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  Turn Ideas Into Products -...

  Steve Johnson, Rich Mironov

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  We’ve all heard stories of amazing product successes: the brilliant college kid who started a business in his dorm room; the team who built a business from the back of a napkin with just a few friends and sold it for millions. 
  Yet for every amazing success story, there are thousands of stories of products that went nowhere. 
    
  Most of us aren't looking at billion-dollar valuations; we’re not looking for an exit. Instead we have a few ideas — some innovative, some not — and we’re trying to determine which to pursue. Likely, you’re working for a company today and you need a step-by-step approach to turn ideas, regardless of their source, into businesses. 
    
  In Turn Ideas into Products, author Steve Johnson introduces a nimble idea-to-market process with strong emphasis on personal experience with customers. From business planning to product launch, this approach for managing products empowers your product team to work smarter and collaborate better with colleagues and customers.

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  We're Overdosed

  Barry I. Gold

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  We're Overdosed looks at the history of opium and the drug's spread throughout the world. It traces the origin of morphine from opium, the subsequent synthesis of opioids, and the birth of the global pharmaceutical industry. From Barry I. Gold's point of view as a scientist, he offers thoughts about gaining control of prescription opioids through Federal legislation. With the tragic epidemic of deaths from overdose, chiefly from illicit sources, he shares how the U.S. could lead in eradicating world trade of illicit drugs. The story also looks forward and asks how new treatments offer hope in treating addiction.

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  Cougars on the Cliff - One Man's...

  Maurice Hornocker, David Johnson

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  Maurice Hornocker is recognized worldwide as the first scientist to unravel the secrets of America's most enigmatic predator—the mountain lion. A story of redemption, this book is a memoir about the never-before-told adventures, challenges, and controversies surrounding Hornocker's groundbreaking study of cougars in the remote reaches of the Idaho Primitive Area. 
   
   
   
  North America's biggest cat was once killed for bounty dollars, slaughtered with impunity and driven toward extinction. But today's cat of intrigue, despite our lingering fears and misconceptions, has returned to much of its native range in the western United States and gained respect as a predator integral and necessary to wild ecosystems. This turnaround was triggered by one man: Maurice Hornocker. Cougars on the Cliff recounts the early years of his research when he tracked lions following a dog's nose and footprints in the snow—before telemetry was available. Hornocker was first to learn that mountain lions living in stable populations limit their own numbers through territoriality and a concept he called "mutual avoidance." This insight flew in the face of long-held beliefs that cougars were prolific and wanton killers that needed to be controlled as vermin. Thanks to Hornocker's work, today cougars can be found throughout the West and have even started to reclaim their place in New England.

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  The Book of the Moon - A Guide...

  Maggie Aderin-Pocock

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  Have you ever wondered if there are seasons on the moon or if space tourism will ever become commonplace? So has Dr. Maggie Aderin-Pocock. In fact, she earned her nickname “Lunatic” because of her deep fascination for all things lunar. In her lucidly written, comprehensive guide to the moon, Aderin-Pocock takes listeners on a journey to our closest celestial neighbor, exploring folklore, facts, and future plans. 
    
  She begins with the basics, unpacking everything from the moon’s topography and composition to its formation and orbit around the Earth. She travels back in time to track humanity’s relationship with the moon—beliefs held by ancient civilizations, the technology that allowed for the first moon landing, a brief history of moongazing, and how the moon has influenced culture throughout the years—and then to the future, analyzing the pros and cons of continued space travel and exploration. The Book of the Moon will be published for the 50th anniversary of the moon landing. 
    
  Includes an interview with the author.

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  Workbook: The Body Code -...

  Liam Daniels

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  Note: This audiobook is included (for free) inside its respective print and e-book versions. 
  Are you looking to regain your life's vitality physically, emotionally, and mentally to create a harmonious balance in your life? 
  Have you tried to find healing through contemporary methods, but nothing seems to be working the way you expect it to? 
  Or do you simply want to be the healthiest and happiest possible version of yourself? 
  If your answer to any of these is “yes,” good news is just a click away.  
  In his original book, Bradley Nelson explains the Body Code in great detail, guiding you step by step on how you should go about bringing healing, not only to yourself but to others as well. Whether it is physical or emotional pain, it all comes down to six categories of imbalance and how you can go about identifying them. 
  In this workbook, you’ll find detailed summaries of all of Nelson’s chapters, conveniently divided into subsections, as well as additional tips, supplementary information, interactive exercises, and questions that will bridge the gap between his method and your own life. 
  In Workbook: The Body Code, you’ll:Get a deeper understanding of how your body works and how something as simple as a trapped emotion can affect various aspects of your life.Discover why modern Western medicine isn’t ideal for treating many medical conditions.Learn how you can practice the Body Code to identify and correct these imbalances.Interactively apply Dr. Nelson's teachings through activities and exercises featured in this workbook. 
  …and much more! 
  Disclaimer: This is an unofficial, third-party, plagiarism-free workbook for Dr. Bradley Nelson's book The Body Code. Please note that it is NOT the original book.

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  Superhuman: The Future of Drugs...

  Michael Bess

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  The next wave of technological change will shape not just our gizmos and gadgets, but our own bodies and minds. Join award-winning historian Michael Bess to learn what to expect from the “Superhuman Revolution.”In the near future, developments in bioenhancement technologies will not only alter how we make a living, communicate, and interact with each other, but will offer direct and precise control over our own physical and mental states. People will be able to sculpt their own selfhood over time, reshaping their bodies, augmenting their cognition, micro-managing their emotions and moods, and reconfiguring their character and personality. In this captivating audio series from Michael Bess, author of Our Grandchildren, Redesigned: Life in the Bioengineered Society of the Near Future, you’ll explore the promise and peril of tinkering with human bodies and identities. In these 28 illuminating lectures, you’ll examine the challenges posed to human civilization by developments in pharmaceuticals, bioelectronics, and genetics. Using an interdisciplinary approach, you’ll tackle a series of provocative questions, including:To what extent can human personhood be modified before it begins to break down? What would be the likely social and cultural consequences if practices of human redesign were to be widely adopted?How much can we control the direction in which science, medicine, and technology are taking our civilization?This course is part of the Learn25 collection.

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