Weitere Bücher, die Sie mögen werden

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  Game Changer - The Untold Story...

  Davis Truman

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  "Game Changer: The Untold Story of Nike Air Jordan And Its Successful Marketing" is a captivating exploration of the rise of the Air Jordan brand and its profound impact on sports and popular culture. This book reveals the strategic marketing genius behind Nike's groundbreaking campaigns and the transformative partnership with basketball legend Michael Jordan. Through a compelling narrative, it showcases the challenges, triumphs, and evolution of the Air Jordan line, offering valuable insights into effective marketing and brand storytelling. A must-read for sports enthusiasts and marketing professionals, this book unveils the untold story behind one of our most influential marketing campaigns.

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  Mindmasters (Gary Tiedmann...

  Sandra Mantz

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  As algorithms become increasingly adept at accessing the human mind, they also become more and more powerful at controlling it, enticing us to buy a certain product or vote for a certain political candidate. Some of us say this technological trend is no big deal. Others consider it one of the greatest threats to humanity. But what if the truth is more nuanced and mind-bending than that? 
   
   
   
  In Mindmasters, Columbia Business School professor Sandra Matz reveals in fascinating detail how big data offers insights into the most intimate aspects of our psyches and how these insights empower an external influence over the choices we make. This can be creepy, manipulative, and downright harmful, with scandals like that of British consulting firm Cambridge Analytica being merely the tip of the iceberg. Yet big data also holds enormous potential to help us live healthier, happier lives—for example, by improving our mental health, encouraging better financial decisions, or enabling us to break out of our echo chambers. 
   
   
   
  With passion and clear-eyed precision, Matz shows us how to manage psychological targeting and redesign the data game.

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  Bonds Demystified: A Complete...

  Rachel Bennett

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  Bonds Demystified: A Complete Guide to Smart Investing is a must-read for anyone who wants to feel confident and clear about investing in bonds. This detailed guide simplifies bonds so that readers can fully grasp how they work, the different kinds that are out there, and how important they are to a balanced investment portfolio. 
  This book talks about all aspects of bond trading, from the basics of what bonds are to more advanced ways to make the most money and minimize risk. Readers will learn about important things like yield, maturity, credit scores, and market factors that affect the prices of bonds. The book also details how to make a diversified bond portfolio and ensure that assets are tax-efficient. 
  Bonds Demystified gives you the information and tools you need to protect your financial future, whether you are a beginner investor looking to build a strong financial foundation or an experienced investor looking to improve your bond investment strategy. This book is your best friend when you want to make smart choices about bonds and reach your long-term financial goals. It has clear explanations, useful insights, and expert advice.

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  Lean Six Sigma for Beginners - A...

  Jacob Richardson

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  "Lean Six Sigma for Beginners: A Comprehensive Guide to Excellence in Business" is your definitive introduction to the transformative world of Lean Six Sigma, a methodology renowned for driving operational excellence and quality improvement in organizations of all sizes. This comprehensive guide is designed for those new to Lean Six Sigma, offering clear, accessible insights into its principles, tools, and techniques. Whether you’re an aspiring professional, a business leader seeking to enhance efficiency, or someone looking to understand the basics of process improvement, this book provides the foundational knowledge needed to embark on your Lean Six Sigma journey. 
  The book starts by demystifying the core concepts of Lean and Six Sigma, explaining how they combine to create a powerful approach for reducing waste, improving quality, and delivering value to customers. It breaks down complex ideas into manageable sections, using real-world examples to illustrate how these methodologies can be applied across various industries. Readers will learn about the DMAIC (Define, Measure, Analyze, Improve, Control) framework, a systematic, data-driven approach to problem-solving that lies at the heart of Lean Six Sigma. Each phase is thoroughly explained, ensuring readers understand how to identify problems, analyze root causes, and implement sustainable solutions. 
  "Lean Six Sigma for Beginners" also emphasizes the importance of a continuous improvement culture, encouraging readers to foster an environment where quality and efficiency are prioritized. It offers guidance on overcoming common challenges, gaining buy-in from stakeholders, and sustaining improvements over the long term. With its clear, engaging style and practical orientation, this book is an invaluable resource for anyone looking to understand and implement Lean Six Sigma principles to achieve excellence in business.

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  Inside the Buyer's Brain -...

  Sterling Chase

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  Are high-value enterprise deals slipping away for reasons you can't explain? Do logical pitches hit invisible walls of buyer emotion, politics, and hidden fears? Standard B2B sales training ignores the crucial 90% – the human psychology driving decisions. You're left guessing, outplayed by sophisticated buyers, costing you commissions and momentum. 
  Inside the Buyer's Brain is your definitive playbook for this hidden game. Author Sterling Chase provides a science-backed blueprint revealing how fear, ambition, trust, status, and cognitive bias truly dictate outcomes. Learn to decode predictable buyer behaviors, navigate complex internal politics, and build the unshakeable trust needed to consistently close bigger deals. 
  This book teaches you to master the interplay of logic and emotion in buyers, identify the 5 core fears behind nearly every objection, and build deep rapport using proven psychological models. Understand key stakeholder personas to navigate committee dynamics effectively and turn gatekeepers into allies. 
  Imagine confidently reading the room, preempting resistance, and framing value irresistibly. Transform from a vendor pushing features into a trusted strategic advisor who speaks to unspoken needs. Discover powerful anchoring techniques to justify premium pricing, handle procurement negotiations skillfully, and close deals with advanced techniques like the Silent Close and Future-Pacing. 
  Stop guessing. Start understanding the minds you need to win. Master the human side of enterprise selling and unlock your true potential. Get Inside the Buyer's Brain today!

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  Mastering Productivity: -...

  D. S. Yvon

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  Mastering Productivity: Strategies from the World's Most Prolific Minds is a comprehensive guide designed to help you unlock your full potential by applying proven productivity principles that have stood the test of time. Drawing lessons from history's most influential figures, this book provides actionable strategies, practical tools, and timeless wisdom to maximize your output, overcome obstacles, and leave a lasting legacy. 
  In this book, you’ll learn how to enhance your productivity by following the examples set by remarkable individuals like Benjamin Franklin, Leonardo DaVinci, and William Shakespeare. Their ability to maintain high performance while balancing work, rest, and personal growth offers invaluable lessons on how to sustain long-term productivity. Through their stories, you’ll gain insights into how to prioritize effectively, delegate tasks, embrace failure, and cultivate resilience—traits that separate high achievers from the rest. 
  The book is organized around core productivity principles, providing readers with a framework to build their own systems for success. From setting clear priorities and managing your time to finding creative ways to overcome setbacks, each chapter dives into the habits and strategies that fueled remarkable achievements. The author highlights the importance of self-reflection and evaluation, ensuring that you remain on track, continually progress, and adjust strategies when necessary. Tools like time management techniques, delegation, and growth mindsets are explored in detail, offering practical advice that can be easily applied to your life.

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