Weitere Bücher, die Sie mögen werden

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  Digital Niche Marketing -...

  David Finstein

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  Digital niche marketing is a focused marketing strategy that targets a specific, often smaller segment of a broader audience. Unlike traditional, mass-market approaches that aim to reach as many people as possible, niche marketing hones in on groups with distinct interests, needs, or lifestyles. By tailoring campaigns to resonate with these unique groups, brands can foster stronger connections, drive higher engagement, and establish themselves as trusted experts within a particular domain. This approach helps brands stand out in an oversaturated digital environment, where audiences are increasingly selective about what content they engage with and trust. 
  A central feature of digital niche marketing is its emphasis on relevance. By developing content, messages, and offerings that directly speak to the values, preferences, and challenges of a particular group, businesses can achieve a higher level of personalization. For example, a skincare brand might focus exclusively on consumers with sensitive skin, designing its messaging and products to address the specific needs of that audience. This focus not only appeals to a select group but also builds credibility, as audiences perceive that the brand understands their needs on a deeper level. 
  Digital niche marketing thrives on digital channels that enable precise audience targeting. Social media platforms, search engines, and specialized forums or communities allow brands to interact directly with their niche audience. Tools like Google Ads, Facebook Audience Insights, and email marketing analytics offer data on audience behavior, allowing businesses to refine and adjust their campaigns in real time. These tools also make it feasible for smaller companies to compete with larger ones, as they can concentrate resources on a well-defined market segment rather than spreading efforts across a broad, often competitive field.

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  Paranoia: A Journey Into Extreme...

  Daniel Freeman

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  'A TRULY IMPORTANT BOOK’ JOHN HUMPHRYS 
  'FASCINATING… SHOCKING' SPECTATOR 
  What is paranoia? What makes us mistrustful? How can this be overcome? 
  Daniel Freeman, Professor of Psychology at Oxford, has spent thirty years at the vanguard of paranoia research and treatment. This remarkable and moving book tells the story of that journey. 
  For decades, conventional wisdom held that paranoia was only experienced by people with severe mental health problems and little could be done to rectify its disastrous effects. Paranoia gives us a front row seat as Freeman turns the traditional view on its head. 
  He develops life-changing treatments for clinical paranoia – often using state-of-the-art technology like virtual reality. He reveals that suspicion is rife in society, with paranoia widespread, conspiracy theories rampant and emotion all too often trumping evidence. He discovers the causes of mistrust, including the role of genes, trauma, lack of sleep, worry, low self-confidence, cannabis use and hearing voices, and delves into the murky world of Covid-19 conspiracy theories. Lighting up the narrative throughout are the rarely heard voices of people whose lives have been almost wrecked by paranoia – and then in many cases transformed by Freeman’s groundbreaking treatments. 
  This is also a practical book. Freeman shows how we can measure our own levels of mistrust. He explains how we can remedy things if those levels are higher than we’d like, because although mistrust can seem engrained, things can change for the better. Ultimately, it can be overcome. Compelling and compassionate, this is a gripping tale from the front line of suspicion – an impassioned plea for the urgent rebuilding of trust between us all. 
  Daniel Freeman's Paranoia is a compelling mix of autobiography, neuroscience, and social science. It offers a deep understanding of paranoia, its medical implications, and the anxieties and phobias it can cause, providing self-help strategies for patients. 
  For fans of Viktor E. Frankl (Embracing Hope), Irvin D. Yalom (Hour of the Heart), Benji Waterhouse (You Don't Have to Be Mad to Work Here), Zindel V. Segal (The Self In Emotional Distress), and James Clear (Atomic Habits). 
  HarperCollins 2024

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  Finding Genius: Understanding...

  Richard Jacobs

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  This book is for three kinds of audiences: 1) curious amateurs interested in science or overall wellness, 2) anyone who has been diagnosed with cancer or knows someone who has, and 3) medical, bioengineering, or other professionals who have a general knowledge of and curiosity about any or all aspects of cancer biology and treatment, but who are not experts in the field. 
  This book is the result of 70+ interviews of genius-level medical and science professionals, primarily in cancer biology, research, and medicine. They have all been asked the same set of questions, and have answered to the best of their ability and knowledge. 
  What you’re about to read is the answers to these questions, not from all the individuals, but from the most interesting 4 to 9 who answered each question. 
  At the start of my journey in science, I already had a B.S. in Chemical Engineering, but that was from 1998, certainly not 2016 when I started. Reading scientific papers was difficult at first – I understood about 10% of what I was reading. As I interviewed more scientists, researchers, clinicians and others, I started to pick up the vocabulary and thinking process needed to read scientific papers. 
  After a year of reading, my comprehension increased, and now stands at around 70%, typically. In the areas of physics or other sciences in which I’m not conversant, I understand about 30%. In advanced math, since it’s a language unto itself, especially at high levels, I am back to the 10% level. Apply yourself, and you’ll be surprised by what you can learn in a year’s time.

