D'autres livres qui pourraient vous intéresser

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  Outmarket the Competition -...

  Nick Doyle

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  The ultimate marketing strategy to help SMB companies break sales plateaus and beat the competition.
  
  Sooner or later, every SMB (small and medium-sized business) hits a sales plateau or runs into significant competition. Even after tapping into all the mainstream channels and executing the best practices, these SMBs can’t increase sales—their channels and budgets are maxed out. To meet today’s challenges, SMB chief executives and senior marketers need to recalculate their budgets, rethink their strategies, and revolutionize their internal systems. 
       In his book, marketing expert Nick Doyle offers what he calls the "Five-Tactic Marketing Framework,” which unifies brand marketing, performance marketing, integrated campaigns, AI technologies, and lifetime value analytics. Doyle demonstrates that these tools are effective when deployed in isolation but really excel when deployed simultaneously. 
       You will learn to
  • recalculate marketing budgets to reflect the realities of customer lifetime value;
  • select channels and maximize efficiencies for integrated performance marketing campaigns;
  • deploy AI and machine learning tools to enhance efficiency, performance, and insights;
  • beat the competition and grow market share! 
       If deployed well, with the right strategy, these tactics can mark a watershed moment in the growth of an SMB company—one of expanded reach, optimized spending, and maximized profits.

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  The New Rules of Green Marketing...

  Anonyme

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  Green business and marketing pioneer Jacquelyn Ottman helps organizations achieve competitive advantage by going "beyond green"--promoting their products and services to mainstream audiences by underscoring such primary benefits as health, superior performance, good taste, cost effectiveness or convenience.

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  Before the Bag - NIL Strategy...

  Cedric Powell

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  There comes a moment—an edge-of-your-seat, no-turning-back kind 
  of moment—when a young athlete realizes the jersey isn’t just stitched with 
  a school name or a number... it’s stitched with value. It’s your identity. Your 
  image. Your story. And in 2025, for the first time in history, that story can be 
  monetized, magnified, and multiplied—before you ever play a down in 
  college.

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  Educating for a Sustainable...

  Brian Gibson

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  What if education could heal the planet, restore equity, and reimagine what it means to be human? 
  In Educating for a Sustainable Future, Brian Gibson invites readers to embark on a bold intellectual and moral journey—one that redefines learning in the age of climate crisis, social inequality, and economic uncertainty. With clarity, compassion, and vision, Gibson challenges the limitations of capitalist models that have shaped our schools, societies, and sense of purpose. 
  Drawing on critical pedagogy, ecological philosophy, and contemporary ethics, this book examines how education can become a transformative force, cultivating empathy, creativity, and sustainability in every learner. It proposes a radical rethinking of how we teach, what we value, and why we learn. 
  Through thought-provoking analysis and inspiring real-world examples, Gibson shows that true education is not about competing for success, but about co-creating a just, sustainable, and flourishing world. 
  Inside you’ll discover:How current education systems perpetuate inequality and ecological harmWhat a post-capitalist framework for learning might look likeWays to cultivate ethical, democratic, and environmentally conscious classroomsStrategies for aligning education with the values of justice, care, and sustainability 
  Educating for a Sustainable Future is a powerful call to educators, policymakers, and global citizens who believe that a better world begins in the classroom—and that learning itself must evolve if humanity is to thrive. 
   

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  What is Finance? - Exploring the...

  Gayatri kumari

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  Finance is the application of economic principles to decision-making that involves the allocation of money under conditions of uncertainty. Investors allocate their funds among financial assets in order to accomplish their objectives, and businesses raise funds by issuing claims against themselves and use the proceeds raised to invest in the company to increase profits. Governments raise funds to provide services for taxpayers and to build various infrastructure projects. Finance provides the framework for making decisions as to how those funds should be obtained and then invested. It is the financial system that provides the platform by which funds are transferred from those entities that have funds to invest to those entities that need funds to invest.

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  Building a Life That Inspires -...

  Victoria David

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  Building a Life That Inspires: The Success Catalyst is a powerful guide for anyone determined to turn their potential into purpose and their dreams into tangible success. This book invites you to go beyond external achievements and cultivate an inner foundation of integrity, passion, and inspiration that fuels lasting fulfillment. 
  Through transformative insights, real-life examples, and actionable principles, you’ll learn how to awaken your inner drive, lead with authenticity, and create a ripple effect that uplifts others. Rather than chasing success, you’ll become the kind of person who naturally attracts it — someone whose life story motivates, empowers, and inspires everyone around them. 
  If you’re ready to become the catalyst for your own success — and to build a life that radiates meaning, confidence, and purpose — this book will guide you step by step toward your most inspired self.

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