Weitere Bücher, die Sie mögen werden

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  Starved for Light - The Long...

  Christian Warren

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  A wide-ranging history of rickets tracks the disease’s emergence, evolution, and eventual treatment—and exposes the backstory behind contemporary worries about vitamin D deficiency. Rickets, a childhood disorder that causes soft and misshapen bones, transformed from an ancient but infrequent threat to a common scourge during the Industrial Revolution. Factories, mills, and urban growth transformed the landscape. Malnutrition and insufficient exposure to sunlight led to severe cases of rickets across Europe and the United States, affecting children in a variety of settings: dim British cities and American slave labor camps, moneyed households and impoverished ones. By the late 1800s, it was one of the most common pediatric diseases, seemingly an intractable consequence of modern life. Starved for Light offers the first comprehensive history of this disorder. Tracing the efforts to understand, prevent, and treat rickets—first with the traditional remedy of cod liver oil, then with the application of a breakthrough corrective, industrially produced vitamin D supplements—Christian Warren places the disease at the center of a riveting medical history, one alert to the ways society shapes our views on illness. 
   
  
  Sweeping and engaging, Starved for Light illuminates the social conditions underpinning our cures and our choices, helping us to see history’s echoes in contemporary prescriptions.

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  A New War on Cancer - The...

  Kristina Marusic, Philip J....

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  For more than fifty years, we have been waging, but not winning, the war on cancer. The astonishing news is that up to two-thirds of all cancer cases are linked to preventable environmental causes. If we can stop cancer before it begins, why don't we? 
   
   
   
  That was the question that motivated Kristina Marusic's revelatory inquiry into cancer prevention. They recognize that we will never reduce cancer rates without ridding our lives of the chemicals that increasingly trigger this deadly disease. 
   
   
   
  One scientist grew up without seeing examples of Indian-American women in the field, yet went on to make shocking discoveries about racial disparities in cancer risk. Another leader knew her calling was children's health, but realized only later in her career that kids can be harmed by invisible pollutants at their daycares. 
   
   
   
  For these individuals, the fight has become personal. And it certainly is personal for Berry, a young woman whose battle with breast cancer is woven throughout these pages. Marusic shows that, collectively, we have the power to prevent many cases like Berry's. The war on cancer is winnable—if we revolutionize the way we fight.

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  Looking Down the Tree - The...

  Mitchell B. Cruzan

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  We know much about our history from bones and DNA, but these studies do not tell us about the characteristics that are not preserved in the fossil record―the fleshy parts and behaviors. Looking Down the Tree applies evolutionary principles to understand the history of our species and the pressures of natural selection which led to our unique appearance and behaviors.Cruzan draws upon evidence from fossils, genomics, phylogenetics, coalescence theory, and the anatomy and physiology of our human ancestors and other animals to arrive at an understanding of the origin of human appearance and behavior. This evidence is discussed in the context of comparative biology, natural and sexual selection, evolutionary constraints, inbreeding and inclusive fitness, and genetic and cultural evolution.The story of our past that we piece together provides a novel view of how savanna habitats favored a unique set of adaptations. Other characteristics were outcomes of increasing brain size, which led to the birth of helpless infants that required years of childcare. We end this discussion with an evaluation of the importance of cultural evolution, as the transmission of skills and knowledge became ever-more important for human life. Like any other species, we discover that we are the product of the environments that our ancestors experienced.

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  AI Roadmap: Driving Business...

  Sachin Naha

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  Dive into the groundbreaking world of artificial intelligence with our comprehensive guide, “AI Roadmap: Driving Business Growth and Innovation”. From the transformative impact of AI on modern business operations to the intricate understanding of various AI technologies and their practical applications in business contexts, this book is your gateway to unlocking the full potential of AI in your organization. Discover how businesses can leverage AI to drive growth and innovation, enhance productivity, and make informed decisions with the power of AI-driven analytics. With insights into identifying AI opportunities, building, and nurturing skilled AI teams, and measuring the impact of AI initiatives, this book provides a roadmap for businesses to thrive in the age of AI. 
  Explore real-world case studies and practical strategies for leveraging AI in marketing, sales, operations management, customer service, supply chain management, finance, healthcare, manufacturing, human resources, and more. Delve into the ethical considerations and regulatory landscape surrounding AI adoption and learn how to overcome common challenges in AI implementation. Stay ahead of the curve with a glimpse into future trends and opportunities in AI and business. Whether you're a business leader, entrepreneur, or aspiring AI enthusiast, 'AI Revolution' is your essential guide to navigating the dynamic landscape of AI and harnessing its transformative power for sustainable growth and success."

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  Stories That F*cking Matter -...

  Garrett McClure, Steven LeVine

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  A well-crafted story has the power to literally mold reality, win over hearts and change minds! 
  But what makes up a great, expertly constructed story? What’s the difference between a good story and really f*cking great story? 
  In this book, PR and media industry experts Steven Le Vine and Garrett McClure share their secret formula and winning playbooks from over two decades of proven success in earned, owned and paid media. 
  This book reveals proven and effective PR & Media strategies, insider tips and growth hacks to tell a story that f*cking matters in order to cut through the noise of today’s fragmented media landscape and get seen and heard. 
  Get an insider’s behind-the-scenes look into the world of PR, delivering proven methods and strategies along the way for entrepreneurs and experts (such as speakers, authors, coaches, solopreneurs) to take media outreach into their own hands, tell a f'n good story, make headlines, and succeed at growing their brands and businesses. 
  Inside:The 3 pillars of the Stories That F*cking Matter™ model of epic storytellingHow business stars Steve Jobs, Richard Branson, Bruce Springsteen, Sheryl Sandberg and Tony Robbins used the STFM™ modelWhy you should not be afraid to show your vulnerability — find out how to do it the right wayHow to quickly grab your slice of the audience’s attention in today’s ‘attention economy”The insider tip of “Trendjacking” to capitalize on trending topics to increase the media exposureThe step-by-step process to turn reporters, producers and other journalists into your partners to get covered by the media and grow your businessAdvanced storytelling and media growth hacks to quickly earn the exposure, credibility and trust you need and deserve 
  Learn to create a lasting impression through the tried-and-true technique of expert storytelling that gets media attention today.

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  Brainjacking - The Science of...

  Brian Clegg

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  Brainjacking explores the psychology of storytelling - the ability that makes us human. To discover how science intersects with our desires and decisions, the book pulls together three ways that we use story to modify others' brains: informing, influencing and manipulating. Running through education and politics, advertising and marketing we discover how techniques can range from subtle nudges and subliminal influences to powerful emotional manipulation.
  
  With Brian Clegg as your guide, this is a book that will help you unpick the insidious world of brainjacking. Expertly pulling together different strands on disparate topics including AI, Big Data, social media and more, this essential investigation shows how new and old technology and science can be combined to influence human behaviour and beliefs.

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