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  Read This or Die! - Persuading...

  Ray Edwards, Jeff Goins

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  Diagnosed with a terminal illness, a leading marketing consultant discovers that what he has learned about persuading others might help him save his own life.  
   
  Ray Edwards was one of the top marketers and copywriters in the business with A-list clients like Tony Robbins, Jack Canfield, and Michael Hyatt when he was diagnosed with Parkinson’s. The diagnosis brought his life to a screeching halt and propelled Edwards to question everything he thought he knew about his Christian faith, his relationships, what kind of person he was, and how the world worked. 
  Out of options and deeply depressed, Edwards decided he needed to turn his life around or die a failure. He had to let go of false beliefs and find better ones. To his surprise, he found that the principles of persuasion he’d honed for over four decades to move others could work for him. In the vein of The Last Lecture and Tuesdays with Morrie, Read This or Die! Is the tale of one man’s transformation and how he achieved it. 
  Edwards outlines the powerful, time-tested PASTOR process he created that helped him identify and untangle the beliefs that were holding him back and provided a game plan for how to change his life: 
  Pain: start with what hurts 
  Amplify: determine how it will get worse before it gets better 
  Story: find the story of a better future 
  Transformation: choose the evidence worth believing 
  Opportunity: discern where change can happen 
  Response: set up a system that makes transformation stick 
  For anyone who wants to turn their life around but does not know how, the PASTOR method teaches how to harness marketing wisdom to get honest about what we really want from life and craft better beliefs and plans to help us start living life on our own terms.

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  The Information Economy and...

  Matthew P. Drennan

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  Data on how cities have adapted to changing times: “An excellent analysis of the rise and role of the information sector . . . in regional economic development.” — Regional Science and Urban Economics   How do metropolitan regions remain prosperous and competitive in a rapidly changing economy? Using hard data, Matthew Drennan shows that those regions that have invested heavily in the information economy have done much better than those that continue to rely on manufacturing and industry as their base. Moreover, he contends, the benefits of that growth reach the urban working poor, earlier reports to the contrary notwithstanding.  The Information Economy and American Cities provides a wealth of rigorously analyzed econometric data of great value to economists, planners, and policymakers concerned with the future of America’s metropolitan areas, and provides the kind of hard evidence needed to advocate effectively for change.</

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  Rethinking Fandom - How to Beat...

  Craig Calcaterra

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  “Modern fandom is rubbish, and Calcaterra explains why, but in so doing, also shows us the way out of our desensitized, corporate, laundry-hugging ways.” —Keith Law, The Athletic   Sports fandom isn’t what it used to be. Owners and executives increasingly count on the blind loyalty of their fans and too often act against the team’s best interest. Sports fans are left deliberating not only mismanagement, but also political, health, and ethical issues.   In Rethinking Fandom, sportswriter (and lifelong sports fan) Craig Calcaterra outlines endemic problems with what he calls the Sports-Industrial Complex, such as intentionally tanking a season to get a high draft pick, scamming local governments to build cushy new stadiums, actively subverting the players, bad stadium deals, racism, concussions, and more. But he doesn’t give up on professional sports. In the second half of the book, he proposes strategies to reclaim joy in fandom: rooting for players instead of teams, being a fair-weather fan, becoming an activist, and other clever solutions.   With his characteristic wit and piercing commentary, Calcaterra argues that fans have more power than they realize to change how their teams behave.  “If you’re like me and love sports but have become increasingly dismayed by the ‘sports-industrial complex,’ Calcaterra’s book will prove a balm that allows you to hold onto that fandom without turning a blind eye to the myriad problems and sources of exploitation on the field.” —John Warner, The Chicago Tribune  “Rather than simply criticizing, Calcaterra provides positive solutions to help us form a healthier and more thoughtful relationship with the sports we love. A vital book for any sports fan in the 21st century.” —Mike Duncan, New York Times–bestselling author

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  The Lexicon of Labor - More Than...

