Weitere Bücher, die Sie mögen werden

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  Digital Niche Marketing -...

  David Finstein

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  Digital niche marketing is a focused marketing strategy that targets a specific, often smaller segment of a broader audience. Unlike traditional, mass-market approaches that aim to reach as many people as possible, niche marketing hones in on groups with distinct interests, needs, or lifestyles. By tailoring campaigns to resonate with these unique groups, brands can foster stronger connections, drive higher engagement, and establish themselves as trusted experts within a particular domain. This approach helps brands stand out in an oversaturated digital environment, where audiences are increasingly selective about what content they engage with and trust. 
  A central feature of digital niche marketing is its emphasis on relevance. By developing content, messages, and offerings that directly speak to the values, preferences, and challenges of a particular group, businesses can achieve a higher level of personalization. For example, a skincare brand might focus exclusively on consumers with sensitive skin, designing its messaging and products to address the specific needs of that audience. This focus not only appeals to a select group but also builds credibility, as audiences perceive that the brand understands their needs on a deeper level. 
  Digital niche marketing thrives on digital channels that enable precise audience targeting. Social media platforms, search engines, and specialized forums or communities allow brands to interact directly with their niche audience. Tools like Google Ads, Facebook Audience Insights, and email marketing analytics offer data on audience behavior, allowing businesses to refine and adjust their campaigns in real time. These tools also make it feasible for smaller companies to compete with larger ones, as they can concentrate resources on a well-defined market segment rather than spreading efforts across a broad, often competitive field.

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  Threshold - How Smart Homes...

  Heather Suzanne Woods

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  Smart homes are here—domestic spaces bristling with networked technologies that appear to enhance work, entertainment, logistics, health, and security. But these technologies may also extract a cost in attention, money, and privacy. In Threshold, communication and technology expert Heather Suzanne Woods applies rhetorical theory to answer the urgent question of how swiftly proliferating smart homes alter those who inhabit them. 
   
   
   
  Building on research into smart homes in the United States, Woods recounts how smart homes arose and predicts the trajectory of their future form. She pulls back the curtain on the technology, probes who is in control, and questions whether a home can be too smart. 
   
   
   
  Woods suggests a dynamic cultural framework for understanding smart homes that takes into account sociotechnical variables through which smart homes shape human life. Woods's framework reveals how smart homes both reflect social norms about technology as well as whet consumer appetites. 
   
   
   
  Written for homeowners, policymakers, technology enthusiasts, and scholars, Threshold interweaves critical analysis with matter-of-fact graphics that map relationships between digital tools and social life.

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  PHP - PHP Security and Session...

  Andy Vickler

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  Discover how you can secure your website and applications now. Understand how security and sessions get managed. 
  Do you want to know how your website can be secured? Are you getting attacks on your websites? Are you getting tired of applying tricks they show in YouTube but it’s still not working? 
  If so, the simple solution is right below: PHP Security and Session Management will answer all your queries and help you understand the core issues and how you can solve them. It will educate your about the threats your site can face once it’s live. This book will address the issues and the solutions as well. 
  Imagine not worrying about getting your site hijacked, having abundant knowledge about the threat you’ve just faced. Imagine being able to help a fellow or junior programmer. Imagine your site fully secure and not having to worry about getting robbed while you sleep. With this book, you can gain vital information on these issues and get their solutions as well. 
  You’ll receive the basic yet critical information regarding PHP security, from threats to attacks. After listening to this book you’ll understand the core steps you need to take in order to prevent these attacks. 
  Along with these amazing discoveries, you’ll be able to secure your PHP website. By the end of this book, if you keep it in practice along with listening to it, you’ll end up being a master of security and session management. 
  It is for anyone who’s looking to secure their website or wants to understand the sessions in depth. Whether you are a hustler, an intermediate coder, or an advanced one, the teachings you’ll discover in this book will help you with the security and sessions of your website/applications. 
  Grab your copy today to finally take over those filthy attacks which may be one of the reasons of your sleepless nights.

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  Lest We Forget - A Doctor’s...

  Kwan Kew Lai

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  In 2014 after fighting through yards of bureaucratic red tape, leaving her family, and putting her own health at risk in order to help suffering strangers, Kwan Kew Lai finally arrived in Africa to volunteer as an infectious disease specialist in the heart of the largest Ebola outbreak in history. What she found was not only blistering heat, inhospitable working conditions, and deadly, unrelenting illness, but hope, resilience, and incredible courage. 
   
   
   
  Lest We Forget chronicles the harrowing and inspiring time spent serving on the front lines of the ongoing Ebola outbreak—the complicated Personal Protective Equipment, the chlorine-scented air, the tropical heat, and the heartbreaking difficulties of treating patients she could not touch. Dr. Lai interweaves original diary entries to create a gripping narrative about life, death, and human relationships that will leave no listener unmoved. 
   
   
   
  Lest We Forget exposes the raw brutality of Ebola, as well as the chaotic nature of the undersupplied and understaffed health infrastructure in the developing world. At once a memoir of triumphs and failures and a memorial, this book will ensure that the victims of Ebola and the fighters who sought to heal them will not be forgotten.

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  Binary Options Simplified - A...

  Emma Walker

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  The best manual available for anyone wishing to confidently and clearly enter the realm of binary options trading is "Binary Options Simplified: A Beginner's Guide to Understanding and Trading." Designed especially for novices, this book simplifies binary options into manageable chunks. It starts out with a definition of binary options, their workings, and how they are not like other financial instruments. The mechanics of trading—including the various kinds of binary options, the function of brokers, and fundamental market principles—will be well-established for readers. 
  The book goes into sophisticated methods and approaches meant to improve trading success as readers go. It addresses trading psychology, risk management, and fundamental and technical analysis and offers doable guidance on creating a solid trading plan, establishing reasonable objectives, and upholding discipline. Case studies, real-world examples, and illustrative graphics are included to assist reinforce important ideas and make learning interesting and useful. 
  Its fair viewpoint is what distinguishes "Binary Options Simplified." It gives an open discussion of the dangers and difficulties associated with binary options trading, in addition to highlighting the possible benefits. This guarantees readers are knowledgeable and ready for the realities of the market. This book gives you the information and resources you need to successfully negotiate the ever-changing world of binary options, whether you are brand-new to trading or looking to diversify your investment approaches. By the time this book ends, you will have a thorough comprehension and a self-assured attitude to trading.

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  How to make money from your...

  A. O. Williams

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  How to make money from your Instagram accountIf you have an Instagram account or a business owner and are not making full use of social media to expand and grow your business, you are missing out on potentially billions of new clients. It doesn't matter if you're an author, a blogger, an e-bay seller, own a tee-shirt business, make tutorials of any sort, are a cook or a chef, have an Esty shop, are an artist, a poet, an affiliate marketer, a high street business or a multinational conglomerate, never forget that you are a brand. Instagram is the best social media site to develop and promote your business. In this book, I will detail a step by step guide on how to maximise your Instagram presence, develop a loyal following and more importantly, how to turn your followers into repeat customers. I will be covering everything from how to create the perfect biography, to how and when to post. From which types of posts work best to the importance of hashtags and much, much more. So, whether you're just starting out in business or already well established in the marketplace, this book will guide you on how to become successful on Instagram and maximize your business and more importantly, your profits.

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