D'autres livres qui pourraient vous intéresser

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  The Inclusion Equation -...

  Dr. Serena Huang

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  The Inclusion Equation is a comprehensive, one-of-a-kind guide to merging DEI and employee wellbeing concepts with data analytics and AI. In this book, renowned thought leader and professional keynote speaker Dr. Serena H. Huang explains exactly how to quantify the effectiveness of new talent strategies by connecting them to a firm ROI estimate, enabling listeners to approach and win the favor of higher-ups in any organization with the same effectiveness that marketing and financial departments do. 
   
   
   
  This book is written in a style that is appealing and accessible to all listeners regardless of technical background, but with enough depth to provide real insight and strategies. Dr. Huang distills her ten years of Fortune 500 people analytics leadership experience into tools and framework you can leverage to measure and improve DEI and wellbeing in your workplace. Some of the topics explored in this book include how to attract and retain top talent, including Gen Z and Millennials, with tailored DEI and wellbeing strategies; quantifying not only a talent strategy's perceived initial effect on an organization, but also its improvement and expansion over time; turning DEI and wellbeing from illusive corporate concepts to quantifiable metrics; and how to harness the power of AI to create synchronized DEI and wellbeing strategies that maximize ROI.

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  The Farmer's Code - How Legacies...

  Mike C. Young

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  The Farmer’s Code takes you on a hero’s journey of self-development. It follows a path of transformation and growth to help you become your true, highest self. This journey will lead to a greater understanding of the self and a deeper connection to one’s own values and core principles, which paves the way for a long-lasting legacy.  Legacies provide a roadmap for future generations, showing those who follow your footsteps what is possible as they strive to reach their full potential. Filled with personal stories of the struggles and triumphs of one American farming family, the Code shows how legacies are about more than just personal fulfillment. They can have a profound impact on the lives of others by serving as a guiding light to those who are seeking a better way to live. Just as airline passengers are instructed to see to their own oxygen masks first in the event of an emergency before helping others, legacy building has to start with the self. When you are safe, secure, and strong, you are in a much better position to turn outward to help others. It is then that you can help address societal challenges, advance knowledge and innovation, promote social change, or support the important causes you see in your community.  The Farmer’s Code should spark aspirations, ignite passion, and encourage everyone to strive for greatness. By considering the lasting impact you can make, you will be able to live more purposefully and leave a more positive imprint on the world.

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  Wild Waters - The Magic of...

  Richard Nairn

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  'I often sit by the bank of the small river that flows through our farm in County Wicklow, fascinated by its many moods ... Getting to know a river is like reading the story of a person's life ...  from its young energetic stages in the hills to the slower-moving mature river, through to the tranquil water of lakes and finally to its resting place in the sea.'
  Richard Nairn is an ecologist who has been visiting waterways around Ireland for over half a century, fascinated by how they sustain and enrich our lives. Here he sets out on a year-long adventure to explore every stretch and tributary of the Avonmore River, which runs through Co. Wicklow. From source to sea, he immerses himself in the wildlife, archaeology, history and people connected to the river. Travelling to explore more of Ireland's rivers, lakes, wet woodlands, ponds and canals, Richard details encounters with dragonflies, crayfish, otters and great flocks of migratory waterbirds, and finds himself awestruck by the sense of a lost wilderness they convey.
  With our waterways now under serious threat, this is a love letter to Ireland's rivers and lakes, and a reminder of what we stand to lose.
  'Opens the window into a watery world. Personal yet panoramic.' Colin Stafford-Johnson, filmmaker.

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  The Book of the Universe Stars...

