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  Know What Matters - Lessons from...

  Ron Shaich

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  Ron Shaich is a business visionary who has been part of building three iconic restaurant brands: Au Bon Pain, Panera Bread, and now Cava. Along the way, he developed "fast casual," a $100 billion–plus segment of the industry. Now he reveals what he learned about entrepreneurship, running large enterprises, business transformation, and life itself. He illustrates these lessons with his experiences turning a small cookie store into 2,400 restaurants with $5 billion in revenue, delivering annual investor returns of 25% over two decades, and outperforming both Starbucks and Chipotle. How did Shaich succeed repeatedly in such a tough industry? By discovering today what will matter tomorrow and never hesitating to undertake sweeping transformations to get the job done. 
   
   
   
  Telling yourself the truth, knowing what really matters, and getting it done is the path to creating and sustaining a meaningful life, a market-leading business, and even a healthier society. Shaich's reflections are sometimes practical ("Make smart bets"), sometimes philosophical ("Conduct an annual pre-mortem"), often challenging ("You don't own the business, the business owns you"), and always incisive ("You take the money, I'll take control."). Know What Matters is a powerful guide to building transformative businesses while leading a life you respect and leaving a positive impact on the world.

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  Building Leaders the West Point...

  Joseph P. Franklin

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  Discover the ten principles that every aspiring leader should learn, straight from the nation’s most powerful leadership lab. 
  Major General Joseph P. Franklin (ret.) believes almost everything that he is as an adult can be traced back to his days at West Point, where he was not only a cadet but an instructor, football coach, and eventually Commandant of Cadets. U.S. Military Academy graduates are found at the highest levels in every walk of life: military, education, business, medicine, law, and government. However, you don't have to graduate from the U.S. Military Academy to embrace its ideals or to benefit from the wisdom that is taught there. 
  In Building Leaders the West Point Way, Franklin shares leadership principles including: Duty,Honor,Faith,Courage,Perseverance,And more 
    
  Building Leaders the West Point Way uses examples drawn from Major Franklin’s personal experience to illustrate key principles of leadership that are within grasp of everyone. This is simple and easy-to-understand resource will help anyone become a better leader.

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  Manipulation - How to Master the...

  Jeffrey Gomez

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  Influencing and persuading other people to do something you want them to do, whether that’s good for them or only good for you, is an art. Saying the right things, emanating the right attitude and charisma, and using subtle body language to make others like you or be more inclined to do something…this is what it all comes down to. You will learn some of the following things:Justified and unjustified reasoning behind manipulation and influencing techniquesNumerous roles people play when trying to encourage another to do or say somethingHow Neuro Linguistic Programming and hypnosis can be involved in influencing others and controlling yourselfHow to develop a better sense of what people want and what they are willing to do under the right pressureMethods to influence others more yourselfStudies that help you identify and counteract non-beneficial means other people use to manipulate you 
  Are you interested then? Then don’t wait and start listening, so you don’t have to stay ignorant of these common practices. Save yourself the time and learn from what worked for the author. Buy this audiobook now!

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  The Truth About the Music...

  Chris Greenwood

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  Before you start reaching out to labels, you have to get clear on what you want from a prospective deal. You also have to understand what partnering with a label can do for you - and what it can’t. That way, when you’re offered an opportunity you’ll be able to advance towards your dream from a truly informed place. If you’re offered a deal and what you want isn’t included - you’ll now know how to ask for it, or you’ll have the confidence to walk away. 
  As the artist Manafest, Chris Greenwood has sold hundreds of thousands of albums and millions of singles worldwide. With a career spanning over 20 years, he’s got the awards - and the scars - to prove it. 
  Starting out alone and then getting signed to a prominent US label, Chris learnt the hard way that a record deal isn’t always the dream you think it will be, and it’s not the only route to international fame and fortune. 
  Now proudly independent again, Chris is in a unique position to offer his perspective on both sides of the story. He understands the opportunities a great record deal can bring, and he knows how to forge an incredible and fulfilling career without one. 
  Expect insider insights, expert advice, lessons learnt, and practical suggestions you can use right away to accelerate your journey and demystify the world of record deals. 
  Some of the topics covered:The pros and cons of being signed...and the risks and rewards of going it aloneWhat record labels are looking for in an artistWhat you need to do to give yourself the best chance of being offered a dealHow to send your demo off - and get a responseUnderstanding the terms of a contractHow to negotiate the highest advance and best deal possibleWalking out if a deal you’re being offered is the right one for you

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  The Future of Urban Mobility -...

  Lyric Vale

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  The concept of smart cities has emerged as a transformative force in urban development, redefining the way people live, work, and move within urban spaces. At its core, a smart city integrates advanced technologies, such as the Internet of Things (IoT), artificial intelligence (AI), and big data, to enhance the efficiency and sustainability of urban infrastructure. By leveraging these technologies, cities can address the growing challenges of population density, resource management, and environmental sustainability. 
  One of the key components of smart cities is their ability to connect and optimize various urban systems. Transportation networks, for instance, are becoming more interconnected and intelligent. Sensors embedded in roads, traffic signals, and public transit vehicles gather real-time data that helps manage congestion, optimize routes, and improve safety. In cities like Singapore, smart traffic management systems have already reduced travel times and minimized emissions, showcasing the potential of technology-driven solutions. 
  Smart cities also prioritize sustainability by incorporating green initiatives and resource-efficient systems. Renewable energy sources, such as solar panels and wind turbines, are increasingly integrated into urban grids, reducing reliance on fossil fuels. Water management systems, equipped with IoT sensors, monitor usage and detect leaks to prevent waste. These efforts are particularly important as cities strive to achieve climate targets and reduce their ecological footprints.

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  Win the Game of Googleopoly -...

  Sean V. Bradley

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  Google is not only the number one search engine in the world, it is also the number one website in the world. Only five percent of site visitors search past the first page of Google, so if you're not in those top ten results, you are essentially invisible. Winning the Game of Googleopoly is the ultimate roadmap to Page One Domination. The POD strategy is what gets you on that super-critical first page of Google results by increasing your page views. You'll learn how to shape your online presence for Search Engine Optimization, effectively speaking Google's language to become one of the top results returned for relevant queries. This invaluable resource provides a plan that is universal to any business in any industry, and provides expert guidance on tailoring the strategy to best suit your organization. Coverage includes an explanation of the mechanics of a search, and how to tie your website, paid ads, online reputation, social media, content, images, and video into a winning SEO strategy that pushes you to the front of the line. 
   
   
   
  The Page One Domination strategy incorporates all the ways in which you can beef up your internet presence and online reputation. This book is a clear, straightforward guide that will knock down the silos of the internet and teach you exactly how to integrate all aspects of content creation into a synergistic, SEO strategy.

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