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  Beyond the Jumbotron - Creating...

  James Giglio

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  Beyond the Jumbotron: Using Immersive Technology to Transform the Fan Experience A simple guidebook for navigating the new world of sports marketing and brand managementThe modern consumer, today’s fan, is no longer passive. Over three quarters of millennials say they prefer experiences over traditional advertising. Old approaches won’t work. Yard barkers handing out free towels. A stadium plastered with billboards. Maybe a new Jumbotron. Today’s fan is looking for something more engaging, more interactive, and more immersive.Industry pioneer, James Giglio, the founder of MVP Interactive, takes us through his fascinating decade-long journey, starting out with a vision for immersive experiences, well before anyone had ever heard of virtual reality. Over that time, he has had the opportunity to work with many leading sports teams, professional leagues, advertising agencies, and consumer brands, to completely redefine the fan experience and now he shares those lessons with us.James also takes us through his own personal story of building a startup, from growing up as a daydreaming kid in Ocean County, New Jersey, to working with an advertising agency in New York and recognizing that three themes were emerging: the iPhone app explosion, the increased use of digital signage or so-called “street furniture,” and the emergence of “pop up events” by leading brands. He began to wonder how these three trends could be brought together. What if the immersive technology on our iPhone could be brought to the streetscape? What if those digital displays could become interactive? And what if brands could attract consumers to them rather them just hawking them promotions and free stuff? The result was MVP Interactive. But like any startup, there were bumps along the way and James’ story is a heartfelt, honest tale of making many... let’s just say, learning a lot of lessons along the way.The timing could not be better. Post Covid, events are back and back big. During the pandemic, we all went fully remote and realized it was just way too much screentime. But we are also not going back to the way it was. Beyond the Jumbotron lies a new, hybrid world where human interaction and technology combine. James takes us through not only the why — the dramatic changes in consumer attitudes and behavior that are driving the adoption of immersive technology, but more importantly the how — how to bring these projects to life and lead to real, measurable result after case study and shows the possibilities of new technology are not only endless, but also just the beginning. lts for sports properties and brands. James and his team at MVP Interactive have completed over 200 immersive technology projects and the book is filled with case study after case study and shows the possibilities of new technology are not only endless, but also just the beginning.

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  The Healing Touch for Cats - The...

  Michael W. Fox

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  The landmark The Healing Touch: The Proven Massage Program, now updated and revised.Distinguished veterinarian and animal psychologist Dr. Michael W. Fox shares his pioneering 6-step massage technique through detailed illustrations, photos, and easy-to-read instructions, and provides information on how to understand your cat's anatomy, develop a massage routine, use massage to diagnose illness, and integrate it as part of overall care for your cat.This proven massage program for cats helps affirm the human-animal bond by providing instruction on why cats need massage, how to understand your cat's body language, how to give a diagnostic or therapeutic massage, and how to keep your cat healthy. 60 black & white drawings & photos, resources, index.

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  DeFi(Decentralized Finance)...

  Boris Weiser

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  ★DO YOU WANT TO DISCOVER HOW TO TRADE CRYPTOCURRENCIES?★ 
   ★ GET THIS AUDIOBOOK NOW AND START TRADING TODAY! ★ 
  In this book you will discover;HOW TO FIND 100X TOKENS EARLYHOW TO CHOOSE THE BEST CRYPTO CARDSWHAT ARE THE BEST LENDING PROTOCOLS FOR CRYPTO LOANSWHAT ARE THE BEST DEFI PROTOCOLSWHAT ARE THE BEST DECENTRALIZED EXCHANGESTHE FUTURE OF BITCOIN, ETHEREUM & DEFI PROTOCOLSHOW TO INVEST IN DECENTRALIZED VIDEO STREAMINGHOW TO INVEST IN PRIVACY BASED BLOCKCHAINSHOW TO INVEST IN STABLECOINSHOW TO INVEST IN NEXT GENERATION BLOCKCHAINSHOW MUCH SHOULD YOU INVEST IN BITCOIN VS ETHEREUMWHAT PRIVACY COINS YOU MUST INVESTWHAT ORACLE CRYPTOS YOU MUST INVESTWHAT ARE THE BEST SMART CONTRACT BLOCKCHAINS TO INVESTHOW TO KEEP YOUR CRYPTO INVESTMENTS SAFEWHAT ARE THE BEST HARDWARE WALLETS FOR ANY CRYPTOHOW TO INVEST IN SUPPLY CHAIN BLOCKCHAINSHOW TO INVEST IN CRYPTO DIAMONDSHOW TO INVEST IN VISA LEVEL SMART CONTRACTSHOW TO INVEST IN FACEBOOK'S DIEM TOKENHOW TO INVEST IN VIRTUAL WORLD BLOCKCHAINSHOW TO INVEST IN SMART CONTRACT BLOCKCHAINSHOW TO INVEST STELLAR'S NATIVE LUMENS CRYPTOCURRENCYHOW TO INVEST IN UNI GOVERNANCE CRYPTO TOKENSHOW TO INVEST IN CROSS-CHAIN DERIVATIVESHOW TO CUT YOUR CRYPTO TAXES DOWNHOW TO USE TECHNICAL ANALYSIS FOR CRYPTOCURRENCY TRADINGHOW TO TRADE CRYPTOCURRENCIES ON BINANCEHOW TO VALUE ANY CRYPTOCURRENCY USING TOKENOMICSWHAT ARE THE BEST PERFORMING DEFI CRYPTOCURRENCIESHOW TO TRADE BITCOIN OPTIONSHOW TO INVEST IN DECENTRALIZED ICO-SHOW TO INVEST AND TRADE CRYPTOCURRENCY IPOS 
  ★ If you are ready to invest or trade cryptocurrencies, buy this book now! ★

