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  The Steadfast Leader - Control...

  Randy Brazie, Geoffrey VanderPal

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  Discover how integrating rational thought and "gut feelings" together will make you a calmer, more powerful leaderBusiness leaders today face unprecedented challenges—and it's not uncommon to feel overwhelmed by the sheer number and complexity of nonstop decision making. To further complicate matters, you may believe that some decisions require rational (brain) decision making, while others call for you to "go with your gut." In The Steadfast Leader, you'll discover that integrating the two—brain and gut—will help you become the calm, steadfast and powerful leader you want to be.With their combined expertise in both business and medicine, Dr. Geoffrey VanderPal and Dr. Randy Brazie frame the latest scientific understanding of the human nervous system, drawing on Polyvagal Theory to show how the brain and the gut (connected by the vagus nerve) make decisions together. Helping to put an end to the tension caused by "either-or," they show how using "both-and" works better in every situation. Packed with eye-opening research, case studies, and relatable examples from the business world, The Steadfast Leader provides practical, cutting-edge neuroscientific concepts to help you stay focused and make better decisions—for yourself, your team, and your organization.

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  Expert Copywriting Bundle: 2 in...

  Keila Porter, Jenifer Hedress

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  Expert Copywriting Bundle: 2 in 1 Bundle, The Copywriter and Copywriting SecretsMore and more companies are realizing the value of good copywriting and its benefits for their business. Communicating with customers is an important part of any marketing strategy and this is where effective copywriting comes into play. Copywriting is writing the text for the purpose of advertising or marketing products and services. Research shows that content marketing costs 62% less than traditional marketing strategies while still generating three times more leads. And great copywriting increases not only the quantity but the quality of leads as well.If you have a flair for writing, you can definitely earn a good income as a copywriter. You can even build a business around it. Businesses are hiring copywriters nowadays not just for their grammar skills but because copywriters can write copies that could showcase their brand well and can leave a lasting impact on their customers that would make them come back for more.  This bundle will teach you all the essential information on the art of copywriting. You will learn what goes on behind the entire process of copywriting. You will learn the skills of how to write compelling and inviting copies that will entice your readers to buy. You will discover different copywriting techniques and styles that you can use for different copywriting projects you might encounter.This two-in-one bundle includes the following audiobooks:1. The Copywriter: The Ultimate Guide to Copywriting Success, Learn the Tips and Proven Techniques on How to Master the Art of Copywriting2. Copywriting Secrets: The Essential Guide for Successful Copywriting, Get a Step-by-Step Guide on How To Be More Influential at CopywritingGet your copy of Advertising Hacks 2 in 1 Bundle today!

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  The Subscription Boom - Why an...

  Adam Levinter

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  In this clear and informed guide to the business model that’s set to dominate twenty-first-century commerce, Adam Levinter makes a compelling case that the phenomenal success of companies like Amazon, Netflix, Spotify, and Salesforce wouldn’t be possible without the foundation they all have in common: subscription. A surge of subscription boxes in 2012 earned buzz for offering everything from razors to meal kits to underwear; since then the model has proven to be adaptable, profitable, and resilient, even as many traditional retailers struggle to stay relevant in the digital economy. Levinter takes a close look at the leaders of the subscription economy to pinpoint the essential elements of the model, and prove that while the basic concept may be as old as magazines, the ubiquity of the internet is enabling a new way for businesses to scale and succeed. The Subscription Boom shows that the appeal to both customers and businesses makes subscription a smart play for virtually any business.

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  Making Your Own Luck - From a...

  Fred Glass, Mark Cuban

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  In Making Your Own Luck, former Indiana University athletic director Fred Glass recounts how even a self-described "knucklehead" learned to be prepared to recognize and seize opportunities and thus make his own luck through life.Growing up in a skid row bar, having an alcoholic father, struggling with anxiety and self-doubt, and making his share of stupid mistakes, Glass had much to contend with in early life. However, supported by socially enlightened parents, a Jesuit education, and his soulmate, Barbara, his odyssey has led him to serve a mayor, a governor, a senator, and even a president.With great humor and insightful reflection, Glass details how he helped keep the Colts in Indianapolis—he spearheaded a massive convention center expansion and the building of Lucas Oil Stadium and even helped to attract the Super Bowl to his hometown. In the latest stage of his journey, Glass led the rebuilding of the athletic program of his beloved alma mater, Indiana University.Featuring a foreword from IU alumnus and owner of the Dallas Mavericks, Mark Cuban, Making Your Own Luck is a must-listen not only for Indiana sports fans, but for anyone that recognizes the importance of preparation, opportunity and action in creating your own success.

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  The Mindful Leader - 7 Practices...

  Michael Bunting

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  Integrating proven mindfulness practices and world-class leadership theory, The Mindful Leader is the essential guide for self-aware leadership. The book provides a practically grounded template for leaders to develop unprecedented levels of self-awareness, wellbeing, and effectiveness.● Improve your leadership skills via context-specific mindfulness practices● Learn mindfulness from a practical perspective, with real workplace skills● Discover how leaders from around the world practice mindful leadership every day● Understand the neuroscience link between mindfulness and great leadership● Learn practices that deliver a deeper sense of integrity, authenticity, fulfillment, and bottom-line results improvementMindfulness provides practical tools for self-awareness, mental wellbeing, stress reduction, and more. When practiced through a leadership lens, it becomes much more than just another leadership guide. Mindfulness transforms leadership as a whole, delivering real, lasting change that transcends typical leadership training. For a clear, concise framework of mindfulness at work, The Mindful Leader is the ideal guide for those serious about effective, sustainable leadership.

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  Get Hired Now! - How to...

  Ian Siegel

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  Accelerate your job search, stand out, and land your next great opportunityIn Get Hired Now!, ZipRecruiter founder and CEO Ian Siegel tells you exactly how to find a new job fast. With an insider's view of how over a million employers really make hires, Ian pulls insights from the data to give you step-by-step instructions for writing a resume that works, finding the right jobs to apply to, acing a job interview, and negotiating a job offer.● Debunk the conventional wisdom● Break the unconscious habits that are sabotaging your success● Get hired in record timeRelevant for every stage of your career and for every industry, Get Hired Now! is a one-stop resource for job seekers looking to level up, stand out, and land the job.

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