Weitere Bücher, die Sie mögen werden

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  Founder Brand - Turn Your Story...

  Dave Gerhardt

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  You’re part of an elite group of builders, creators, and innovators who have accomplished something few can claim: you’ve founded a company. Now the challenge of standing out in the crowd begins—and how you differentiate yourself counts. Building a brand and growing a business can be expensive and time-consuming. But you have a key advantage and secret strategy, one that will set you apart no matter your industry, product, or company size. You have a story, and it’s one of your most valuable assets.  In Founder Brand, marketing expert Dave Gerhardt reveals how to build your brand by positioning yourself as the story, heart, and soul of your business. This is a tactical guidebook that first shows you how to tell your story, then how to put your story to use as a marketing strategy. You’ll learn how social media provides a bridge between you and your customers, the platforms that are appropriate for your business, and how to measure results to truly determine value. This book is the ultimate resource for founders, CEOs, and marketing teams trying to find their company’s niche, strategize for the future, and create brand awareness that establishes the credibility and trust your products deserve.

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  The Art of War

  Sun Tzu

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  The Art of War by Sun Tzu is the definitive ancient guide to military strategy, leadership, and psychological warfare — a masterpiece of timeless wisdom as relevant today as it was over 2,000 years ago. 
  Structured as a series of maxims, this foundational text offers insights into the nature of conflict, the value of preparation, and the dynamics of victory and defeat. In this authoritative English translation by Lionel Giles (first published in 1910), the text is presented with clarity, elegance, and scholarly precision. 
  From generals and CEOs to athletes and philosophers, The Art of War has been studied across disciplines for its profound understanding of power, discipline, and adaptability. This audiobook is essential listening for anyone interested in leadership, decision-making, and the strategy of life itself.

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  Life in Pajamas - Surviving...

  Gustavo Zheng, Lily Razzetti

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  "Life in Pajamas: Surviving Remote Work" 
  In a world that's now populated with virtual meetings, 'mute' mishaps, and the delectable comfort of our favorite pajamas, remote work has unveiled a new era of professional evolution. It's not just about managing tasks from your dining table—it's about discovering a blend of productivity and comfort, structure and flexibility. 
  Pajama Etiquette 101: Embrace the fun and freedom of working in your PJs without losing your professional touch! Learn how to choose the perfect middle ground between cozy loungewear and camera-ready attire. Be it flannel or silk, strike a balance that says, "I’m comfortable, but I mean business!" 
  Digital Overload & Detox: Drowning in notifications and video calls? Dive deep into strategies for decluttering your digital workspace, setting healthy screen-time boundaries, and ensuring you're not overwhelmed. It's time to harness the virtual world while keeping digital burnout at bay! 
  Home Office Haven: Your environment profoundly influences your work mojo! From lighting and ergonomics to houseplants that boost productivity, design a workspace that’s a blend of motivation and relaxation. Create a corner where innovation thrives, and the coffee is just an arm's length away. 
  So, are you ready to unravel the secrets of a balanced, joyful, and uber-productive remote work lifestyle? Do you want to transform those everyday telecommuting tales into legendary work-from-home wins? Lace up those fluffy slippers, grab your favorite mug, and let's dive into a world where work feels like home... because it is! ☕🏡💼🖥️

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  Suburbs - A Very Short Introduction

  Carl Abbott

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  We live in the suburban era. Well over half of all Americans and two-thirds of Canadians live in suburbs. Tracts of suburban bungalows ring Sydney and Melbourne. Suburban apartments rise on the outskirts of Paris, Prague, Singapore, and Beijing. Nearly everyone has a strong opinion about suburbs. Folks who love dense cities scorn "suburbia," while people who like big yards dislike bustling sidewalks and subways. Social scientists argue whether suburbs are losing their luster or if a supposed back-to-the-city trend is a mirage—a debate that has been exacerbated by uncertainty over the effects of COVID-19. 
   
   
   
  This Very Short Introduction tackles two central questions: What is the history behind a suburbanizing world? What does the suburban trend mean for society, politics, and culture? Two chapters describe the ways that the new technologies of streetcars, trains, automobiles, and internet have allowed the compact cities of Britain and the United States to grow into sprawling metropolitan regions. The following chapters explore the vertical suburbs of Europe and East Asia, improvised or do-it-yourself suburbs in both North America and Latin America, and suburbs as places of employment. The book concludes by exploring criticism and praise of suburbs in popular sociology, fiction, film, and the Americanization of twenty-first-century suburbs around the globe.

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  The Conversion Code 2nd Edition...

  Chris Smith

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  The new edition of the bestselling book for real estate agents, loan officers, and SaaS and small businesses. 
   
   
   
  In The Conversion Code: Stop Chasing Leads and Start Attracting Clients, Second Edition, digital marketing and lead conversion expert Chris Smith delivers the ultimate exploration of the marketing and advertising tactics that are successfully generating higher quality leads that are easier for salespeople to convert. Smith researches and tests the latest and most popular platforms, including TikTok, YouTube, and Instagram, while also studying the most effective sales techniques, tools, and scripts. 
   
   
   
  In this book, you'll learn to: increase your lead conversion rate, reduce your cost per lead, and improve your overall ROI from marketing and sales; generate an endless supply of high-quality leads from social media that are easy to convert into closed sales; stop chasing leads and start attracting clients with amazing marketing and clever ads; adapt to the consumer privacy changes that have made targeting ads and getting leads to answer the phone harder than ever; and differentiate your brand in a way that positions you as the authority and gets people contacting you who are already sold.

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  Loan Broker Inc - Transforming...

  Jimmy De La Fe

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  Are you ready to find a way to financial freedom? Look no further! This guide reveals the secrets to succeeding in the dynamic world of lending. With his wealth of experience, the author, Jimmy De La Fe, takes you by the hand and makes you understand the loan broker profession in straightforward language. Whether you are an experienced pro or a curious beginner, this book is your guide to help you enter the lending industry. Inside, you will discover proven strategies to attract clients, negotiate favourable terms, and close deals with confidence. Jimmy’s practical advice, peppered with real-life stories, will inspire and encourage you to reach new heights in your career. So, if you are ready to unlock the door to unlimited earning potential and help others achieve their dreams, this book is your key.

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