D'autres livres qui pourraient vous intéresser

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  How to Create an Idea If You Are...

  Alexey Ivanov

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  Why are recommendations like "Think outside the box!", "Go around", "Think Different!" the real killers of creative thought? 
  
  What are the eight proven tools which lead to a winning idea, even for one who does not consider himself a creative person?
  
  What is the ideal product and how does it help to sell the real product?
  
  What is a powerful approach ad people can borrow from physicists and children?
  
  Why is the trial-and-error method a sure way to waste intellectual resources?
  
  How do you force competitors to advertise your services?
  
  What is functional blindness and how does it reduce human creativity?
  
  How can you compel a banker to pay you 10 times more for your job?
  
  Why does a true ad man constantly feel like a loser?
  
  How does a poetry reading improve response on copywriting?
  
  Which useful insights can an advertiser learn from a taxi driver?
  
  How has symmetry prevented seeing the obvious solution during seven decades?
  
  Which tool is the favorite among advertising men of all countries, times, and nationalities?
  
  Alexey Ivanov, one of the best 'advertising men' and copywriters in Russia, gives convincing answers and provides fresh new insights.

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  Lead! - How to Build a...

  Dale Carnegie & Associates

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  Dale Carnegie's unique and powerful approach to leadership training is based on wisdom and expertise gained from developing leaders longer than any other professional development organization. LEAD! is for new or experienced leaders alike who want to be more effective at motivating and inspiring their teams. This book is designed from the proven Dale Carnegie Leadership Success Model and Dale Carnegie's Human Relationships Principles to help you understand tools and techniques to address common leadership challenges and shift your mindset and behavior to become a more positive and confident role model leader.Rather than a textbook full of theory, LEAD! offers practical advice, strategies, and real-life examples from top leaders around the globe that will guide you to being a more effective leader who inspires success from your team. At Dale Carnegie, we believe everyone has inherent greatness. This book will help you explore your unsuspected power and become a champion leader."The difference between the success and failure of a team comes down to leadership. Being an effective leader is critical to empowering potential in people and enabling successful outcomes—especially in a rapidly changing and disruptive world."

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  Future Leader - Rebooting...

  Jonathan Wilson

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  If you have been granted the privilege and the opportunity to lead a team, then this audiobook is for you.Organizations of all sizes and in all industries are being radically and permanently reshaped by two external forces: generational churn and rapid technological advancement. The force of generational churn refers to the movement of the generations through the workplace. The force of rapid technological advancement refers to technology that is reshaping and redefining what the work is and how it gets done. These forces are exerting enormous stress on leadership models that, according to the research, are already under-performing.The result is that our organizations are not as productive or as profitable as they could be. The response? We need a full leadership reboot to win in this time of rapid change. In this book, Jonathan Wilson, a Generation X leader with substantial experience in both the public and private sectors, shares a new leadership model that leaders can start implementing right away to effectively counter the forces of the generations and technology.The ideas found in the Future Leadership Framework may feel counter-intuitive at first, but we are in unprecedented times. We can improve productivity and profitability. We can help our organizations effectively transition from the reality of today to the promise of tomorrow. But to do so, we must reboot how we lead. This audiobook will show you how.

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  The Idea-Driven Organization -...

  Alan G. Robinson, Dean M. Schroeder

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  “Examples from all over the world make it fun to read . . . convincingly demonstrate[s] the power of incorporating frontline thinking into your organization.” —Marshall Goldsmith, #1 New York Times–bestselling author of Triggers   Too many organizations overlook, or even suppress, their single most powerful source of growth and innovation—and it’s right under their noses. The frontline employees who interact directly with your customers, make your products, and provide your services have unparalleled insights into where problems exist and what improvements and new offerings would have the most impact.   In this follow-up to their bestseller Ideas Are Free, Alan G. Robinson and Dean M. Schroeder show how to align every part of an organization around generating and implementing employee ideas and offer dozens of examples of what a tremendous competitive advantage this can offer—not just for revenue but for worker retention. Their advice enables leaders to build organizations capable of implementing twenty, fifty, or even a hundred ideas per employee per year.   Citing organizations from around the world, they explain what’s needed to put together a management team that embraces grassroots ideas and describe the strategies, policies, and practices that enable them. They detail exactly how high-performing idea processes work and how to design one for your organization.   There’s pressure today to do more with less. But cutting wages and benefits and pushing people to work harder with fewer resources can go only so far. Ironically, the best solution resides with the very people who’ve been bearing the brunt of these measures. With this book, you can unleash a constant stream of great ideas that will strengthen every facet of your organization.

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  Amazon Keyword Research - A Free...

  Red Mikhail

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  Do you want to increase your Amazon sales and boost your product rankings fast? Learn how to do proper keyword research and double your Amazon sales via free organic traffic. Keywords are a big part of the whole Amazon ecosystem and they are the bridge between the buyer and the seller. Learn the right keyword optimization so you never have to worry about online traffic ever again. Here's a preview of what you'll discover: The 6-step process of keyword research that will turn your product into a passive income-producing machine 3 reasons why you shouldn't start your keyword research with tools. Why over-reliance on research tools will make you a terrible online seller What is the curse of guru-itis and how it can doom your business to failure The difference between main keywords and long-tail keywords and why you need both to succeed on Amazon 3 things NOT to include on your keyword list and why putting any of these on your master list will make Amazon penalize you! How to use your keywords in creating the perfect listing title Exactly how to know if your keywords are getting indexed by Amazon or not 3 Amazon SEO strategies that will boost your rankings almost overnight Discover a simple, actionable, and beginner-friendly way of doing keyword research for your Amazon products. Get your copy by clicking the Add to Cart button and start researching profitable keywords today!

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  Summary of The Subtle Art of Not...

  Summareads Media

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  Imagine how amazing life would be like if there were complete no judgements... 
  Nah, that is unlikely going to happen. 
  However, what if we could make that peacefulness our reality? 
  ...Even though it’s not the actuality. 
  You see, we have an external environment and an? 
  Internal environment. 
  It doesn’t matter how beautiful life is like on the outside if you feel like shit on the inside. Makes sense? 
  The Subtle Art of Not Giving A F**k by Mark Manson was released on 2016, sold over 1 million copies and still remains the top 20 most popular book in 2019 for good reasons... 
  Mark Manson takes an honest approach with his radically transparent viewpoint of the book. "F**k positive thinking". The Subtle Art of Not Giving A F*ck gets practical and unlike most "ra-ra" self-help books, it tells you what you need to hear, the utter... f*cking truth and not what you want to hear. 
  Here’s what you’ll discover:
  
  Chapter 1: Why Caring Less is Key
  
   
  Already feels like it’s not your typical self-help guide eh?
  
  Chapter 2: Why Problems Create Happiness
  
   
  Why, why, why? Dive deep into the correlation with problems and happiness.
  
  Chapter 3: Average and Proud
  
   
  Huh? Mustn’t you be outstanding? I mean...don’t you need to have that flat belly or perfect set of teeth? No.
  
  Chapter 7: Fail, Fail Again
  
   
  Come on...failing aren’t good...no?
  
  Chapter 9: Understanding Death
  
   
  Ooo...so gloomy...?
   
  If you’re ready to embark on this journey into the subtle art of not giving a f**k and live life however you f**king like, get this audiobook.

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