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Synopsis

Are you interested in marketing management, but need a summary of the basics to properly understand it and evaluate opportunities for yourself? Then this guide is just what you need: Intelligent marketing management is an important tool for brand building and sustainable customer loyalty.Here you will get an introduction to marketing management and its most important basics: What does the term actually mean these days and what goals does it pursue?Surely you have heard of the well-known marketing mix, but what exactly is behind it? How does the existing market look like, how are demarcations made and how do you develop a suitable marketing strategy on the basis of this information in order to be able to bind customers in the long term?You will find easy-to-understand answers to all these questions in this book, which will help you to get a general overview of the basics.In addition, you will receive important practical tips as well as a 10-step action plan for building your own marketing plan.

Durée: environ une heure (01:24:10)
Date de publication: 18/12/2023; Unabridged; Copyright Year: 2023. Copyright Statment: —

• Business et Économie