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  Ecofarmer's Discovery An - How...

  Ewan Campbell

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  As more farmers move to a regenerative approach to their farming practices, many turn to Ewan who has been farming this way for decades, providing practical answers for practical farmers through growing the greatest soil on earth. 
  Ewan, faced with a failing farm and 'empty pockets', realised that doing things the way they had always been done was what had gotten him to the point of 'farming off the cliff slowly'. Asking the question 'What is soil?' he embarked on a journey of research and trials resulting in a deep understanding of the delicate interaction of the soil, biology, nutrient, plant and ultimately health of the animal and ourselves. 
  Through observation of phenomena, study of concepts and testing Ewan finds solutions to problems that are facing farmers today - always a beneficial outcome. 'Study books and observe nature; if they do not agree, throw away the books' (Albrecht). 
  This book chronicles the pursuit of knowledge and excellence in farming - everything is connected to the soil. If the soil is failing then so is the produce and profitability. In this world of clean and green, Ewan is able to bring back the natural nitrogen cycle in the plant (nitrogen doesn't need to be from a bag) whilst growing and measuring deep carbon levels, beneficial to the water cycle as well. Nature will repair itself and this book will explain how. 
  With the patent for 'Probitas' - a product that amplifies the natural electrical potential of the earth and with his extensive knowledge of soil silicas and free aluminium, Ewan is a force that Big Ag tried to eliminate. 
  Farmers are increasingly looking to heal their land, maintain healthy and productive animals and revitalise and regenerate their farming life and enthusiasm. 
  Ewan puts complex concepts through the 'simplifier' to allow anyone to understand, linking soil-plant-animal-human health. He is often told that nobody else has their feet in the farm like he does.

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  Hindenburg - Thirty-Second Inferno

  P. Agrawal

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  This audiobook is narrated by an AI Voice. Hindenburg: Thirty-Second Inferno is a clear, human-centered chronicle of the most famous airship in history and the half-minute of fire that ended an era. Spanning twenty immersive chapters, it traces the zeppelin dream from its hopeful beginnings through the Hindenburg’s majestic construction, serene ocean crossings, and refined life aboard—promenades of glass, piano in the lounge, disciplined crews, and a floating world of quiet elegance. With steady, simple prose, it opens the doors of the hangars at Friedrichshafen, walks the reader along duralumin ribs and gas cells, and reveals the teamwork, rituals, and pride that held a giant ship safely in the sky. 
   
  The narrative narrows to May 6, 1937: the gray New Jersey evening, the slow turn over Lakehurst, the dropped mooring lines, and then the sudden bloom of flame that raced the length of the hull. The book stays close to witnesses and survivors—rescuers running into heat and smoke, passengers finding seconds of courage, and the trembling voice of the famous broadcast that carried grief into homes around the world. It follows the night’s rescue efforts, the solemn roll of names, and the first careful questions asked among wreckage still warm with rain and ash. 
   
  Beyond the shock, the book examines investigations and debates with calm clarity: hydrogen’s lift against its peril, helium’s safety against its scarcity, static and weather, leak and spark, and the humble truth that complex failures are chains, not single breaks. It shows how the disaster reshaped trust and practice—longer checklists, better materials, clearer cockpit authority—and how airplanes quietly inherited the future as airships slipped into memory.

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  Imaginative Communities -...

  Robert Govers

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  Americans are loud. Amsterdam equals sex, drugs, and rock & roll. Mexicans are lazy and Germans are boring, but punctual. Paris is romantic, Wuhan infectious, Ukrainians heroic, and New Zealand untouched.  
  This is the way people around the world think about cities, regions and countries and the communities that live there; through cliches and stereotypes. It can be frustrating and hindering trade, diplomacy, investment, tourism, or talent attraction. Many believe that such image problems can be resolved with advertising campaigns, but the classic tourism promotion model is broken and insufficient. This book explains what works and what doesn’t when it comes to improving the reputation of cities, regions, and countries. It does so without the use of jargon and with reference to numerous case-studies. The book primarily aims to inspire readers and offer them a broad overview of an issue in modern society that is of interest and relevance to all of us: the reputation of our communities. 
  Tables and figures: download from www.imaginativecommunities.com/tables

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  Forgiving Humanity - How the...

