Scaling Too Soon - Why Unvalidated Launches Lead To Disaster
Publishing Oxford Business
Maison d'édition: Oxford Publishing
Synopsis
SCALING TOO SOON WHY UNVALIDATED LAUNCHES LEAD TO DISASTER (STARTUP & GROWTH) WRITTEN BY: OXFORD BUSINESS PUBLISHING ABOUT THIS BOOK This book has been crafted by integrating the insights and expertise of numerous renowned international specialists in the field. Rather than relying on a single or average source, it draws from a rich combination of premium, authoritative perspectives, ensuring that readers gain access to the highest quality knowledge available. CONTENT: The Allure Of The Wide Road: Why Startups Rush And Fail The Product Development Model: A Blueprint For Established Companies, A Trap For Startups The Webvan Cautionary Tale: An $800 Million Lesson In Product-Centric Disaster Ten Fatal Flaws: Why The Traditional Model Sabotages Startup Success "Fire, Ready, Aim": The Perilous Focus On First Customer Ship The Execution Trap: Why Learning And Discovery Are Ignored The Absence Of Meaningful Milestones: Flying Blind In Sales And Marketing Premature Scaling: The Accelerant To The Death Spiral Unrealistic Expectations And Market Type Blindness: Setting Up For Failure The Customer Development Model: The Path To Epiphany Customer Discovery: Validating Vision, Not Just Building Product Customer Validation: Proving Repeatable Sales Before Scaling Customer Creation: Tailoring Demand For Your Market Type Company Building: Scaling The Organization For Mainstream Success The Founder's Evolving Journey: Adapting Leadership To Scale
