Global Branding Advertising and Marketing Strategies

Purnima Embranthiri

Summary

"Global Branding, Advertising, and Marketing Strategies" explores the importance of branding in the 21st century, emphasizing that while products are made in factories, brands are created in the minds of consumers. We discuss how branding specifies goods or services through names, designs, and terms, making it essential for businesses of all sizes.
In the era of social media, consumers prefer branded companies. Our book covers the essentials of brand marketing, showing how to promote goods and services using brand names through stories and advertisements. We include insights from experts in branding and explain how to manage branding and advertising on a global scale.
You'll gain an understanding of digital branding, business branding strategies, and the overall significance of global business branding.

Available since: 01/03/2025.

Print length: 204 pages.

Business & Economics

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