D'autres livres qui pourraient vous intéresser

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  Branded! - How Retailers Engage...

  Lori Schafer, Bernie Brennan

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  Social media is having a major impact on marketing.  It is the  glue that leverages the consumers views and opinions across  all elements of a retailers business.  Retailers are  becoming aware that social media offers promising ways they can  benefit from it, such as improving brand awareness, listening to  consumer sentiments, creating incentives to drive cross-channel  traffic and purchases, building content-focused communities to  improve loyalty, enticing consumers to try new products,  understanding assortment preferences and improving customer  service.      Analytics are essential to a retailers success in  leveraging social media and mobility. The amount of data produced  by these new channels is explosive.  Quick and effective  analysis of this data and resulting actions are essential to  achieving business benefit.   Analytical tools exist for  retailers to listen, learn, react and engage with consumers within  and across social media, mobility and other channels.  The  more a retailer engages with these tools, the savvier it becomes  about consumers and their preferences.  Written in a blog format to help retailers experience  interactive dialog in this rapidly growing communication vehicle,  this book will create awareness of social networking and mobile  technologies and the significant impact these channels are already  having on retailers; provide specific examples of social media and  mobility business applications ; explain why companies need to act  now; describe the analytical tools necessary to make informed  decisions on the data; demonstrate how to use social media to  leverage brand equity across the entire business; and recommend a  process for building a comprehensive strategy and action plan.

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  INSPIRED - How to Create Tech...

  Marty Cagan

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  How do today's most successful tech companies—Amazon, Google, Facebook, Netflix, Tesla—design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than most tech companies. In Inspired, technology product management thought leader Marty Cagan provides listeners with a master class in how to structure and staff a vibrant and successful product organization, and how to discover and deliver technology products that your customers will love—and that will work for your business. 
   
   
   
  With sections on assembling the right people and skillsets, discovering the right product, embracing an effective yet lightweight process, and creating a strong product culture, listeners can take the information they learn and immediately leverage it within their own organizations—dramatically improving their own product efforts. 
   
   
   
  Whether you're an early-stage startup working to get to product/market fit, or a growth-stage company working to scale your product organization, or a large, long-established company trying to regain your ability to consistently deliver new value for your customers, Inspired will take you and your product organization to a new level of customer engagement, consistent innovation, and business success. 
   
   
   
  This audiobook includes a new preface not included in the print edition.

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  Right Riches For You

  Gary M. Douglas, Dr. Dain Heer

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  What Does Money Mean to You? Have you decided that money is more valuable than you? "Money is never the problem in our lives," says Gary Douglas. "It's about what we're willing to receive. And what we're willing to receive is just a choice." What are you choosing to receive? Are you choosing to have money in your life? What if generating money and having money was fun and joyful? What if, in having fun and joy with money, you receive more of it? What would that be like?Money follows joy; joy does not follow money. Do you only generate enough money to "get by?" Have you made having money unattainable? What if you could generate obscene amounts of wealth easily and joyfully? Most programs about money deal with saving or investing; they do not address how to make money a reality in your life. Right Riches for You contains a unique set of practical tools and energetic processes you can use to unlock the areas of your life where you limit the amount of money you can have and receive. The Right Riches for You tools empower you to change your financial situation with ease and permanence. It's simply a choice.What are you choosing?

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  Bitcoin's Ascent: A Bibliometric...

  Bryan DeHart

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  Tjis podcast offers a comprehensive examination of the growing body of academic literature surrounding Bitcoin. This insightful analysis uses bibliometric methods to uncover patterns, trends, and networks within Bitcoin research, making it an indispensable resource for academics, professionals, and enthusiasts seeking to understand the intellectual landscape of cryptocurrency studies. Through detailed analysis and accessible data visualizations, the podcast provides valuable insights into the evolution of Bitcoin scholarship, highlighting key contributors, impactful publications, and emerging areas of study.

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  Secrets of Top Luxury Agents -...

  Michael LaFido

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  #1 AMAZON BESTSELLER🏆 
  Become The #1 Trusted Luxury Agent Today & Dominate Your Market 
  In this one of a kind book, Renowned luxury real estate expert, and founder of the LUXE Designation Michael LaFido unveils an unparalleled collaboration, gathering insights from 23 luminaries in the field and 3 rising stars, making their expertise more accessible than ever before. Discover the closely guarded secrets that have propelled these icons to the top of the industry. With each turn of the page, discover invaluable advice that promises to revolutionize your approach to luxury real estate. But this book is not just for real estate professionals; prospective buyers and sellers will find indispensable tips to navigate the high-stakes luxury market, safeguarding them from costly missteps. Don't miss your chance to gain the edge in the most coveted realm of real estate.

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  Soldiers and Silver - Mobilizing...

  Michael J. Taylor

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  By the middle of the second century BCE, after nearly one hundred years of warfare, Rome had exerted its control over the entire Mediterranean world, forcing the other great powers of the region—Carthage, Macedonia, Egypt, and the Seleucid empire—to submit militarily and financially. But how, despite its relative poverty and its frequent numerical disadvantage in decisive battles, did Rome prevail? Michael J. Taylor explains this surprising outcome by examining the role that manpower and finances played, providing a comparative study that quantifies the military mobilizations and tax revenues for all five powers. Though Rome was the poorest state, it enjoyed the largest military mobilization, drawing from a pool of citizens, colonists, and allies, while its wealthiest adversaries failed to translate revenues into large or successful armies. Taylor concludes that state-level extraction strategies were decisive in the warfare of the period, as states with high conscription and low taxation raised larger, more successful armies than those that primarily sought to maximize taxation. Comprehensive and detailed, Soldiers and Silver offers a new and sophisticated perspective on the political dynamics and economies of these ancient Mediterranean empires.

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