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  The Guide to Going Viral - The...

  Brendan Kane

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  In a digital realm where there are 4.8 billion people on social media sending billions of messages out into the world every day, standing out requires more than just luck—it demands the strategic finesse akin to crafting a blockbuster film. 
  The Guide to Going Viral is like a director’s manual for social media. It provides a step-by-step approach to crafting content with the impact of a classic film. Brendan Kane leverages his expertise in social media, entrepreneurship, and the film industry to blend the art of filmmaking with strategies for viral content creation. This unique combination highlights his talent in transforming traditional storytelling into engaging online narratives, ensuring success in the digital realm. 
  Through Kane’s perspective, social media becomes a director’s stage, with each post unveiling a narrative arc designed to captivate and engage the audience—and striving for the digital equivalent of a standing ovation. He empowers you to assume the role of director, producer, actor, and screenwriter for your content, helping you master storytelling techniques that leave a lasting impact. 
  With twenty years of experience, Kane and his team at Hook Point have pioneered a process that has amassed tens of billions of views and hundreds of millions of followers for their clients. Now, Kane shares the most effective tools from his digital agency’s arsenal. This includes the Viral Content Model, Viral Formats, and the Communication Algorithm—consider these your elite digital content advisers. 
  Designed for visionary creatives, aspiring influencers, emerging entrepreneurs, and seasoned professionals alike, this guide is your blueprint for establishing a legacy on social media.

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  How to Write Non-Fiction: 7 Easy...

  Jaiden Pemton

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  Have you ever thought about writing non-fiction but have no idea where to get started with your idea? 
  Have you ever thought about becoming a content writer but needs some helpful pointers? 
  Have you ever tried to write a book, manual, or screenplay but got stuck before you could finish? 
    
  How to Write Non-Fiction is the guide you need! We will teach you how to write creative non-fiction in 7 easy steps. This guide is designed to provide you with all the tools you need in a concise, easy to understand format that will answer all your burning questions and get you on your way to successful non-fiction writing. 
    
  In order to have success in the creative non-fiction world, you must understand the message you want to convey, and then, you must find the right way to get that message across. 
    
  YOU’LL LEARN:How to define your genre by understanding the scope of your contentHow to understand the subgenre in your content and how to reflect that in your titleHow to write effective books by using seven simple, but powerful secretsHow to ensure that you captivate your audiences through compelling writingHow to use sources effectively when producing non-fiction contentHow to avoid needless criticism by using effective and credible sourcesHow to ensure that your content is consistent with the narrative you want to portrayHow to produce high-quality content on a consistent basis while keeping things freshAnd so much more!  
    
  Whether you're just starting out on the journey of creative non-fiction writing and need to develop a clearer understanding of the elements or have been at it for a while and are looking for fresh perspectives and tips for further develop your style, this guide is the companion you need. Let’s get started! 
   

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  The Graft - How a Pioneering...

  Edmund O. Lawler

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  The first human organ transplant in 1950 at a suburban hospital is the focus of The Graft: How a Pioneering Operation Sparked the Modern Age of Organ Transplants. The book examines the controversies the operation generated and the progress medicine has made in organ transplantation.

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  The Private Lives of Public...

  Jack Gedney

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  A book to help the ordinary birdwatcher appreciate the fascinating songs, stories, and science of common birds. 
   
   
   
  Jack Gedney's studies of birds provide resonant, affirming answers to the questions: Who is this bird? In what way is it beautiful? Why does it matter? Masterfully linking an abundance of poetic references with up-to-date biological science, Gedney shares his devotion to everyday Western birds in fifteen essays. Each essay illuminates the life of a single species and its relationship to humans, and how these species can help us understand birds in general. A dedicated birdwatcher and teacher, Gedney finds wonder not only in the speed and glistening beauty of the Anna's hummingbird, but also in her nest building. He acclaims the turkey vulture's and red-tailed hawk's roles in our ecosystem, and he venerates the inimitable California scrub jay's work planting acorns. Knowing that we hear birds much more often than we see them, Gedney offers his expert's ear to help us not only identify bird songs and calls but also understand what the birds are saying. The crowd at the suet feeder will never look quite the same again. Join Gedney in the enchanted world of these not-so-ordinary birds.

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  Hot Spot - A Doctor's Diary From...

  Dr. Alex Jahangir, Katie...

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  When Nashville identified its first case of coronavirus in March 2020, the city was between Public Health Department directors and as unprepared as the rest of the world for what was to come. Dr. Alex Jahangir, a trauma surgeon acting at that time as chair of the Metro Nashville Board of Health, unexpectedly found himself head of the city's COVID-19 Task Force and responsible for leading it through uncharted waters. 
   
   
   
  What followed was a year of unprecedented challenge and scrutiny. Jahangir, who immigrated to the United States from Iran at age six, grew up in Nashville. He thought he knew the city well. But the pandemic laid bare ethnic, racial, and cultural tensions that daily threatened to derail what should have been a collective effort to keep residents healthy and safe. 
   
   
   
  Hot Spot is Jahangir's narrative of the first year of COVID, derived from his op notes (the journal-like entries surgeons often keep following operations) and expanded to include his personal reflections and a glimpse into the inner sanctums of city and state governance in crisis.

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  Balance - How It Works and What...

  Paul Thagard

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  Living is a balancing act. Ordinary activities like walking, running, or riding a bike require the brain to keep the body in balance. A dancer’s poised elegance and a tightrope walker’s breathtaking performance are feats of balance. Language abounds with expressions and figures of speech that invoke balance. People fret over work-life balance or try to eat a balanced diet. The concept crops up from politics—checks and balances, the balance of power, balanced budgets—to science, in which ideas of equilibrium are crucial. Why is balance so fundamental, and how do physical and metaphorical balance shed light on each other? 
   
  Paul Thagard explores the physiological workings and metaphorical resonance of balance in the brain, the body, and society. He describes the neural mechanisms that keep bodies balanced and explains why their failures can result in nausea, falls, or vertigo. Thagard connects bodily balance with leading ideas in neuroscience, including the nature of consciousness. He analyzes balance metaphors across science, medicine, economics, the arts, and philosophy, showing why some aid understanding but others are misleading or harmful. Thagard contends that balance is ultimately a matter of making sense of the world. In both literal and metaphorical senses, balance is what enables people to solve the puzzles of life by turning sensory signals or an incongruous comparison into a coherent whole. 
   
  Bridging philosophy, psychology, and neuroscience, Balance shows how an unheralded concept’s many meanings illuminate the human condition.

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