Successful Chasm Crossings - From Early Adopter To Mainstream
Publishing Cambridge Review
Maison d'édition: Cambridge Review Publishing
Synopsis
SUCCESSFUL CHASM CROSSINGS FROM EARLY ADOPTER TO MAINSTREAM (MARKETING & GROWTH) WRITTEN BY: CAMBRIDGE REVIEW PUBLISHING ABOUT THIS BOOK This book has been crafted by integrating the insights and expertise of numerous renowned international specialists in the field. Rather than relying on a single or average source, it draws from a rich combination of premium, authoritative perspectives, ensuring that readers gain access to the highest quality knowledge available. CONTENT: The Chasm Phenomenon: A High-Tech Marketing Reality Understanding The Technology Adoption Life Cycle (Talc) High-Tech Marketing Enlightenment: First Principles And Early Markets The Perils Of The Chasm: Why Ventures Fail The D-Day Analogy: A Strategic Blueprint For Crossing The Chasm Targeting The Point Of Attack: Selecting Your Beachhead Niche Assembling The Invasion Force: The Whole Product Concept Tactical Alliances: Partners And Allies For Whole Product Delivery Defining The Battle: Creating The Competition And Positioning The Art Of Positioning: Making Your Product Easy To Buy Launching The Invasion: Distribution Strategies For The Mainstream Fueling The Invasion: Distribution-Oriented Pricing Documentum And Salesforce.Com: Case Studies In B2b Chasm Crossings Vmware, Aruba, And Lithium: Infrastructure And Service-Oriented Successes Leaving The Chasm Behind: Post-Crossing Management And Growth
