Weitere Bücher, die Sie mögen werden

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  Step into the Metaverse - How...

  Mark van Rijmenam

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  In Step into the Metaverse, Dr. Mark van Rijmenam delivers a startlingly insightful discussion about how the world as we know it will fundamentally change as the physical and the digital worlds merge into the metaverse, impacting the everyday experiences of people, companies, and societies. The author maps out the extraordinary opportunities and challenges facing business leaders, consumers, regulators, policymakers, and other metaverse stakeholders trying to navigate the future of the Internet. 
   
   
   
  In the metaverse, you can be who you want to be, where you want to be, and companies and consumers are only restricted by their own creativity how they can benefit from the immersive internet. With engaging commentary on issues ranging from avatars, identity, and digital fashion to non-fungible tokens (NFTs), blockchain, and the economics of the metaverse, this book also offers: discussions on the importance of an open and interoperable metaverse build on the web 3.0 paradigm if we want to reign in the control of Big Tech over our identity, data, and lives; explorations of the enormous—and largely untapped—potential for metaverse entertainment; and considerations related to the dangers of an always-on, immersive internet, including data breaches, avatar imposters, mental health issues, corporate and state surveillance, and the need for metaverse law.

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  A Prescription for Change - The...

  Michael S. Kinch

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  The introduction of new medicines has dramatically improved the quantity and quality of individual and public health while contributing trillions of dollars to the global economy. In spite of these past successes—and indeed because of them—our ability to deliver new medicines may be quickly coming to an end. Moving from the twentieth century to the present, A Prescription for Change reveals how changing business strategies combined with scientific hubris have altered the way new medicines are discovered, with dire implications for both health and the economy. 
  To explain how we have arrived at this pivotal moment, Michael S. Kinch recounts the history of pharmaceutical and biotechnological advances in the twentieth century, relating stories of the individuals and organizations that ushered in the modern era of translational medicine. He shows that an accelerating cycle of acquisition and downsizing is cannibalizing the very infrastructure that had fostered the introduction of innovative new medicines. As Kinch demonstrates, the dismantling of the pharmaceutical and biotechnological research and development enterprises could also provide opportunities to innovate new models that sustain and expand the introduction of newer and better breakthrough medicines in the years to come.

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  The Little Book of Data -...

  Justin Evans

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  Read by the author.  
  Data is not about number crunching. It’s about ideas. And when used properly (read: ethically), it is the problem solver of our time. 
  Yet many savvy people seem to be in data denial: they don’t think they need to understand data, or it’s too complicated, or worse, using it is somehow unethical. Yet as data and AI (just an accelerated way to put data to work) move to the center of professional and civic life, every professional and citizen needs to harness this power. 
  In The Little Book of Data, each chapter illustrates one of the core principles of solving problems with data by featuring an expert who has solved a big problem with data—from the entrepreneur creating a “loneliness score” to the epidemiologist trying to save lives by finding disease “hotspots.” 
  The stories are told in a fast-moving, vivid, sometimes comic style, and cover a wide frame of reference from adtech to climate tech, the bubonic plague, tiny submarines, genomics, railroads, bond ratings, and meat grading. (That’s right. Meat.) 
  Along the way Evans injects lessons from his own career journey and offers practical thought-starters for readers to apply to their own organizations. 
  By reading The Little Book of Data, you will achieve the fluency to apply your data superpowers to your own mission and challenges—and you will have fun along the way. 
  You will be, in other words, a data person.

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  Infinite Reality - Avatars...

  Jim Blascovich, Jeremy Bailenson

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  “Enough with speculation about our digital future. Infinite Reality is the straight dope on what is and isn’t happening to us right now, from two of the only scientists working on the boundaries between real life and its virtual extensions.” 
  —Douglas Rushkoff, author of Program or Be Programmed 
  Can our brains recognize where ""reality"" ends and ""virtual"" begins? Where will technology lead us in five, fifty, or five hundred years? An unrivaled guide to our digital future that has been cited by the Supreme Court, Infinite Reality is a mind-bending ""journey through the virtual universe"" (Wall Street Journal). Jim Blascovich and Jeremy Bailenson, two pioneering authorities, explore the profound potential of emerging technologies and reveal how our brains behave in digital worlds. 
   
  Along the way, Bailenson and Blascovich examine the timeless philosophical questions of the self and ""reality"" that arise through the digital experience; explain how virtual reality's latest and future forms—including immersive video games and social-networking sites—will soon be seamlessly integrated into our lives; show the many surprising practical applications of virtual reality, from education and medicine to sex and warfare; and probe further-off possibilities like ""total personality downloads"" that would allow your great-great-grandchildren to have a conversation with ""you"" a century or more after your death. 
  Equally fascinating, farsighted, and profound, Infinite Reality is an essential guide to our virtual future, where the experience of being human will be deeply transformed.

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  Hacking Growth

  Cybill Morton

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  Hacking Growth: The Ultimate Guide to Successful  Growth Hacking, Discover How to Build Virality and Guaranteed Growth Into Your Business Any entrepreneur's dream is to grow his business but sometimes, it's hard to come up with marketing ideas to grow the business. Growth hacking is a strategy aimed at acquiring as many customers as possible to ensure the growth of the business. It used to be that internet marketing and programming are two separate entities in marketing. Marketers will promote products and coders are in charge of building codes for platforms. But now, these have merged already to create a single system under growth hacking. This audiobook will teach you all the information on how you can grow our business and build your brand using the power of the internet. You will discover techniques on how to improve and build your portfolio. You will learn how to understand the mindset of customers in order to effectively track growth. You will discover growth hacking techniques that would guarantee gaining visitors for your site.This audiobook will discuss the following topics:Internet Marketing BasicsBuilding Your PortfolioFinding Your NicheMethods of SuccessGrowth Hacker MarketingStep-by-Step Hacking ProcessBuilding a FunnelGaining VisitorsUnderstanding Push TacticsUsing Product TacticsActivation and Closing StatementsMarketing is an essential part of any business but it is best to have a dedicated team of employees who will focus solely on the growth of the company to make sure of its success. If you want to learn more about creative strategies that would help your business acquire and retain more customers, scroll up and click "add to cart" now.

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  SpaceX - Elon Musk and the Final...

  Brad Bergan

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  Explore the fascinating past, present, and possible future of Elon Musk’s SpaceX in this comprehensive history of the company.The private space industry’s consensus leader, SpaceX, headed by controversial billionaire Elon Musk, was worth an estimated $187 billion in 2023 while taking on more roles—flying cargo, supplies, and astronauts to outer space, and even playing a central role as rocket supplier to NASA’s Artemis moon mission. In SpaceX: Elon Musk and the Final Frontier, science journalist and editor Brad Bergan tells the story of SpaceX.Bergan examines every detail surrounding SpaceX’s efforts to accelerate humankind’s exploration and understanding of outer space, including:The personal and private forces that led Musk to form the company The business of private space exploration, including contracts with other private firms and NASA Chief rivals, including Blue Origin, founded by Amazon’s Jeff BezosSpaceX roles in missions to the Moon, Mars, and beyond Bergan also covers some of SpaceX's controversial headlines, from space junk to failed test launches and the Starlink satellite constellation. While examining the business, the missions, and the hardware, Bergan looks at the importance of design-forward equipment and, finally, the endgame: what ultimately is “in it” for SpaceX?SpaceX: Elon Musk and the Final Frontier is the ultimate look at a groundbreaking company, with an eye toward its relatively short past—and a critical eye toward its possible dominion in deep space.

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