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  Under The Knife - Life Lessons...

  Liz O'Riordan

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  Dr Liz O’Riordan is a breast cancer surgeon who has battled against social, physical and mental challenges to practise at the top of her field. Under the Knife charts Liz’s incredible highs: performing like a couture dressmaker as she moulded and reshaped women’s breasts, while saving their lives; to the heart-breaking lows of telling ten women a day that they had cancer. 
   
  But this memoir is more than just an eye-opening look at the realities of training to be a female surgeon in a man’s world. In addition to this high-powered, high-pressured role, Liz faced her own breast cancer diagnosis, severe depression and suicidal thoughts, in tandem with commonplace sexual harassment and bullying. And by revealing how she coped when her life crashed around her, she demonstrates there is always hope.

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  There Is Life After the Nobel Prize

  Eric R. Kandel

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  One day in 1996, the neuroscientist Eric R. Kandel took a call from his program officer at the National Institute of Mental Health, who informed him that he had been awarded a key grant. Also, the officer said, he and his colleagues thought Kandel would win the Nobel Prize. "I hope not soon," Kandel's wife, Denise, said when she heard this. Sociologists had found that Nobel Prize winners often did not contribute much more to science, she explained. 
   
   
   
  In this book, Kandel recounts his remarkable career since receiving the Nobel in 2000—or his experience of proving to his wife that he was not yet "completely dead intellectually." Kandel relates how the Nobel Prize gave him the opportunity to reach a far larger audience, which in turn allowed him to discover and pursue new directions. He describes his efforts to promote public understanding of science and to put brain science and art into conversation with each other. Kandel also discusses his return to Austria, which he had fled as a child, and observes Austria's coming to terms with the Nazi period. Showcasing Kandel's accomplishments, erudition, and wit, There Is Life After the Nobel Prize is a candid account of the working life of an acclaimed scientist.

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  Dr You - Become Your Own...

  Lora Miro

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  Sometimes you don’t realize something is weak until you need its support. When author Lora Miro suffered a health crisis, she got an in-depth look at the American healthcare system. Not only was it broken, it was an archaic industry that left little room for the advancements she’d spent her professional life pursuing.

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  Bees Make the Best Pets - All...

  Jack Mingo

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  All the Buzz for Beekeeping Beginners#1 New Release in Entomology and Insects & SpidersWhat happens when a writer sets up a backyard beehive? You get a beekeeping book full of fun and fascinating facts about honey bees and our other favorite pollinators.A nature guide book for beekeeping beginners. Full of trivia, tips, legends, and lore —this quirky bee book swarms with interesting information, so you can have fun, learn stuff, grow your farm, or just relax. Writer and beekeeper Jack Mingo lives with half a million bees, and has picked up a thing or two at his bee farm. In this collection of humorous and often unusual observations, Mingo shows us a glimpse of the mystical and matriarchal world of bees.The save the bees sign you’ve been looking for. How many legs do bees have? Enough not to crowd your bed at night. They don't track mud or bugs into your house, and they won’t bark and whine. They even greet you with raw honey and beeswax. And these are just some of the reasons bees make the best pets of all. Whether you’re a beekeeping beginner, looking to save the bees, or interested in fun nature facts about bugs and insects, there’s something here for every nature lover.Step into Mingo’s hive for tidbits like:Fun and interesting tips and tricks for beekeeping beginnersKnowledge about the color, quality, and benefits of local honeyThe history and legendary stories of bees, like the role they played in the Civil War and the Legend of the Caroling BeesIf you liked Beekeeping for Dummies, The Beekeeper’s Handbook, or Beekeeping for Beginners, you’ll love Bees Make the Best Pets.

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  Smart Rivals - How Innovative...

  Bonnie Yining Cao, Feng Zhu

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  A new, researched-based look at how traditional or smaller companies can better compete with Big Tech on their own terms 
   
   
   
  Companies are fighting the wrong battle. The consensus has been to learn the best practices from Big Tech and imitate them. But new paths for growth aren't created by imitation; they're forged by radical differentiation. 
   
   
   
  In Smart Rivals, Harvard Business School professor Feng Zhu and former Bloomberg journalist Bonnie Cao show business leaders how to create new competitive advantages by offering product features and benefits that tech giants and other competitors cannot match. 
   
   
   
  Zhu and Cao bring listeners across the globe, revealing how big conglomerates—Coca-Cola, Ping An, and AB InBev—and scrappy upstarts—an Italian toll payment platform, a Chinese footwear retailer, a Nigerian media company, and scores of others—have managed to thrive by tapping into their unique capabilities. 
   
   
   
  Based on original research and insights gleaned from leaders in a wide-range of industries, Smart Rivals will help you find new capabilities that mere imitation could never provide and lead to new products, services, strategies, and advantages.

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  Video Marketing Blueprint

  Starrie Donovan

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  Video Marketing Blueprint: The Comprehensive Guide to Video Marketing, Discover Useful Video Marketing Techniques, and Strategies That Can Boost Your Products and ServicesThe simplest way to get started with video marketing is to start adding a video to each of your blog posts. This could be a video of you reading your blog post. Or you might want to include additional tips and info in the video. Why not start asking your readers to leave a video comment? This way you can both benefit. Your site will gain popularity in the search engines and they will get more traffic back to their site. Remember Google loves video!Video marketing is a great platform to use for your business. If you appear in the video it will help your audience identify with you. As you know it is important to build that know, like, and trust relationship with people. Video is the perfect vessel for this. When your customers or readers see you in person they can instantly connect with you.There are so many things that you can do with video these days. One area not to overlook is creating your marketing, sales or lead generation funnels. You can use video in all of these areas. Let’s take a quick look at a product launch video series.Creating a series of videos for your product launch gives you more opportunity to capture the attention of potential buyers. When they view your Channel, they can see that you have a series of videos and will be more likely to watch more than one, especially if they like what they see.When creating videos you have to be aware of how you are going to capture your audience. If you have watched any YouTube videos lately, they usually have a 5-second ad. Your first step is getting your viewer to wait for these 5 seconds to pass, then continue watching the videoIf you want to learn more about the video marketing blueprint, scroll up and click “add to cart” now.

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