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Market-Specific Demand Generation - Tailoring Customer Creation Approaches - cover

Market-Specific Demand Generation - Tailoring Customer Creation Approaches

Publishing Cambridge Review

Maison d'édition: Cambridge Review Publishing

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Synopsis

MARKET-SPECIFIC DEMAND GENERATION
 
 
 
TAILORING CUSTOMER CREATION APPROACHES
 
 
 
(STARTUP & ENTREPRENEURSHIP)
 
 
 
WRITTEN BY: CAMBRIDGE REVIEW PUBLISHING
 
 
 
 
 
ABOUT THIS BOOK
 
This book has been crafted by integrating the insights and expertise of numerous renowned international specialists in the field. Rather than relying on a single or average source, it draws from a rich combination of premium, authoritative perspectives, ensuring that readers gain access to the highest quality knowledge available.
 
 
 
 
 
CONTENT:
 
The Path To Epiphany: Introducing The Customer Development Model
 
The Perilous Road: Why The Product Development Model Fails Startups
 
The Strategic Imperative: Understanding The Four Types Of Startup Markets
 
The Philosophy Of Customer Creation: Beyond Marketing Communications
 
Getting Ready For Launch: Choosing Your Market Type And Assessing Risks
 
Defining First-Year Objectives: Customer Creation Goals By Market Type
 
Strategic Positioning: Crafting Your Company's Narrative By Market Type
 
Product Positioning: Differentiating Your Offering By Market Type
 
External Validation: Engaging Analysts And Influencers For Positioning
 
The Big Reveal: Selecting The Right Launch Strategy By Market Type
 
Targeted Communication: Selecting Customer Audiences And Messengers
 
Crafting Sticky Narratives: Messages, Context, And Media Strategy
 
Measuring Impact: Tracking Success And Creating Demand By Market Type
 
Bridging The Chasm: Transitioning To Mainstream Customers And Sales Growth
 
The Agile Enterprise: Building Mission-Centric, Fast-Response Departments
Disponible depuis: 30/08/2025.
Longueur d'impression: 43 pages.

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