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  White Pine - The Natural and...

  John Pastor

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  America was built on white pine. From the 1600s through the Civil War and beyond, it was used to build the nation's ships and houses, barns, and bridges. Yet this popularity came at a cost: by the end of the nineteenth century, clear cutting had decimated much of America's white pine forests. In White Pine, ecologist and writer John Pastor takes listeners on walk through history, connecting the white pine forests that remain today to a legacy of destruction and renewal. 
   
   
   
  Since the clear-cutting era, naturalists, foresters, and scientists have taken up the quest to restore the great white pine forests. White Pine follows this centuries-long endeavor, illuminating how the efforts shaped Americans' understanding of key scientific ideas, from forest succession to the importance of fire. Pastor shows us why restoring the vitality of these forests has not been simple: a host of other creatures depend on white pine and white pine depends on them. In weaving together cultural and natural history, White Pine celebrates the way humans are connected to the forest—and to the larger natural world. 
   
   
   
  Today, white pine forests have begun to recover, but face the growing threat of climate change. White Pine shows us that hope for healthy forests lies in understanding the lessons of history, so that iconic species survives.

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  Cybernetics for Beginners -...

  May Sherry

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  Cybernetics for Beginners: Understanding the Science of Systems and Control is your gateway into the fascinating world of cybernetics, the interdisciplinary study that connects systems, control, communication, and feedback across both natural and technological domains. Whether you're curious about how living organisms maintain stability, how machines learn and adapt, or how societies function as complex systems, this book provides a comprehensive and accessible introduction to these concepts. 
  Starting with the foundational ideas of cybernetics, the book traces the historical development of the field, from the pioneering work of Norbert Wiener to its modern applications in robotics, artificial intelligence, and social systems. You'll explore key concepts like feedback loops, self-organization, and complex adaptive systems, gaining insight into how they apply to everything from biology and engineering to management and economics. 
  Designed for beginners, Cybernetics for Beginners offers clear explanations, practical examples, and real-world applications, making complex ideas easy to understand and relevant to our increasingly interconnected world. Whether you're a student, a professional, or simply a curious reader, this book will equip you with the knowledge to see the world through the lens of cybernetics—revealing the underlying systems that shape our lives, our technology, and our future. 
   

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  Eight Eyes

  Sally Cook

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  Spiders sometimes create terror, admiration and fascination and in this account spiders are heroes and victims. They induce one arachnophobe to pull over in blind panic as one of their members crawls out from behind his car pedals while he is driving at speed along a country road. Another toys with a spider, bouncing it up and down on its web as if it were a yoyo. Spiders create strong reactions in many of us. This story takes us nto their web of life.

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  Where Did the Universe Come...

  Geraint F. Lewis, Chris Ferrie

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  In this thought-provoking exploration, physicists Chris Ferrie and Geraint F. Lewis delve into the fundamental questions that have puzzled humanity for centuries. With clarity and precision, Ferrie and Lewis navigate the realms of quantum physics, relativity, and cosmology, providing accessible explanations that engage both novices and enthusiasts. 
   
  Featuring a harmonious blend of scientific rigor and captivating storytelling, Where Did the Universe Come From? bridges the gap between complex concepts and everyday understanding. 
   
  Listeners will: explore the origin of the universe and the fundamental forces that govern it; dive into the mind-boggling realm of quantum mechanics; uncover the mysteries of black holes, dark matter, and the enigmatic nature of the cosmos; and enjoy an engaging narrative that seamlessly integrates complex scientific concepts with accessible explanations. 
   
  Whether you're an astrophysics enthusiast, a science student, or simply someone with a profound interest in the wonders of the universe, this comprehensive guide offers a rich tapestry of knowledge about the captivating wonders that surround us all.

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  The Postgenomic Condition -...

  Jenny Reardon

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  Now that we have sequenced the human genome, what does it mean? In The Postgenomic Condition, Jenny Reardon critically examines the decade after the Human Genome Project, and the fundamental questions about meaning, value and justice this landmark achievement left in its wake. Drawing on more than a decade of research—in molecular biology labs, commercial startups, governmental agencies, and civic spaces—Reardon demonstrates how the extensive efforts to transform genomics from high tech informatics practiced by a few to meaningful knowledge beneficial to all exposed the limits of long-cherished liberal modes of knowing and governing life. Those in the American South challenged the value of being included in genomics when no hospital served their community.  Ethicists and lawyers charged with overseeing Scottish DNA and data questioned how to develop a system of ownership for these resources when their capacity to create things of value—new personalized treatments—remained largely unrealized. Molecular biologists who pioneered genomics asked whether their practices of thinking could survive the deluge of data produced by the growing power of sequencing machines. While the media is filled with grand visions of precision medicine, The Postgenomic Condition shares these actual challenges of the scientists, entrepreneurs, policy makers, bioethicists, lawyers, and patient advocates who sought to leverage liberal democratic practices to render genomic data a new source of meaning and value for interpreting and caring for life. It brings into rich empirical focus the resulting hard on-the-ground questions about how to know and live on a depleted but data-rich, interconnected yet fractured planet, where technoscience garners significant resources, but deeper questions of knowledge and justice urgently demand attention.

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  Video Marketing Lead

  Stephen G. Regent

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  Video Marketing Lead: Essential Guide for Beginners on Video Marketing and Social Media, Discover the Secrets to Using Videos to Reach Massive AudienceVideo content has been proven to be the most effective of the majority of other forms of online content. When watching a video, customers are more likely to remember the video than they are to remember written content or an image, for example. Because of this, marketing videos tend to have a much bigger impact on potential new customers as opposed to a marketing banner, for example.Video can be an extremely powerful medium when it comes to connecting with and communicating with your audience. Many businesses have found that the use of video allows them to better present their brand ‘voice’ and image in a way that customers will be able to relate to personally.One of the most popular types of video content is marketing content, where you will come up with a short movie that convinces customers to express interest in your brand. Some marketing videos may focus on the brand as a whole, whilst others may focus on a particular product or service. You may use actors, animations, or something else in order to put together a marketing video.Every business which has an online presence should use video content in some form or another. With video now being more and more accessible, even the smallest of businesses with the tightest of budgets can afford to use video content to some extent, even if it is just Snapchat stories or Facebook Live videos.If you’re not yet using video content for your marketing strategy, you should definitely change things starting now because even the smallest of businesses are benefiting from it now. To learn more, scroll up and click “add to cart” now.

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