  R. Emmett Murray

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  A thoroughly updated edition of the clever, fun-to-read compilation of union language and lore. “Worth reading aloud while walking the picket line.” —The Seattle Times   First published in 1998, The Lexicon of Labor found a large and appreciative following among readers who were grateful to have the vibrant, powerful language of the labor movement captured in a lively single volume. This long-awaited revised and updated edition includes dozens of new terms and developments that will introduce a new generation to the labor lexicon.   From Frederick Douglass to César Chávez, from the Haymarket Riots in 1886 to the Change to Win federation formed in 2005, this classic labor lexicon provides concise, enlightening sketches of over five hundred key places, people, and events in American labor history. A practical resource for students and journalists, The Lexicon of Labor is as entertaining for longtime union members seeking to get reacquainted with the traditions of the movement as it is for newcomers wishing to discover the unique language and history of unionism.  The Lexicon of Labor also includes explanations of major legislative acts, definitions of key legal terminology, and complete listings of all the member unions of the AFL-CIO and independent unions in the United States. It is the perfect introduction to the history of labor in America.   “A handy reference for individuals who want an introduction to U.S. labor terminology and labor history.” —Library Journal   “Fills a longstanding void . . . by far the largest compilation of definitions of words and phrases used in the specialized vocabulary of unionists.” —Northwest Labor Press

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  Turning Small Talk into Big Talk

  Jan ura

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  In Turning Small Talk into Big Talk, Jan Janura helps readers move below the surface and experience deep, meaningful conversations that are not only interesting, but even life-changing.Small talk is awful, awkward, and ultimately useless—and everyone knows it.When is the last time you had a significant conversation with your spouse, your kids, your best friend, your neighbor, or a close business associate? No, not small talk. We do enough of that with our fingers in five-word text “conversations” or in dull, surface-level, face-to-face interactions. Small talk isn’t getting us anywhere. What we need today more than ever is “Big Talk,” real conversations in which we dig deep into our souls and discuss intriguing topics that truly shape the world and impact our daily lives. Conversation is undoubtedly the most important part of a relationship, whether it’s business, personal, or spiritual. It’s the only way to truly get to know someone, and it’s the best method in strengthening your bond with a business partner, spouse, friends, your children, and even God.Each of us wants to interact with others, and all of us want to be heard. The conversations we each have can truly change the world—or destroy it—and the words, questions, and answers each of us use (or don’t use) can alter our own life and the lives of everyone around us. So, why wouldn’t we choose to make our conversations as impactful and memorable as we can?            In Turning Small Talk into Big Talk, Jan Janura unpacks the simple, easy-to-apply method he’s used throughout his career to turn dinner parties and other gatherings into fun, interesting, sometimes life- and career-changing experiences. If you find yourself desperate for deeper connection in your most important relationships, or if you find yourself responsible for regularly hosting clients or co-workers, this book is the missing tool in your tackle box!

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  The Art of Packaging a...

  Dr. Jim Anderson

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  During a negotiation a lot of promises and agreements are made by both sides of the table. This is all well and good, but the ultimate goal of any negotiation is for both sides to agree on a deal that they can live with. As a negotiator, it's going to be your job to take a look at where things stand in the negotiation and then package up the agreements so that they can be included in the final deal. 
  
   
  What You'll Find Inside: 
  
  THE POWER OF DELAYS IN A NEGOTIATION
  LEARN TO THINK LONG-TERM IN YOUR NEXT NEGOTIATION
  WHY NEGOTIATORS SHOULD PUT A DEAD DOG ON THE TABLE
  WHY EVERY NEGOTIATOR SHOULD HAVE A “DEAL BOOK” 
  
  
   
  As part of this process, you'll have to understand how delays can be used in a negotiation to get what you want. International negotiations can take a long time and be very complex, but they can show us how a deal can be packaged in a way that makes it agreeable to all. 
  
   
  Issues are what a negotiation is all about. As we look for ways to package a deal, we need to understand that there can be multiple solutions to each issue. Additionally, what we do for the other side or what they do for us can help to move things along. 
  
   
  Everything in a negotiation can have an effect on the bottom line of the deal that you are trying to package. You need to stay aware of this. In order to find the deal that both sides can live with, it helps to be able to focus on the long term. 
  
   
  Often times during a negotiation there can be so many things going on that it is all too easy to get lost and confused. That's why skilled negotiators use a checklist and a deal book. This allows them to keep track of all of the details and maintain a scoreboard that shows them who has agreed to what.

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