Weitere Bücher, die Sie mögen werden

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  Death to Beauty - The...

  Eugene M. Helveston

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  In the 1970s, Dr. Alan Scott sought to selectively weaken eye muscles to treat strabismus (when one or both eyes are misaligned) without surgery. After failed attempts with other agents, Scott developed a method to stabilize the bacteria that causes botulism, culminating in a drug that eventually became known as Botox. 
   
   
   
  In Death to Beauty, Eugene M. Helveston, MD, follows the unlikely story of botulism's 1817 discovery in contaminated German sausages, to its use in military and research facilities, to Scott, an ophthalmologist who aimed to safely use the drug in humans. Scott struggled alone as an unknown in the pharmaceutical industry, searching for clinical trial financing and FDA approval, which he achieved at a fraction of the billions big pharma usually spends to bring a drug to market. Eventually, the company Allergan bought him out, capitalizing on the possibilities for cosmetic uses. Scott's formula was renamed "Botox" and reached annual sales in the billions. After the sale, Scott received no further compensation from Botox sales and remained the same unassuming man. 
   
   
   
  A fascinating walk through the intricate history of how the world's deadliest toxin starting as a treatment for crossed eyes became a routine tool for the cosmetic industry, Death to Beauty will make you rethink success, beauty, and deadly bacteria.

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  Charged - A History of Batteries...

  James Morton Turner

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  Winner of the 24th Annual Susanne M. Glasscock Humanities Book Prize 
   
   
   
  Finalist for the 2023 Cundill History Prize 
   
   
   
  Gold Medal Recipient, Nautilus Book Awards, Sustainability 
   
   
   
  To achieve fossil fuel independence, few technologies are more important than batteries. Used for powering zero-emission vehicles, storing electricity from solar panels and wind turbines, and revitalizing the electric grid, batteries are essential to scaling up the renewable energy resources that help address global warming. But given the unique environmental impact of batteries—including mining, disposal, and more—does a clean energy transition risk trading one set of problems for another? 
   
   
   
  In Charged, James Morton Turner unpacks the history of batteries to explore why solving "the battery problem" is critical to a clean energy transition. As climate activists focus on what a clean energy future will create the history of batteries offers a sharp reminder of what building that future will consume. With new insight on the consequences for people and communities on the front lines, Turner draws on the past for crucial lessons that will help us build a just and clean energy future, from the ground up.

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  Data Lake - Comprehensive...

  Alan Murray

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  "Data Lakes: Comprehensive Strategies for Architecting, Managing, and Leveraging Data Lakes for Scalable Analytics, Enhanced Data Integration, and Advanced Insights Across Modern Enterprises" 
  In the age of big data, organizations are increasingly turning to data lakes as a powerful solution for managing and analyzing vast amounts of diverse information. "Mastering Data Lakes" provides an in-depth exploration of this essential technology, offering readers a thorough understanding of how to effectively build, manage, and leverage data lakes to drive business success. 
  This comprehensive guide takes you on a journey through the fundamental concepts of data lakes, contrasting them with traditional data warehouses to reveal their unique advantages. You’ll learn how to design and implement a data lake architecture tailored to your organization’s needs, including strategies for data ingestion, storage, and metadata management. 
  Delve into the intricacies of data quality, governance, and security to ensure that your data lake remains reliable and compliant. Explore advanced topics such as real-time analytics, machine learning integration, and the emerging data lake house paradigm, which blends the best features of data lakes and data warehouses. 
  With practical insights and real-world case studies, this book illustrates how data lakes can be effectively used across various industries, from retail to healthcare. You’ll gain valuable knowledge on overcoming common challenges, optimizing performance, and adopting best practices to maximize the value of your data assets. 
  "Data Lakes" equips you with the tools and expertise to harness the full potential of data lakes, transforming your organization’s data into actionable insights and competitive advantage. 
   

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  Digital Earth - Cyber threats...

  Sarah Katz

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  Digital Earth – Cyber threats, privacy and ethics in an age of paranoia
  Whether it's the next big ransomware attack or cyber terrorism, digital threats have evolved drastically in recent years. Issues surrounding phishing, misinformation, cyber terrorism, physical security, and privacy continue to arise for both individual users and large enterprises.
  With technology an intrinsic part of our everyday lives, we need to be aware of digital threats, and be able to identify other threats such as phishing, ransomware, and spyware before they can wreak havoc in our professional or personal lives.
  This book discusses the most prevalent technological threats that we face today. It is an accessible guide that highlights the most common cyber attacks, and explores data ethics and privacy in an age where we hold so much of our PII (personally identifiable information) online.
  It covers cyber threats such as phishing, disinformation versus misinformation in a post-COVID-19 world, cyber terrorism, and the power of social media, and analyzes ever-evolving privacy concerns in response to technological advances. For example, does the use of drones by law enforcement offer us complete security or raise questions around the privacy of citizens?
  The book focuses on:
  
  - The spike in phishing amid the COVID-19 pandemic
  - Cyber terrorism
  - The risks associated with social media
  - Whether drones are a search-and-rescue solution or the all-seeing eye in the sky

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  Social Media Marketing Blueprint...

  Brian Scott Fitzgerald, Blake...

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  Are you ready to master the ever-changing landscape of social media marketing and transform your business? With "Social Media Marketing Blueprint" by Blake Preston, you can learn to navigate digital advertising strategies and gain the insights you need to grow your business. 
  This book will: 
  -      Help you create compelling content to engage your followers. 
  -      Arm you with the tools and resources you need to maximize productivity. 
  -      Show you how to manage the complexity of free and paid marketing. 
  -      Give you the confidence to make quick decisions on the fly. 
  -      Inspire you with stories of fast-growing businesses. 
  Blake's Guide contains: 
  -      Knowledge of social media marketing's definition and differences from digital marketing. 
  -      Determine your business's needs and target audience before picking a channel. 
  -      Explore ways to boost efficiency and customers. 
  -      Planning and creating audience-pleasing content. 
  -      Understanding paid vs. organic systems. 
  -      Successfully running campaigns to attain aims. 
  "Social Media Marketing Blueprint" is the perfect companion to help you grow your business in the digital age. Buy now before the price changes!

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  The Wolverine Way

  Douglas H. Chadwick, Rick Ridgeway

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  Glutton, demon of destruction, symbol of slaughter, mightiest of wilderness villains . . . The wolverine comes marked with a reputation based on myth and fancy. Yet this enigmatic animal is more complex than the legends that surround it. With a shrinking wilderness and global warming, the future of the wolverine is uncertain. The Wolverine Way reveals the natural history of this species and the forces that threaten its future, engagingly told by Douglas Chadwick, who volunteered with the Glacier Wolverine Project. This five-year study in Glacier National Park—which involved dealing with blizzards, grizzlies, sheer mountain walls, and other daily challenges to survival—uncovered key missing information about the wolverine's habitat, social structure, and reproduction habits. Wolverines, according to Chadwick, are the land equivalent of polar bears in regard to the impacts of global warming. The plight of wolverines adds to the call for wildlife corridors that connect existing habitat that is proposed by the Freedom to Roam coalition.

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