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  Behavioral AI - Unleash Decision...

  Rogayeh Tabrizi

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  In Behavioral AI: Unleash Decision Making with Data, behavioral economist Dr. Rogayeh Tabrizi delivers an intuitive roadmap to help organizations disentangle the complexity of their data to create tangible and lasting value. The book explains how to balance the multiple disciplines that power AI and behavioral economics using a combination of the right questions and insightful problem solving. 
   
   
   
  You'll learn why intellectual diversity and combining subject matter experts in psychology, behavior, economics, physics, computer science, and engineering is essential to creating advanced AI solutions. You'll also discover how behavioral economics principles influence data models and governance architectures and make digital transformation processes more efficient and effective; discussions of the most important barriers to value in typical big data and AI projects and how to bring them down; and the most effective methodology to help shorten the long, wasteful process of "boiling the ocean of data." 
   
   
   
  An exciting and essential resource for managers, executives, board members, and other business leaders engaged or interested in harnessing the power of artificial intelligence and big data, Behavioral AI will also benefit data and machine learning professionals.

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  The Complete Guide to Public...

  Mark D. Wells

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  "The Complete Guide to Public Relations for SMEs" is essential for small to medium-sized business owners and entrepreneurs eager to enhance their brand's story and engagement. This comprehensive guide demystifies public relations, emphasising its critical role in the digital age. It offers in-depth insights into public relations fundamentals, brand identity, and the unique challenges faced by SMEs. Through practical strategies and real-life case studies, this book equips you with the tools to elevate your business.  
   
  Imagine gaining brand recognition, fostering trust, and boosting your bottom line. With chapters on targeted PR strategies, leveraging social media, and compelling content creation, success is within reach. Learn to set realistic PR goals, measure success, and adjust strategies based on feedback for tangible results. Discover the synergy between PR, marketing, and advertising to amplify your message effectively. 
   
  Gain insights into building journalist relationships, crafting impactful media releases, and utilizing multimedia content to captivate your audience. Don't let your SME remain in the shadows; embrace proven practices, actionable insights, and cutting-edge technology. This guide is your roadmap to building a prominent and trustworthy brand. Begin your journey to mastering public relations today!

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  The Nonprofit Blueprint -...

  Jeffrey Nelson Cole

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  Jeffrey Nelson Cole’s The Nonprofit Blueprint offers a straightforward plan for nonprofits to boost their fundraising efforts and secure long-term financial stability. This guide emphasizes the need for more than just asking for money; it involves creating engaging stories, connecting meaningfully with donors, and utilizing modern strategies to enhance fundraising effectiveness. 
  Cole uses his extensive experience to provide proven and innovative techniques aimed at increasing donations. The book covers essential topics like understanding nonprofit operations, engaging major donors, employing new technologies, and maintaining ethical fundraising practices. Through practical advice and actionable strategies, The Nonprofit Blueprint equips nonprofit professionals with the tools to significantly improve their fundraising activities and achieve greater financial health. 
  Step into a world where fundraising challenges are transformed into opportunities for growth and innovation with The Nonprofit Blueprint. Jeffrey Nelson Cole brings his extensive firsthand experience to the table, offering a dynamic and detailed roadmap for nonprofit success. Learn how to charm your audience, create stories that align, and build enduring relationships with donors. The Nonprofit Blueprint provides you with the tools needed to ensure your nonprofit not only meets its goals but exceeds them.

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  Digital Mavericks - A Guide to...

  Debbie Soon

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  In Digital Mavericks, founder, NFT collector, and tech entrepreneur Debbie Soon delivers an exciting and eye-opening exploration of the seismic changes and tremendous opportunities that can be found at the intersection of creativity and technology. You'll learn about how blockchain technology and non-fungible tokens (NFTs) are challenging the way we think about our careers and discover inspirational stories behind the personal triumphs and challenges experienced by successful artists, entrepreneurs, and technologists. 
   
    
   
  This book is a career guide for the new age of the Internet, a world being reshaped by blockchain technology. Despite the countless fortunes Web3 has already created, it remains a space subject to both criticism and skepticism. Digital Mavericks is an easy-to-follow roadmap for those eager to play a part in shaping the future of our increasingly digital world. You’ll also find in-depth interviews and stories from movers and shakers in the space; an explanation of the evolution of the Internet, the basics of how Web3 works and is being used today, and its historical significance at this moment in time; A step-by-step guide on how best to enter and navigate the Web3 space; and predictions for the future and how we can best prepare ourselves for the impact of regulatory changes and generative AI on blockchain adoption.

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  How to Create the Future You...

  Victoria David

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  Unlock the power within you to shape the life you’ve always imagined. How to Create the Future You Want: The Courage to Dream Bigger is your ultimate guide to breaking free from limitations, embracing bold visions, and taking decisive action toward your dreams. 
  Through practical strategies, inspiring stories, and mindset-shifting exercises, this book teaches you how to:Identify and pursue your true passions without fear.Overcome self-doubt and limiting beliefs that hold you back.Set actionable goals aligned with your deepest values.Transform challenges into opportunities for growth.Build the courage and confidence to dream bigger than ever before. 
  Whether you’re seeking personal growth, career breakthroughs, or a more fulfilling life, this book empowers you to stop waiting for the “right time” and start creating the future you truly deserve. Your bold, fearless future starts here.

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  A Case of the Mondays - How to...

  Rameez Kaleem

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  Do your employees have a case of the Mondays?
  For people in many workplaces, lack of trust results in poor work relationships and toxic office politics that undermine employee satisfaction and morale. A Case of the Mondays makes an irrefutable case for pay transparency and its wide-ranging benefits. It provides a roadmap and takes you through the practical steps to implement it in your organisation, and it demonstrates the crucial role of HR in carrying the torch for pay transparency.
  A Case of the Mondays will enable you to:
   
  
  - Commit to pay transparency without publishing everyone's salaries
  - Appreciate that pay transparency is a gradual process
  - Provide context to improve employee satisfaction even if you can't afford to pay higher salaries
  - Understand the interplay of pay and having a sense of purpose and belonging in the workplace
  - Plan and successfully implement more pay transparency in your organisation

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