D'autres livres qui pourraient vous intéresser

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  Madboy - Beyond Mad Men: Tales...

  Richard Kirshenbaum

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  A thrilling and irreverent memoir about the transformation of the advertising business from the 1980s to todayRichard Kirshenbaum was born to sell. Raised in a family of Long Island strivers, this future advertising titan was just a few years old when his grandfather first taught him that a Cadillac is more than a car, and that if you can’t have a Trinitron you might as well not watch TV. He had no connections when he came to Madison Avenue, but he possessed an outrageous sense of humor that would make him a millionaire. In 1987, at the age of twenty-six, Richard put his savings on the line to launch his own agency with partner Jonathan Bond, and within a year, had transformed it from a no-name firm into the go-to house for cutting-edge work. Kirshenbaum and Bond pioneered guerilla marketing by purchasing ad space on fruit, spray-painting slogans on the sidewalk, and hiring actors to order the Hennessy martini in nightclubs. They were the bad boys of Madison Avenue—a firm where a skateboarding employee once bowled over an important client—but backed up their madness with results. Packed with business insight, marketing wisdom, and a cast of characters ranging from Princess Diana to Ed McMahon, this memoir is as bold, as breathtaking, and as delightful as Richard himself.

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  The E-Myth HVAC Contractor - Why...

  Michael E. Gerber, Ken Goodrich

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  Leading an HVAC company can seem like a dauntingtask, with too few hours in the day, too many pettymanagement issues, and problems HVAC contractors inlarge businesses don't seem to face. The E-Myth HVACContractor offers you a road map to create a businessthat's self-sufficient, growing, and highly profitable.Take your company to levels you didn't think possiblewith this unique guide!

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  Reverse Innovation - Create Far...

  Vijay Govindarajan, Chris...

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  Innovation is no longer the exclusive domain of the Silicon Valley elite. Reverse Innovation will open your eyes to the fact that the dynamics of global innovation are changing—and if you want your firm to survive, you'd better pay attention. The gap between rich nations and emerging economies is closing. No longer will innovations travel the globe in only one direction, from developed to developing nations. They will also flow in reverse.Authors Vijay Govindarajan and Chris Trimble of the Tuck School of Business at Dartmouth explain where, when, and why reverse innovation is on the rise and why the implications are so profound. Learn how to make innovation in emerging markets happen and how such innovations can unlock even greater opportunity throughout the world. You'll follow some of the world's leading companies (including GE, Deere & Company, P&G, and PepsiCo) through stories that illustrate exactly what works and what doesn't.If you're in a Western economy, you need to accept that the future lies far from home. But the idea is not just for Western audiences. If innovation is at the heart of your company or your career, no matter where you practice business, reverse innovation is a phenomenon you need to understand. This book will help you do that.

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  Plant A Money Tree -...

  K.C. Smith

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  Are you tired of having no financial freedom? Are you tired of being bound to a job that only pays you enough to get by? Or maybe you have thought about investing but assumed that your average wage would never be enough to get you started? If you have answered yes to any of these questions you have come to the right place. 
  Investing is not as complicated as it has been made out to be. As with everything there are rules to the game. If you learn what those rules are and play correctly you will win. This book is going to show you how to play the investment game and win. It is a basic guide so if you are a beginner this is exactly what you need, I have explained all the technical jargon in simple layman’s terms so that you have a much clearer understanding of how the world of investment works. 
  The bottom line is that there is enough money in the world for everyone to be a millionaire 20 times over and more and one of the only reasons why people are not achieving financial independence is because of ignorance. We are told to get an education and then get a nine to five until we retire and then we die! There is more to life than this and if you want to move out of the mundane routine of life to one of wealth and complete financial independence, then read this book entitled “Plant a Money Tree: Understanding Investment Options That Will Give You Financial Independence.”

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  Index Funds: A Guide To Index...

  Kevin D. Peterson

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  An index fund does not pick and choose its investments, but instead holds all of the stocks or bonds on an index.  
   
  So what’s an index? Basically, it is a list of investments. For example, the S&P 500 is a roster of the 500 largest US companies with publicly traded shares.  
   
  Index funds don't try to beat the market; they simply aim to harness the power of the markets to deliver healthy long-term returns.   
   
  Here's preview of what you'll learn: 
   
   Index funds and what they are 
   Important facts about index funds 
   Index funds make you a better than the average investor 
   How to begin index funds investment 
   The benefits and downsides of using index funds 
   And basically everything you need to know to achieve financial freedom

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  The 2-Hour Workshop Blueprint -...

  Leanne Hughes

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  Even for experienced facilitators, putting together a 2-hour workshop can be daunting. Where to start? What to include? How to engage the audience? How to create impact and positive results? Above all, how to do all this quickly and effectively? Drawing on years of experience designing and delivering workshops all over the world, Leanne Hughes' 'The 2-Hour Workshop Blueprint' gives you a formula to create sessions that hit the mark every time. 
  Leanne's SPARK framework takes you step by step, from first contact with a client all the way through to post-session review and follow-up. Cut your design & development time and create impactful and memorable sessions that engage participants from the start. 
  Leave them asking, when's your next workshop?

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