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Growth Metrics For Free Mobile Apps - Unlocking Engagement And Revenue - cover

Growth Metrics For Free Mobile Apps - Unlocking Engagement And Revenue

Publishing Cambridge Review

Verlag: Cambridge Review Publishing

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Beschreibung

GROWTH METRICS FOR FREE MOBILE APPS
 
 
 
UNLOCKING ENGAGEMENT AND REVENUE
 
 
 
(ANALYTICS & DATA)
 
 
 
WRITTEN BY: CAMBRIDGE REVIEW PUBLISHING
 
 
 
 
 
ABOUT THIS BOOK
 
This book has been crafted by integrating the insights and expertise of numerous renowned international specialists in the field. Rather than relying on a single or average source, it draws from a rich combination of premium, authoritative perspectives, ensuring that readers gain access to the highest quality knowledge available.
 
 
 
 
 
CONTENT:
 
Understanding The Free Mobile App Business Model
 
The Lean Analytics Approach For Mobile Applications
 
Mobile App Monetization: Beyond Downloads
 
User Acquisition: Downloads, App Store Visibility, And Initial Engagement
 
Mobile Customer Acquisition Cost (Cac) And Its Challenges
 
Measuring Engagement And Stickiness In Mobile Apps
 
Understanding And Reducing Mobile App Churn
 
Revenue Per User: Arpu, Arpdau, And Arppu Deep Dive
 
Segmenting Your Mobile App Users: Minnows, Dolphins, And Whales
 
The Viral Engine: Strategies For User-Generated Growth
 
Leveraging Ratings And Reviews For Mobile App Growth
 
Mobile Customer Lifetime Value (Clv): The Long-Term View
 
Experimentation And Iteration In The Mobile App Ecosystem
 
Growth Hacking Your Mobile App With Leading Indicators
 
Scaling And Sustaining Your Free Mobile App Business
Verfügbar seit: 30.08.2025.
Drucklänge: 43 Seiten.

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