Maison d'édition: Edmab Books
In this book, we will embark on a transformative journey that will take you from a curious learner to a highly sought-after practicing consultant. Whether you aspire to be a management consultant, a business consultant, or specialize in any field
Europe is stumbling from crisis to crisis. The financial and debt crises are endangering the European currency union; referenda in several EU countries show widespread Euroscepticism; the economy is only slowly regaining momentum; unemployment remains high in many Member States; and the refugee crisis has deepened political divisions. We need an answer to the question of how to rescue the Euro and keep Europe together. In this volume, renowned German researchers and leading practitioners provide pragmatic recommendations. Their plea for a democratically legitimized Euro Finance Minister, a new economic approach, a common Eurozone budget, and minimum social standards are the prerequisites for a fair, stable, and prosperous Europe.Voir livre
For those who choose to break out of the confines of all-inclusive tourist resorts, Culture Smart! Dominican Republic offers a tantalizing insight into this warm, vital, and intriguing people. It takes you on a journey from the unspoiled coastline to the agricultural interior, to the imposing mountains and to the hamlets where time appears to have stood still. It then catapults you into the twenty-first century, through poverty and opulence, to the hustle and bustle of the large cities and the lifestyles of the luxury coastal tourist resorts. It offers practical advice on what to expect and to how to behave in a Dominican home, or in social and work settings.Voir livre
A well-crafted story has the power to literally mold reality, win over hearts and change minds! But what makes up a great, expertly constructed story? What’s the difference between a good story and really f*cking great story? In this book, PR and media industry experts Steven Le Vine and Garrett McClure share their secret formula and winning playbooks from over two decades of proven success in earned, owned and paid media. This book reveals proven and effective PR & Media strategies, insider tips and growth hacks to tell a story that f*cking matters in order to cut through the noise of today’s fragmented media landscape and get seen and heard. Get an insider’s behind-the-scenes look into the world of PR, delivering proven methods and strategies along the way for entrepreneurs and experts (such as speakers, authors, coaches, solopreneurs) to take media outreach into their own hands, tell a f'n good story, make headlines, and succeed at growing their brands and businesses. Inside:The 3 pillars of the Stories That F*cking Matter™ model of epic storytellingHow business stars Steve Jobs, Richard Branson, Bruce Springsteen, Sheryl Sandberg and Tony Robbins used the STFM™ modelWhy you should not be afraid to show your vulnerability — find out how to do it the right wayHow to quickly grab your slice of the audience’s attention in today’s ‘attention economy”The insider tip of “Trendjacking” to capitalize on trending topics to increase the media exposureThe step-by-step process to turn reporters, producers and other journalists into your partners to get covered by the media and grow your businessAdvanced storytelling and media growth hacks to quickly earn the exposure, credibility and trust you need and deserve Learn to create a lasting impression through the tried-and-true technique of expert storytelling that gets media attention today.Voir livre
Love has been driven out of our workplaces. How do we get it back in? We're in the middle of an epidemic of stress and anxiety. Average life expectancy in the US is down. At work, less than sixteen percent of us are fully engaged. In many high-stress jobs such as distribution centers, emergency room nursing, and teaching, incidences of PTSD are higher than veterans returning from war zones. We are getting something terribly wrong. Our workplaces fail utterly to provide for or capitalize on one of our most basic human needs: our need for love. As Marcus Buckingham shows in this eye-opening, uplifting book, love is an energy, and it must flow. It demands expression—and that expression is "work." There's no learning without love, no innovation, no service, no sustainable growth. Love and work are inextricable. Buckingham first starkly highlights the contours of our loveless work lives and explains how we got here. Next, he relates how we all develop best in response to another human being. What does a great work relationship look like when the other person is cued to your loves? Finally, he shows how you can weave love back into the world of work, and how to make this a discipline for the rest of your life. Love + Work powerfully shows why love must come first at work, and how we can make this happen.Voir livre
Written by Neil Rackham, former president and founder of Huthwaite corporation, SPIN Selling is a must-listen for anyone involved in selling or managing a sales force. Unquestionably the best-documented account of sales success ever collected and the result of the Huthwaite corporation's massive twelve-year, $1-million dollar research into effective sales performance, this groundbreaking resource details the revolutionary SPIN (Situation, Problem, Implication, Need-payoff) strategy.In SPIN Selling, Rackham delivers the first book to specifically examine selling high-value product and services. By following the simple, practical, and easy-to-apply techniques of SPIN, listeners will be able to dramatically increase their sales volume from major accounts. Rackham answers key questions such as "What makes success in major sales" and "Why do techniques like closing work in small sales but fail in larger ones?"You will learn why traditional sales methods which were developed for small consumer sales, just won't work for large sales and why conventional selling methods are doomed to fail in major sales. Packed with real-world examples and informative case studies—and backed by hard research data—SPIN Selling is the million-dollar key to understanding and producing record-breaking high-end sales performance.Voir livre
Welcome to Fire Your Boss And Join The Internet Marketing Revolution! Most people would like to start a home business. They like the freedom of being able to work whenever they want to or wherever they want to. However, it is not easy to get there because many of them are stuck in a rut! They feel that they are controlled by their bosses. They feel that it would take too much time. Some of them even whine that they are too tired to do anything the moment they reach home! Whatever your excuses may be, you will most probably find the solution in this book (or at least, know what it takes to get started). The fact that you are able to pick up this book and read it shows your initiative and you should congratulate yourself for taking the first step!Voir livre
