D'autres livres qui pourraient vous intéresser

• 

  Your Customer Rules! -...

  David Jaffe, Bill Price

  • 0
  • 0
  • 0

  Most organizations struggle to really improve one of the most  important factors of their success: the sales and service  experiences they offer customers. Despite extensive--and  expensive--efforts, this critical competitive edge remains out of  reach for many. They key problem is that most companies fail to  understand that, more than ever before, the customer is in control  of the relationship. Where marketers used to think in terms of B2B  or B2C, they have to start thinking "Me2B"--that is, the way the  customer relates to the company.   Grounded in this shift, Your Customer  Rules! reveals the truth about how the best  organizations design, measure, and deliver great customer serivce  experiences. Based on extensive research into top-performing  organizations, Bill Price and David Jaffe have  devised 7 simple principles that correspond with the highest  customer retention--and therefore sustained profits. These 7  drivers of great customer experience are:    You know me, you remember me  You give me choices  You make it easy for me  You value me  You trust me  You surprise me withstuff that I can't imagine  You make me better and let me do more    Alongside these 7 drivers, the authors share examples of  companies who succeed at customer experience, such as Amazon,  DIRECTV, FlightCentre, Ventre-Privee, and Yamato Transport.  With a simple, elegant solution for driving lasting value for  customers by providing a great customer experience, Your  Customer Rules! is essential reading for store managers,  contact center managers, leaders of customer-facing teams, and  executives.

  Voir livre

• 

  International Economics - Global...

  Daniel Shore

  • 0
  • 0
  • 0

  International economics explores the intricate dynamics of economic interactions between countries, delving into a myriad of topics and theories. At its core, it examines the flows of goods, services, capital, and labor across borders, and the resultant impact on economies worldwide. This discipline encompasses: 
    
  Trade Theories, which elucidate why countries engage in trade and how they benefit from specialization and exchange. Key theories include comparative advantage and the Heckscher-Ohlin model. 
    
  Trade Policies, wherein governments enact measures like tariffs, quotas, and subsidies to safeguard domestic industries or foster exports, with repercussions on trade patterns, economic welfare, and diplomatic relations. 
    
  Exchange Rates, involving the valuation of currencies relative to one another and the ramifications of fluctuations on international trade, investment, and monetary policy. 
    
  Balance of Payments, a framework tracking a country's transactions with the world, including trade in goods and services, financial capital flows, and changes in reserves, offering insights into economic stability and external financial position.

  Voir livre

• 

  Retirement Runway - A Story...

  Joseph A. Clark CFP

  • 0
  • 0
  • 0

  Attention all families… 
  When we began our journey as an adult, there are a few life lessons that we all wish we had known. In this genre-bending fictional story, a grandfather and his eighteen-year-old grandson hold a series of conversations about family, life, and the foundation for building a financial legacy. 
  Joe refined the concept of the Retirement Runway during his thirty-five years as a certified financial planner, including his many appearances on CNBC and Fox Business. He has dedicated his life to serving families and currently manages over $700M in assets (as of the date of publication) through the registered investment advisor firm he co-founded, the Financial Enhancement Group. Now, he’s woven it all into this story. 
  This story isn't a textbook. Inside, you will find a personal story with a message aboutthe foundation of personal finance;the celebration of family; andthe map for navigating the legacy you want to create. 
  After you read the book, you might read it to your children or grandchildren. 
  To quote Sir Winston Churchill, “To each there comes in their lifetime a special moment when they are figuratively tapped on the shoulder and offered the chance to do a very special thing, unique to them and fitted to their talents. What a tragedy if that moment finds them unprepared or unqualified for that which could have been their finest hour.”

  Voir livre

• 

  Our Connected World - An...

