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Synopsis

Some would argue that innovation is the exclusive province of  creative geniuses  people like Steve Jobs, Richard Branson  or Bill Gates. These are individuals for whom, it seems, innovation  has always come naturally. Its as if these people are  wired differently from the rest of us  somehow  they are able to intuitively spot opportunities that remain  invisible to mere mortals or ordinary companies. But what if we  could unpack the discovery process much more precisely by getting  inside the mind of the innovator? What if we could open up that  mysterious black box and take a good look at how it  works? What if we could find out how radical innovators come up  with their breakthrough ideas? Most importantly, what if we could  actually reverse-engineer this process?  The Four Lenses of Innovation describes a systematic  methodology for generating breakthrough ideas that can be used  across an entire organization to successfully create new growth  opportunities. There are four essential perspectives  four  perceptual lenses  that seem to dominate most  successful innovation stories and that often characterize the  entrepreneurs or companies behind them.  In case after case, we find that the innovators came to their  insights by:    CHALLENGING ORTHODOXIES  questioning deeply-held dogmas  inside companies and inside industries about what drives  success  HARNESSING TRENDS  spotting unnoticed patterns of trends  which could substantially change the rules of the game  LEVERAGING RESOURCES  thinking of a company as a  portfolio of skills and assets that can be recombined or stretched  into new opportunities  UNDERSTANDING NEEDS  learning to live inside the  customers skin, empathizing with unarticulated feelings and  identifying unmet needs

Date de publication: 14/05/2022; Unabridged; Copyright Year: 2022. Copyright Statment: —

• Business et Économie