Multi-Sided Platforms - Connecting Interdependent Customer Groups
Publishing Oxford Business
Verlag: Oxford Publishing
Beschreibung
MULTI-SIDED PLATFORMS CONNECTING INTERDEPENDENT CUSTOMER GROUPS (STRATEGY & INNOVATION) WRITTEN BY: OXFORD BUSINESS PUBLISHING ABOUT THIS BOOK This book has been crafted by integrating the insights and expertise of numerous renowned international specialists in the field. Rather than relying on a single or average source, it draws from a rich combination of premium, authoritative perspectives, ensuring that readers gain access to the highest quality knowledge available. CONTENT: The New Era Of Business Models And Value Creation Understanding Multi-Sided Platforms: The Core Concept The Business Model Canvas: A Shared Language For Platforms Customer Segments In Multi-Sided Platforms: Interdependence And Subsidization Value Propositions For Multiple Sides: Solving Diverse Needs Revenue Streams And Pricing Mechanisms In Multi-Sided Platforms Key Activities, Resources, And Partnerships For Platform Operation Analyzing The Multi-Sided Platform Environment Evaluating Multi-Sided Platform Business Models: A Swot Approach Generating Innovative Multi-Sided Platform Ideas: Ideation Techniques Visualizing Multi-Sided Platform Models: The Power Of Visual Thinking Prototyping Multi-Sided Platforms For Exploration And Validation Crafting Compelling Stories And Scenarios For Multi-Sided Platforms Strategic Differentiation: Blue Ocean Strategy For Multi-Sided Platforms Implementing And Managing Multi-Sided Platform Business Models
