The Unseen Influence Of Anchors On Our Judgments - A Challenge To Rationality
Publishing Oxford Business
Maison d'édition: Oxford Publishing
Synopsis
THE UNSEEN INFLUENCE OF ANCHORS ON OUR JUDGMENTS A CHALLENGE TO RATIONALITY (PSYCHOLOGY & DECISION-MAKING) WRITTEN BY: OXFORD BUSINESS PUBLISHING ABOUT THIS BOOK This book has been crafted by integrating the insights and expertise of numerous renowned international specialists in the field. Rather than relying on a single or average source, it draws from a rich combination of premium, authoritative perspectives, ensuring that readers gain access to the highest quality knowledge available. CONTENT: Introduction: Two Minds At Work The Hidden Currents Of Intuition: System 1's Dominance A Curious Discovery: The Wheel Of Fortune Experiment Two Paths To Influence: Anchoring As Adjustment And Priming System 2's Effortful Recalibration: Anchoring As Adjustment System 1's Automatic Pull: Anchoring As Priming Measuring The Grip: The Anchoring Index Randomness Is No Shield: The Power Of Irrelevant Anchors Anchors In The Marketplace: Consumer Behavior And Marketing The First Move Advantage: Anchoring In Negotiations Experts And The Anchor: Professional Judgments In Law And Finance What You See Is All There Is (Wysiati) And Anchoring The Struggle For Control: Mobilizing System 2 Against Anchors Cognitive Strain As A Defense: When Difficulty Helps Beyond The Illusion: Implications For Rationality And Autonomy
