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Summary

UnSelling will look at the ever-changing relationship  between businesses and customers, employers and employees, brands  and the market. A fierce consumer advocate, Scott Stratten brings  his voice, experience, and understanding of the current media  landscape to the conversation.  How can we change the way we  sell, and shape the way we are sold to, for the better?  Key concepts will include:    Taking the pulse of your customers, company, and industry  We trust strangers more than brands  Dont market ahead of the customer curve  Two options  your problem, or not your problem  Outrage Outreach one thing

Duration: about 7 hours (06:31:29)
Publishing date: 2022-01-27; Unabridged; Copyright Year: 2022. Copyright Statment: —

• Business & Economics