  Peter Russell

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  Why has the most innovative of species become so dangerous? The answer, suggests Peter Russell, lies in humanity’s accelerating pace of development. He shows how innovation breeds further innovation—a positive feedback loop leading to exponential rates of change. But our minds cannot grasp the full implications of exponential growth. We think more in terms of linear change, leading to a blind spot on the future.  
  However fast the pace of change may be today, it will be even faster in the years to come, bringing ever more rapid scientific and technological advances. But ever-accelerating change also creates stress on the systems involved. The faster the change, the greater the stress, and the more likely systemic breakdown. We are heading into a future with technology beyond our dreams, but in a world that is breaking at the seams. 
  Russell argues there is no blame for this. Spiraling rates of development, with all their consequences, positive and negative, are the inevitable fate of any intelligent, technologically-empowered species.  
  How do we live with such unsettling conclusions? How can we prepare for a world that is becoming increasingly unpredictable? What does it mean for the future of humanity? 
  Peter Russell, the widely acclaimed author of The Global Brain and other pioneering works, earned an honors degree in theoretical physics and psychology —as well as a masters degree in computer science —at the University of Cambridge. He subsequently went to India where he explored meditation and Eastern philosophy, and was one of the first people to introduce personal development programs to corporations in the 1970s. His other books include The TM Technique, The Upanishads, Waking Up in Time, From Science to God, and Letting Go of Nothing.

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  AI - The Ultimate Marketing Game...

  Dr. Deepak Renganathan

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  The launch of ChatGPT in November 2022 threw the entire business world into disarray. Not many businesses were prepared for a technological shift that was so sudden and drastic. Moreover, similar to the early days of the World Wide Web, the Artificial Intelligence revolution also comes with a fair share of hype. The overwhelming developments in the field of Artificial Intelligence, coupled with the mushrooming of AI firms, tools, and platforms, are enough to baffle even the most astute marketing managers. As if all these were not enough, radically divergent views from industry stalwarts fuel a raging debate:  
  “AI will continue to get way more capable… People are using it to create amazing things. If we could see what each of us can do 10 or 20 years in the future, it would astonish us today.” 
  Sam Altman, Cofounder and CEO of OpenAI 
  I can't see a path that guarantees safety. We're entering a period of great uncertainty where we're dealing with things we've never dealt with before. And normally, the first time you deal with something totally novel, you get it wrong. 
  Geoffrey Hinton, 'The Godfather of AI'  
  This book is an attempt to evaluate both sides of the view and present a middle path, that of a cautious optimism. Dive into this essential guide to navigate the promises and complexities of AI to ensure you are not just a bystander but a leader in the next technological era. 
  Dr. Deepak Renganathan, a Doctorate in AI and an Advisory Board Certified Chair™, is a seasoned marketing professional with over 22 years of experience across industries such as automobile, luxury real estate, fashion, and 5-star hospitality. Deepak has delivered positive turnarounds for Fortune 500 companies across the Americas, China, EMEA, and APAC regions. His expertise lies in creating impactful, data-driven marketing strategies by leveraging AI, big data, and automation for business growth.

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  A Guide to Wild Food Foraging -...

  David Squire

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  The benefits of foraging for food are far and wide. Whether you're looking for ways to become more self-sufficient, save money, or develop healthier habits, A Guide to Wild Food Foraging is an extensive on-the-go directory of more than 100 profiles for wild plants, herbs, fruits, nuts, mushrooms, seaweeds, and shellfish. Each profile provides tips on identification, seasonality, location, what and when to harvest, and how to prepare and use them in delicious recipes. Most of these foods are within reach -- however, you've got to know what you're looking for and where to go and when. This compact field guide has all the information you need alongside new, high-quality photographs and illustrations to help you identify a wholesome and natural food store, all for free. Forage fresh, local foods so you can eat better, save money, learn a useful survival skill, and have fun in the process!

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