  Thomas T. Taylor

  • 0
  • 0
  • 0

  Embark on a riveting exploration of the intricate tapestry of our interconnected world with Our Connected World: An In-depth Examination of Globalization. This comprehensive guide delves into the multifaceted phenomenon of globalization, tracing its roots, examining its impact, and contemplating its future. Begin your journey with a clear definition of globalization, followed by a historical overview that takes you from the ancient and medieval periods, through the age of discovery, the industrial revolution, and into the 20th century. Each era is meticulously dissected, revealing the complex interplay of forces that have shaped our world. Discover the forces of globalization that have been the catalysts of change. Understand how technological advances, economic drivers, political factors, and social and cultural elements have intertwined to propel us into an era of unprecedented connectivity. 
   
  Witness the impact of globalization on the global economy, politics, environment, and society. From the bustling markets of North America to the emerging economies of Africa, the book offers a panoramic view of globalization's effects across different regions. It further scrutinizes its influence on developed, developing, and least developed countries, providing a balanced perspective on the benefits and challenges. Gain insights into the key institutions that have been instrumental in shaping globalization. Learn about the roles of the United Nations, the World Bank, the IMF, the World Trade Organization, and various regional trading blocs and economic unions. 
   
  Explore the 21st-century facets of globalization, including digital globalization, the impact of pandemics, and the pressing issue of climate change. The book also presents thoughtful critiques of globalization, addressing economic, social, cultural, and environmental concerns. Finally, gaze into the crystal ball to envision the future of globalization.

  Voir livre

• 

  Trendsetters How to Spot and...

  J Emanuel

  • 0
  • 0
  • 0

  Trendsetters: How to Spot and Leverage Social Media Trends for Marketing Success is the ultimate guide for marketers and business owners looking to stay ahead in the fast-paced world of social media. Written by J. Emanuel, this audiobook provides actionable insights into identifying and harnessing the power of emerging trends to drive brand growth. 
  You’ll learn how to understand social media trends and why they are critical for staying relevant in today’s digital landscape. From decoding trend signals to using tools and techniques for tracking them, this audiobook equips you with the skills needed to stay ahead of the curve. Discover how to align trends with your brand in an authentic and relevant way, and create content that resonates with your audience in real-time. 
  Explore strategies for working with influencers and brand ambassadors to amplify trend impact, and dive into real-world case studies of successful trend-driven campaigns. Trendsetters also addresses the importance of balancing trend engagement with long-term strategy, ensuring your brand avoids trend fatigue while staying adaptable. 
  With practical advice on measuring the impact of trend-based marketing and preparing for future innovations, this audiobook is a must-have for anyone serious about mastering the art of trend-based marketing.

  Voir livre

• 

  Trusted - The Proven Path to...

  Natalie Doyle Oldfield

  • 0
  • 0
  • 0

  Trusted: The Proven Path to Customer Loyalty and Business Growth reveals how top companies harness trust to secure their market dominance and drive substantial growth. 
  Expert Natalie Doyle Oldfield, a leading authority on trust in business, provides a proven framework for turning customer trust into a powerful revenue engine. 
  Drawing from research and real-world success stories, Oldfield outlines actionable strategies to enhance your organization's "Trust Equity™" and convert it into increased sales and stronger client relationships. 
  In this book, you will:Learn evidence-based strategies to transform trust into tangible revenue growthDiscover how to measure and boost your organization's Trust Equity™Identify and mitigate critical trust risks that may be costing you clientsBuild a team that embodies confidence and competence to inspire customer trust 
  Trusted delivers practical tools, checklists, and principles to turn trust into your most significant business asset. Don't let trust be a mere concept use it to drive customer loyalty, attract top talent, and achieve unparalleled success.  
  "Through engaging stories and relevant business examples in her book Trusted, Natalie provides a valuable playbook to earn and keep the trust of customers and those with whom you work. This wonderful book is deeply insightful and immensely practical.”-Stephen M. R. Covey, The New York Times bestselling author of The Speed of Trust and Trust & Inspire 
  "In a world where trust is paramount, Natalie Doyle Oldfield's book, Trusted offers profound insights and practical steps to earn of customer trust. Trusted is a must-read for anyone looking to build customer trust and increase market share." - Scott McCain, Chairman, McCain Foods Ltd

  Voir livre