Weitere Bücher, die Sie mögen werden

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  Machine Customers: The Evolution...

  Anonym

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  What if your next customer didn't have a pulse, preferences, or patience for poor performance? 
  In Machine Customers: The Evolution Has Begun, CX Evolutionist Katja Forbes reveals how intelligent agents, autonomous procurement systems, and logic-driven buying platforms are silently revolutionising commerce. This trillion-dollar transformation is happening now, not in some distant future. 
  Visa and Mastercard’s AI agents are shopping for customers. Walmart’s AI procurement makes million-dollar purchasing decisions in seconds without human intervention. Consumer advocate agents negotiate you out of your gym contracts. ChatGPT Agent will plan and book your holidays. These machine customers don’t respond to emotional appeals or brand storytelling. They evaluate clear information, consistent performance, and verifiable claims faster than any human ever could. 
  Every business leader should be asking the same question: "How do we stay competitive when our customers are machines?" Forbes provides the answer. Drawing on exclusive interviews with Don Scheibenreif (Gartner's leading machine customer authority) and Bruce Temkin (creator of industry-standard CX metrics), plus experts from Salesforce, Qualtrics, and other industry leaders, this book reveals the strategic playbook early adopters are using to build competitive advantages. 
  The book transforms abstract concepts into Monday-morning implementation through original frameworks: the Machine Customer Experience Strategy Map, five Machine Customer types, and step-by-step guidance for redesigning customer journeys that win both human hearts and machine logic. There are 30-60-90 day plans for leaders and advice on how to set up a machine customer experience operating system in their organisation. 
  Forbes shows leaders exactly how to make their businesses discoverable to AI agents, design machine-readable value propositions, navigate machine trust and ethics, and build algorithmic loyalty systems that lock out competitors.

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  Make Money Online

  Mark J. Cooper

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  Are you tired of the daily grind and want to take control of your life?  
  Do you dream of working from anywhere in the world, on your own terms? 
  With this comprehensive guide to affiliate marketing, you can learn the skills and strategies needed to start earning money online. With a focus on passive income streams, this audiobook will teach you how to create a successful affiliate marketing business and achieve financial freedom. 
  Here's what you can expect from this audiobook:A step-by-step guide to building your own affiliate marketing businessProven strategies for finding profitable niche marketsTips for driving traffic and generating leadsTechniques for creating engaging content and building a loyal audienceAdvice on how to scale your business and maximize your profits 
  This AudioBook is the ultimate resource for anyone looking to break free from the 9-to-5 grind and start earning a living on their own terms. With affiliate marketing, you have the flexibility to work when and where you want, and the potential to earn a passive income that grows over time. 
  So why wait? Click "Add to Cart" now and start your journey to financial freedom with this AudioBook.

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  HBR's 10 Must Reads on...

  Daniel Goleman, Richard...

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  Join forces with others inside and outside your organization to solve your toughest problems. 
   
   
   
  If you read (or listen) to nothing else on collaborating effectively, listen to these ten articles. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you work more productively with people on your team, in other departments, and in other organizations. 
   
   
   
  Leading experts such as Daniel Goleman, Herminia Ibarra, and Morten Hansen provide the insights and advice you need to: forge strong relationships up, down, and across the organization; build a collaborative culture; bust silos; harness informal knowledge sharing; pick the right type of collaboration for your business; manage conflict wisely; and know when not to collaborate.

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  The Unaccountability Machine -...

  Dan Davies

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  Longlisted for the 2024 Financial Times Book of the Year. How life and the economy became a black box—a collection of systems no one understands, producing outcomes no one likes. Passengers get bumped from flights. Phone menus disconnect. Automated financial trades produce market collapse. Of all the challenges in modern life, some of the most vexing come from our relationships with automation: a large system does us wrong, and there’s nothing we can do about it.The problem, economist Dan Davies shows, is accountability sinks: systems in which decisions are delegated to a complex rule book or set of standard procedures, making it impossible to identify the source of mistakes when they happen. In our increasingly unhuman world—lives dominated by algorithms, artificial intelligence, and large organizations—these accountability sinks produce more than just aggravation. They make life and economy unknowable—a black box for no reason.In The Unaccountability Machine, Davies lays bare how markets, institutions, and even governments systematically generate outcomes that no one—not even those involved in making them—seems to want. Since the earliest days of the computer age, theorists have foreseen the dangers of complex systems without personal accountability. In response, British business scholar Stafford Beer developed an accountability-first approach to management called “cybernetics,” which might have taken off had his biggest client (the Chilean government) not fallen to a bloody coup in 1973.With his signature blend of economic and journalistic rigor, Davies examines what’s gone wrong since Beer, including what might have been had the world embraced cybernetics when it had the chance. The Unaccountability Machine is a revelatory and resonant account of how modern life became predisposed to dysfunction.

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  HBR's 10 Must Reads on Managing...

  Renée Mauborgne, Daniel Goleman,...

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  Managing people is fraught with challenges—even if you're a seasoned manager. Here's how to handle them. 
   
   
   
  If you read (or listen to) nothing else on managing people, listen to these ten articles (featuring "Leadership That Gets Results," by Daniel Goleman). We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you maximize your employees' performance. 
   
   
   
  HBR's 10 Must Reads on Managing People will inspire you to: tailor your management styles to fit your people; motivate with more responsibility, not more money; support first-time managers; build trust by soliciting input; teach smart people how to learn from failure; build high-performing teams; and manage your boss. 
   
   
   
  This collection of bestselling articles includes: featured article "Leadership That Gets Results" by Daniel Goleman, "One More Time: How Do You Motivate Employees?," "The Set-Up-to-Fail Syndrome," "Saving Your Rookie Managers from Themselves," "What Great Managers Do," "Fair Process: Managing in the Knowledge Economy," "Teaching Smart People How to Learn," "How (Un)ethical Are You?," "The Discipline of Teams," and "Managing Your Boss."

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  LeadersRus - Leading Me Leading...

  Andy Robinson

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  In his powerful new self-narrated audiobook, LeadersRus, Andy Robinson provides a unique insight and fresh vision on new approaches to personal leadership. He explains how we all have leadership gifts, skills and experiences that we can access, develop and share every day to live better more purposeful lives. 
  From leadership at home to the workplace and in our personal lives, LeadersRus will equip you with simple yet powerful ways of uncovering our existing leadership skills and experiences, coupled with challenges and opportunities to develop these further and achieve a level of mastery. 
  In LeadersRus, Andy explains the three main areas of leadership we all engage in everyday and how we can cross-pollinate these for maximum effect. 
  Leading Me: - The topic of personal leadership has never been so clear and well explained, leading to new levels of awareness and personal growth. 
  Leading You: - Andy investigates the dynamic of 'one-to-one leadership' or influence in all our personal relationships. 
  Leading Us: - The classic area of group leadership is given a new twist with the idea of 'leadership moments' and 'leading into' a group. 
  The audiobook is cutting edge, fresh and disruptive thinking that is sure to catch on.

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