  Terrence Meaden

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  This is the story of the Universe including life as we know it.It is a book of origins, prehistory and history … arranged in Three Testaments to honour the supreme achievements of the talented men and women who have been unravelling the mysteries of the cosmos, evolution, human antiquity and world history. Composed in biblical-prose format, the volume presents the facts of science and, as best as possible, relevant truths of history. The scientific facts rest on proven principles gained by observation, instrumentation, insight, intelligence, reason, and the application of physical laws and the formulation of harmonious, logical models. In defining the latest wisdom, they spell out the fundamentals of the physics of the wonders of the Universe?regarding which ever more exact details are improving all the time.It is testimony and eulogy, in praise of high scholarship and logic?the ultimate Enlightenment. Testament 1 tells the story of the Universe, the Stars, the Solar System and Planet Earth. Testament 2 examines the Origins of Life on Earth. The Third Testament treats the story of humanity as it proceeds to the present day?humans enriched with intelligence and a genetically-promising future. Yet, despite the successes, the story concludes with an Epilogue contemplating “How did it come about that Homo sapiens in the course of 160,000 years manage to get itself into the current mess?”?referring to the amalgam of authoritative religions, undemocratic governments, reckless overpopulation and irresponsible worldwide waste on land and ocean.

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  Cpa Martketing - Get a smooth...

  Jeff Walker

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  Tired Of Paying For Clicks That NEVER Seem To Convert? DiscoverThe Six Easy Steps To CPA Marketing That Can Put Thousands Of Dollars Into Your Pocket Each Month!
  
  PPC advertising has been around for a while now and has established itself as the primary model for advertising on the web. Of course, PPC advertising is 'Pay Per Click' advertising, which basically means that you only pay as an advertiser when someone actually clicks on your ad. This is different from paying for a fixed spot in a magazine or on a website because you only pay when your ad generates views.
  
  For the advertiser, this is a very good deal because it essentially means that you only pay when you are successful. An advert that sits on a website not attracting any clicks will actually cost you nothing and you will thus be able to ensure that you get a very high ROI (return on investment).
  
  This is even more true if you use CPA advertising, which is in many ways the natural evolution of PPC. CPA essentially stands for 'Cost Per Action' or 'Cost Per Acquisition' and in this sense, you only pay when your advert is actually successful in doing what it is setting out to do. You only pay for an ad that converts – giving you guaranteed returns on that investment.
  
  Well, in reality you will sometimes still pay per click but even then CPA gives you a figure for how much each action is costing you – allowing you to calculate your precise profit margin. This is the metric that every advertiser should be most interested in. Essentially, this is the point in which the ad becomes profitable and if you only pay for that then you have a situation where everyone is guaranteed to win.
  
  CPA is a relatively new form of PPC but it is one that is rapidly catching on for obvious reasons. If you want to evolve your current marketing campaign in a way that can only improve your ROI and if you want to get one step ahead of the competition, then this is something you should be learning.
  
  And if that's your plan, then you've come to the right place! This book will serve as your master-class in CPA marketing and will show you how to get set up, how to stack the cards in your favor and how to scale up your operation for gigantic profits. So buckle up and let's take a dive into the complex world of CPA marketing...
  
  Below are some of the information that you are about to learn:
  
  * The Basics of CPA Marketing
  * CPA Versus Other Forms of Marketing – Who is PPC For?
  * Choosing the Right CPA Network
  * Which Platform Should You Use?
  * Top Tips for Effective CPA Ads
  * The Importance of Tracking
  * Creating a Landing Page
  * How to Make Money With CPA
  * The CPA Success Formula

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  The Price of Plenty - A History...

  Maureen Ogle

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  Ever wondered how “factory farms” came to be, why chicken nuggets were invented, or where the idea of feeding hormones and antibiotics to livestock came from in the first place? 
  The Price of Plenty offers answers that may surprise you, in a compulsively readable and distinctly American tale of abundance, invention, and exceptionalism. 
  Historian Maureen Ogle unfolds the good, the bad, and the ugly behind the nation’s meat-making infrastructure, from colonial cattle wars to the rise of Swift, Armour, and Tyson to today’s alt-cuisine. Tracing consumer desires, profit motives, and policy imperatives, this absorbing narrative shows how an insatiable appetite for meat carved America’s landscape and identity. 
  When white Europeans arrived in North America, the abundance of land enabled meat consumption on a scale unheard of in the Old World. There, an average European was lucky to see meat once a week, while even a poor American consumed about two hundred pounds a year. 
  The panoramic story of how we got from that meat-eater’s paradise to the complexities and contradictions of today is told here through a wide range of sources and records – forming an indispensable guide to the American way of meat and its unexpected consequences.

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