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  The 22 Immutable Laws of Marketing

  Al Ries, Jack Trout

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  The authors have distilled their 40-plus years of marketing expertise to provide the key to today's competitive marketplace, showing you what makes some products inordinately successful while others fall by the wayside.

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  Building Wealth in Your 20s - A...

  David Brewster

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  Are you in your 20s and overwhelmed by financial jargon? Do you find yourself anxiously looking at your bank account, wondering how you'll ever save enough for a secure future? You're not alone. In today's complex economic landscape, the prospect of building wealth can seem daunting. But what if we told you it's not only possible but also simpler than you think? 
   
  If you've ever felt that your money is controlling you rather than the other way around, it's time for a change. Building Wealth in Your 20s: A Step by Step Guide is designed to be your roadmap for financial success. Forget get-rich-quick schemes; this book delivers practical, proven strategies that you can implement right away. Learn to set achievable short-term and long-term financial goals, create and stick to a realistic budget, and save effectively for emergencies. 
   
  Investing might seem like a game reserved for the well-off, but this book demystifies the process. Discover the basics of stocks, bonds, and mutual funds, and find out how to diversify your portfolio for maximum returns and minimum risk. Explore the power of compound interest and how it can significantly boost your wealth over time. 
   
  Contrary to popular belief, not all debts are bad. Learn to differentiate between 'good' and 'bad' debt and find out how to manage them effectively. Understand the importance of a solid credit score and take actionable steps to improve it, setting the foundation for future financial endeavors. 
   
  Imagine living life on your own terms, free from financial worries. With dedicated chapters on financial independence and early retirement planning, you'll gain the skills to build a future where money is a tool, not an obstacle. Learn to manage risks, build a safe financial portfolio, and set yourself up for a comfortable, worry-free retirement.

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  Moms Mean Business - A Guide to...

  Erin Baebler, Laura Galloway

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  There are 9 million women-owned businesses in the United States; they account for $1.3 trillion in revenue. American women are starting businesses at a rate twice that of men. Most of these women are also moms.What does it take to be successful as both a mom and as an entrepreneur? Moms Mean Business gives existing and potential mom business owners the encouragement, advice, and healthy dose of “how-to” they need.In this helpful guide, you will create a customized strategy that includes:A personal definition of success in both life and business—and the way to achieve itThe tools needed to manage time and productivity when your priorities as a mom and business owner conflictA mom-friendly business plan to get you focusedAn approach to self-care that allows you to handle all that’s thrown your wayTips, checklists, and guidance to quickly solve the problems mom entrepreneurs encounterBehind-the-scenes stories and advice from well-known mom entrepreneurs make Moms Mean Business fun to read and full of that all-important “me, too!” factor. It is inspiring, motivating, and, above all, practical.

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  Human Resource Management - A...

  Adrian Wilkinson

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  The way in which organizations manage their people has always been pivotal to their performance, long before formal human resource management coalesced into a definable and somewhat fashionable discipline in the mid-1980s. Earlier campaigns for worker welfare in the eighteenth and nineteenth century were driven by a mix of humanitarian, religious, philanthropic, and business motives, and sought workplace amenities such as medical care, housing, and libraries. At the same time functionaries and departments specializing in HR processes such as hiring, payroll, and record keeping emerged.This Very Short Introduction describes how the key players and watershed moments in labor history shaped the state of human resource management today. In our era of globalization human resource management has to contend with a number of new and increasingly complex factors, such as global sourcing, regional trade agreements and labor standards, remote working, strategic alliances, and innovation driven by competition. As traditional sources of competitive advantage such as access to capital, protected markets, or proprietary technologies evaporate, firms increasingly look to human resource management to offer a competitive edge. In the 'laboratory' of university departments or in the gritty and sweaty reality of the shop floor, there is no single model of human resource management. Instead human resource management today is as able to impact everything from small owner-managed shops in Brick Lane to the high tech behemoths of Silicon Valley. Adrian Wilkinson shows how human resource management covers the relations between employees and their employers, and explores the range of HR practices, processes, and line management activities.

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  DaVinci's Baby Boomer Survival...

  Barbara Rockefeller, Nick Tate

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  Leaving no stone unturned, this indispensable manual takes the sting out of relocation and selling the family home, helps keep retirees from outliving their savings, and offers a step-by-step guide to retirement abroad. From government agencies and fraud protection services, to the top assisted living facilities and patient advocates by state, DaVinci's Baby Boomer Survival Guide is a veritable directory of invaluable resources.Authors Barbara Rockefeller and Nick Tate crafted this comprehensive, easy-to-understand guide, which covers all necessary financial, health care, and lifestyle-related considerations, including:• Determining your optimal social security and retirement age• Intelligent investing• Housing and reverse mortgages• Wills and trusts• Long-term health care and Medicare• Staying healthy, both mentally and physically• The best places to live based on income • and much more

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  About Harsh Dogs and Grumpy...

  Nello Gaspardo

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  Every person is unique! That is unquestionable. Nevertheless, you will find recurring character traits in your colleagues or neighbours that you have to deal with in your job and in everyday life. Just think of the tough dog from the executive floor, the clever fox from the controlling department or the grumpy hedgehog from the facility management.
  In this second, expanded edition, communications and negotiation expert Nello Gaspardo sketches nine different types by using animal metaphors. He points out their strengths and weaknesses and tells you exactly what you need to know when dealing with these people and how to interact with them correctly.
  The book is an indispensable guide for all those who want to achieve their goals quickly, both at work and in everyday life, by effectively working with other people.

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