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  The Beaches of Scotland - A...

  Stacey McGowan Holloway

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  Scotland is renowned for its dramatic, fierce landscapes, but many people don't realise that some of the country's most exhilarating scenery rests on its coastline. The Beaches of Scotland by Stacey McGowan Holloway is a guide to over 150 hand-picked beaches around Scotland's coast, stretching from the mainland to the Outer Hebrides before sweeping north to Orkney and Shetland. These beaches offer something for everyone, from gentle sands which feel almost tropical to rugged coves which can only be accessed by kayak. 
  The selected beaches have not been chosen for purely aesthetic reasons: these locations offer some amazing opportunities for adventure. From surfing to snorkelling, kayaking, camping and cold-water swimming, this book travels from Kilmory Beach, with its views over the Paps of Jura, along single-track roads to Singing Sands on the Ardnamurchan peninsula. It takes you from Portabello on the edge of Edinburgh's bustling streets to Kervaig Beach in the far north-west, where the lucky visitor may spot seals or puffins. Experience Scotland at its wildest and most stunning at Achnahaird Bay, bask in the otherworldly sense that these remote beaches can inspire at Balnakeil, gaze in awe at the scenery you can't quite believe is real on Berneray's West Beach, or blow the cobwebs away as you wander along the sand of Dornoch in the far north-east. Whether you're after a thrilling day getting salt in your hair or a peaceful escape from responsibilities and worries, Scotland's coast has it all. 
  Featuring information on the facilities, access and activities that can be enjoyed at each beach, as well as custom mapping and stunning photography, The Beaches of Scotland is the perfect companion to your exploration of Scotland's stunning coastline.

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  Big Data for Business -...

  Craig Dames

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  Big Data has emerged as a cornerstone of modern business strategy, transforming how organizations operate, make decisions, and engage with customers. At its core, Big Data refers to extremely large and complex data sets that traditional data processing software cannot handle efficiently. It is not just the size of the data that matters, but also its variety, velocity, veracity, and value—commonly known as the five Vs of Big Data. These characteristics define the challenges and opportunities that Big Data presents for businesses. 
  The rise of digital technologies, from smartphones to sensors to cloud computing, has dramatically increased the volume of data generated daily. Businesses now have access to data from countless sources including social media platforms, customer transactions, website analytics, mobile apps, and IoT devices. This explosion of data offers unprecedented insight into customer behavior, market trends, and operational performance—if it is captured, managed, and analyzed effectively. 
  Understanding the significance of Big Data in business starts with its ability to enable data-driven decision making. Companies no longer need to rely solely on intuition or historical trends. Instead, they can use real-time analytics to predict outcomes, optimize strategies, and respond quickly to changes in the market. This shift toward data-centric thinking can improve efficiency, reduce costs, and create a competitive advantage.

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  Kinesiology - A Comprehensive...

  Kevin Thorley

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  Kinesiology is the scientific study of human movement and the mechanisms underlying physical activity. It encompasses various disciplines, including anatomy, biomechanics, physiology, and neuroscience, to explore how the body moves and functions. The importance of kinesiology lies in its application across multiple fields, including health, fitness, rehabilitation, and sports performance. By understanding the principles of movement, professionals in kinesiology can design effective exercise programs, enhance athletic performance, prevent injuries, and promote overall health and well-being. 
    
  In a world where sedentary lifestyles are increasingly common, the role of kinesiology becomes even more critical. It provides valuable insights into how physical activity affects health, highlighting the benefits of regular exercise in preventing chronic diseases such as obesity, diabetes, and cardiovascular conditions. Furthermore, kinesiology contributes to the development of rehabilitation strategies for individuals recovering from injuries or surgeries, helping them regain strength, mobility, and functionality.

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