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  Mastering Navigation at Sea -...

  Paul Boissier

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  A lot of people are drawn to the sea, and for good reason – it's the world's last wild and largely unspoilt wilderness. But to properly enjoy the sea, and to do so safely, you must have the skills, knowledge and confidence to plan thoroughly and stay one step ahead of the game. This book is thoughtfully written to help yachtsmen do just that. It's not another RYA Course Handbook; it's written by a mariner for other mariners. It's well-informed, easy to read and honest about the author's triumphs and disasters over a lifetime's navigating. He has a unique perspective having navigated in many parts of the world from high up on the bridge of a warship, close to the water in a cruising yacht and at depth in a submarine. After his navy career he was Chief Executive of the Royal National Lifeboat Institution (RNLI), often dealing with the consequences of poor navigation. The author brings the subject to life in a book that is designed to help yachtsmen refresh their knowledge of, and their enthusiasm for, the timeless skills of navigation. It is packed with hundreds of illustrations – colour photographs, charts, diagrams and tables – making the text easy to understand. The book is part of Fernhurst Books' Skipper's Library series of practical books for the cruising sailor.

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  Motorboating Start to Finish -...

  Barry Pickthall

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  Motorboating Start to Finish is the perfect book for you if you are new to motorboating and need to learn the basics, or if you are experienced, but wish to broaden your skills and develop your techniques. This easy-to-follow, step-by-step guide takes you through the basic principles, preparing to go to sea, your first voyage and safety at sea. It includes advice on choosing and buying a motorboat, essential equipment, boat handling, tides, weather and navigation, all taken from courses delivered by the UK's biggest sailing school, the UKSA. This book is accessible to all levels, giving those new to motorboating straightforward advice, and showing experienced powerboaters how to take the sport to the next level with professional tips that will help improve speed, skill, safety and enjoyment. It is a complete reference for every level of tender, RIB, fishing boat, motor cruiser or sportsboat driver. This book is packed with hundreds of illustrations and photographs, and is a great way to learn, develop and refresh your powerboating skills.

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  The Politics of Space Security -...

  James Clay Moltz

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  Updated third edition: “An excellent work. . . . This history may be the best space summary currently in publication.” —Journal of Military and Strategic Studies   For more than sixty years, countries have conducted military and civilian activities in space, often for competitive purposes. But they have not yet fought in this environment. This book examines the international politics of the space age from 1957 to the present, the reasons why strategic restraint emerged among the major military powers, and how recent trends toward weaponization may challenge prior norms of conflict avoidance.    James Clay Moltz analyzes the competing demands of national interests in space against the shared interests of all spacefarers in preserving the safe use of space in the face of emerging threats, such as man-made orbital debris. This new edition offers analysis of the 2011 to 2018 period, including the second term of President Obama and the beginning of the Trump administration. Focusing on great power competition and cooperation, as well as questions related to the sustainability of current and future national space policies, The Politics of Space Security is an authoritative history of the space age.  Praise for previous editions   “Most of [this] well-written study is blessedly free from jargon . . . .a particularly valuable contribution to the space security debate, given both the wide range of the historical dimensions . . . .and the incisive quality of its analysis.” —Issues in Science and Technology   “An impressive and timely contribution to security studies . . . .it is difficult to find fault with this thoughtful and comprehensive volume.” —Review of Policy Research

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