addresses current concerns like security, privacy, and ethical dilemmas, making sure that readers are aware of their duties when managing data. 
    
   

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  The Social Media Sales Revolution

  Lindsey Hemming

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  The Social Media Sales Revolution:  The Ultimate Guide on Social Media Marketing. Discover How Social Media Campaigns Can Translate to More Sales for Your BusinessYou can use social media sites as a way to market your business, services or products. Using social media allows the business owner to interact on a more personal level with his or her audience and create a ripple through the internet. One simple video can turn into a plethora of traffic. Social media marketing can be a very daunting task, especially if you are new to the process. Knowing what to do and not to do is the key to your success in this area. This audiobook will teach you useful tips that will help you to maximize your return on your social media marketing campaign. It will teach you how to come up with a marketing plan that you can work from to make the social sites on the internet your new marketing domain. This audiobook will cover the following topics:- Getting the Most From Social Media Marketing- How Social Media Marketing Can Make You Money- Tips for Running a Successful Social Media Marketing Campaign- Tips to Make Social Media Marketing Easier- Tips for Catching the Social Media Wave- Reach More Customers With Social Media- Advice to Help You Meet Your Social Media Marketing Goals- Make Social Media Work For You- And many More!Social media marketing can be difficult if you are unsure of what direction to go. To learn more, scroll up and click “add to cart” now!

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  Implementing Data Mesh - Design...

  Eric Broda, Jean-Georges Perrin

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  As data continues to grow and become more complex, organizations seek innovative solutions to manage their data effectively. Data mesh is one solution that provides a new approach to managing data in complex organizations. This practical guide offers step-by-step guidance on how to implement data mesh in your organization. 
   
   
   
  In this book, Jean-Georges Perrin and Eric Broda focus on the key components of data mesh and provide practical advice supported by code. Data engineers, architects, and analysts will explore a simple and intuitive process for identifying key data mesh components and data products. You'll learn a consistent set of interfaces and access methods that make data products easy to consume. 
   
   
   
  This approach ensures that your data products are easily accessible and the data mesh ecosystem is easy to navigate. This book helps you identify, define, and build data products that interoperate within an enterprise data mesh; build a data mesh fabric that binds data products together; build and deploy data products in a data mesh; establish the organizational structure to operate data products, data platforms, and data fabric; and learn an innovative architecture that brings data products and data fabric together into the data mesh.

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  Spirals in Time - The Secret...

  Helen Scales

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  Seashells, stretching from the deep past into the present day, are touchstones leading into fascinating realms of the natural world and cutting-edge science. In Spirals in Time, marine biologist Helen Scales shows how seashells have been sculpted by the fundamental rules of mathematics and evolution; how they gave us color, gems, food, and new medicines. 
   
   
   
  Members of the phylum Mollusca are among the most ancient animals on the planet. Their shells provide homes for other animals, and across the ages, people have used shells not only as trinkets but also as a form of money, and as powerful symbols of sex and death, prestige and war. 
   
   
   
  The science and natural history of shells are woven into a compelling narrative, revealing their cultural importance and the ways they have been used by humans over the millennia. After surviving multiple mass extinctions millions of years ago, mollusks and their shells still face an onslaught of anthropocentric challenges, including climate change and corrosive oceans. But rather than dwelling on all that is lost, Scales emphasizes that seashells offer an accessible way to reconnect people with nature, helping to bridge the gap between ourselves and the living world. Spirals in Time shows why nature matters and reveals the hidden wonders that you can hold in the palm of your hand.

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  Planta Sapiens - The New Science...

  Paco Calvo, Natalie Lawrence

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  An astonishing window into the inner world of plants, and the cutting-edge science in plant intelligence. 
   
   
   
  Decades of research document plants' impressive abilities: they communicate with one another, manipulate other species, and move in sophisticated ways. Lesser known, however, is the new evidence that plants may actually be sentient. Although plants may not have brains, their microscopic commerce exposes a system not unlike the neuronal networks running through our own bodies. They can learn and remember, possessing an intelligence that allows them to behave in adaptive, flexible, anticipatory, and goal-directed ways. 
   
   
   
  A leading figure in the philosophy of plant signaling and behavior, Paco Calvo offers an entirely new perspective on plant biology. In Planta Sapiens, he shows for the first time how we can use tools developed in animal cognition studies in a quest to deeply understand plant intelligence. He illuminates how plants inspire technological advancements: from robotics and AI to tackling the ecological crisis. Most importantly, he demonstrates that plants are neither objects nor resources; they are agents in themselves, and for themselves.

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  Sweet and Deadly - How Coca-Cola...

  Murray Carpenter

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  If we knew that Coca-Cola was among the deadliest products in our diet, would we continue drinking it in such great quantities? The Coca-Cola Company has gone to extraordinary lengths to make sure we don't find out, as this damning exposé makes patently clear. Marshaling the findings of extensive research and deep investigative reporting, Murray Carpenter describes in Sweet and Deadly the damage Coke does to America's health—and the remarkable campaign of disinformation conducted by the company to keep consumers in the dark. 
   
   
   
  Sugar-sweetened beverages are the single item in the American diet that most contributes to the epidemic of chronic disease—in particular, obesity, type 2 diabetes, and cardiovascular disease—and Coca-Cola is America's favorite sugar-sweetened beverage, by far. Carpenter details how the Coca-Cola corporation's sophisticated shadow network has masterfully spread disinformation for decades to hide the health risks of its product from consumers—risks disproportionately borne by Black, brown, and low-income communities. Working from a playbook of obfuscation and pseudoscience that has worked well for other harmful products, from tobacco and trans fats to opioids, Coca-Cola has managed to maintain an aura of goodness and happiness. This eye-opening book finally and fully reveals the truth behind that aura.

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