D'autres livres qui pourraient vous intéresser

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  Seven Figure Firm - How to Build...

  Erin Botsford

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  Turn Your Financial Services Practice Into a Growing Business
  
  New Systems. In Seven Figure Firm, author Erin Botsford gives you a proven, straightforward, and effective method for building a business that grows itself. She teaches you how to rethink how you go about establishing a business.
  
  Proven Strategies. Botsford, an experienced financial advisor and business owner, will show you how to—
  •Develop Effective Prospecting and Marketing Methods
  •Create Your Brand
  •Recruit and Build a Team
  •Use Systems and Processes to Create Raving Fans
  •Win Over Clients with Psychology and Personal Discipline
  
  Better Mindset. By learning from Botsford’s experience and following her in-depth process, you will have a solid path to a successful seven-figure firm.

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  Trusted - The Proven Path to...

  Natalie Doyle Oldfield

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  Trusted: The Proven Path to Customer Loyalty and Business Growth reveals how top companies harness trust to secure their market dominance and drive substantial growth. 
  Expert Natalie Doyle Oldfield, a leading authority on trust in business, provides a proven framework for turning customer trust into a powerful revenue engine. 
  Drawing from research and real-world success stories, Oldfield outlines actionable strategies to enhance your organization's "Trust Equity™" and convert it into increased sales and stronger client relationships. 
  In this book, you will:Learn evidence-based strategies to transform trust into tangible revenue growthDiscover how to measure and boost your organization's Trust Equity™Identify and mitigate critical trust risks that may be costing you clientsBuild a team that embodies confidence and competence to inspire customer trust 
  Trusted delivers practical tools, checklists, and principles to turn trust into your most significant business asset. Don't let trust be a mere concept use it to drive customer loyalty, attract top talent, and achieve unparalleled success.  
  "Through engaging stories and relevant business examples in her book Trusted, Natalie provides a valuable playbook to earn and keep the trust of customers and those with whom you work. This wonderful book is deeply insightful and immensely practical.”-Stephen M. R. Covey, The New York Times bestselling author of The Speed of Trust and Trust & Inspire 
  "In a world where trust is paramount, Natalie Doyle Oldfield's book, Trusted offers profound insights and practical steps to earn of customer trust. Trusted is a must-read for anyone looking to build customer trust and increase market share." - Scott McCain, Chairman, McCain Foods Ltd

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  Marketing study cases for People...

  Marcelo Gameiro

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  This book is made for people who love to learn from stories. Each chapter is a small study case of about 2000 words that will tell the story of a company or a person who did thrive in the world of business and marketing to make his mark in the world. Those stories may inspire you and will give you insights into business and marketing concepts that you may learn in business or marketing courses. 
  Also to learn in such a way, by reading stories like this, is very entertaining and pleasurable, you may even read this book just for entertaining purposes and by the end of the book, you did learn a lot of concepts without even noticing it, while enhancing your knowledge about famous brands, companies, and people. 
  If you were learning the English language, a good exercise is to read in English every day and test your reading comprehension. Every chapter is designed to be a small chunk of information that can be digested very easily while learning concepts and words that can be tested by the questionary at the end of every chapter (with the answer by the end of the book). 
  If you were teaching marking this can be a very good source of cases that can be discussed in class with your students, fostering learning and interesting conversations about the topic at hand 
  Some people just like good reading to pass their time, and this book can be it, and because some of the cases are the story of a life time of person or company, some folks will like to read or listen many times over (disponible in Audible too). 
  ● 14 study cases 
  ● 10 questions with answers by the end of every chapter 
  ● Excellent for building up vocabulary 
  ● Good for training in information retention for students 
  ● Very entertaining and pleasurable to read

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  Digital Impact - The Human...

  Steve Lucas

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  In Digital Impact: The Human Element of AI-Driven Transformation, Steve Lucas, a three-time CEO, discusses how organizations can integrate and automate systems to create incredible outcomes that benefit people. Lucas explains how this becomes possible when businesses solve the ubiquitous problems of digital fragmentation and data complexity, which have become even more pressing with the rise of artificial intelligence. 
   
   
   
  Using real-world customer stories as examples and writing in nontechnical language, this book shows how organizations are succeeding in missions like providing aid after natural disasters, growing food more sustainably, and ensuring students have access to everything they need on college campuses―all powered by connected technology. Inspiring stories explored in this book include how a chocolate company is working to end child labor in the cocoa-growing process in West Africa; how a well-known charitable organization provides aid and services for people in need; and how a credit union helps members make better financial decisions for their families. 
   
   
   
  For business leaders across industries, Digital Impact serves as an essential blueprint to unleash an organization's full potential for doing good by digitally transforming its technology architectures through integration and automation.

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  Love Your Job - The New Rules...

  Kerry E. Hannon

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  Whether youre re-careering, reinventing, re-firing,  repacking, or just looking to get your groove back, loving your job  is vitally important at any stage of your career. But finding  happiness and fulfillment in the workplace doesnt always  mean a big swerve from the past, or starting from scratch.  Readers will learn:    Ways to exam their own jobs, their own work rituals, and their  attitudes toward their work  New habits or routines they can craft to bring more love into  their workday  Inner changes they can create to rekindle their hope,  eagerness, and resilience  How to celebrate even small successes  How to identify what makes them feel good about work and how to  recognize the negative thoughts that creep up in their loop of  self-defeating self-talk    Love Your Job offers readers all the tips they need to  thrive in their current work or prepare for their next one. Readers  will build new outlooks toward their existing work and craft a more  entrepreneurial attitude, which can play forward into an enriched  position at their current employer or a new career entirely at any  age.

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  Get Your Startup Story Straight...

  David Reimer

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  THE HOW-TO GUIDE FOR INNOVATORSTO IMPROVE THEIR IDEAS ANDSUCCESSFULLY LAUNCH THEMTHROUGH THE POWER OF NARRATIVEIn a world that’s been turned upside down by a pandemic, social upheavals, environmental disasters, and economic disruptions, the need for reinvention is paramount. While many entrepreneurs and innovators have brilliant ideas, they desperately need the skills to successfully articulate their vision to investors, prospective customers, employees, and stakeholders. In this informative and empowering book, David Riemer breaks down the storytelling clutter so you can gain the attention you need to be successful.Storytelling is foundational. If you have a groundbreaking invention in mind or have a plan to solve worldwide problems, Get Your Startup Story Straight is the tool you need to create better customer-focused solutions, motivate more backers to your project, and ultimately dominate in the market. Broken down into three acts, this book will allow you to discover the building blocks of your narrative, the storytelling techniques to convey your ideas clearly, and the archetypes for inspiration.The author’s own words tell it all: “Innovators areubiquitous nowadays, and for this community, storytelling is essential.” If you are a creator struggling to get others on board, this is the handbook to refine your story to guide your product strategy, shape your company, and ultimately improve lives.

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