Weitere Bücher, die Sie mögen werden

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  Change for Good - An...

  Paul Klein

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  An action-oriented approach for businesses to solve the world’s most urgent social problems — and benefit from doing so.
  		 
  More than a year into a global pandemic, profit and shareholder value are no longer the primary metric of business success. Customers, shareholders, and communities are demanding that companies do good, do more, and do better. In Change for Good, Paul Klein shows how companies must move beyond what he calls “corporate social responsibility light” and demonstrate how they can help solve social problems that have been defined as UN Sustainable Development Goals.
  		 
  Change for Good is a new system for making social change through business that reflects Paul’s experience over the last 35 years. One of the core principles of Change for Good is including people with lived experience of social problems in identifying promising solutions and collaborating to bring these solutions to life. This methodology can create impactful and sustainable social change in society in ways that aren’t possible when executives make decisions in their boardrooms that are intended to impact the lives of vulnerable people.
  		 
  Through personal experiences, case studies, and practical tools, Change for Good will inspire readers and their organizations to make the shift from a passive social responsibility to taking action to help solve the world’s most pressing social problems.

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  Viral Marketing Success

  Ayisha Harding

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  Viral Marketing Success: The Comprehensive Guide on How to Launch Successful Viral Marketing CampaignsViral marketing buzz occurs daily, in normal, unspectacular circumstances, and when you least anticipate it.The grapevine, rumors, and whispers in your ear are what buzz is all about. Those little flecks of information that individuals share over a cup of java….the outrageous occurrence that somebody just saw and can’t wait to describe or the unbelievably cool product that an acquaintance of a friend just purchased is the body and soul of buzz…and buzz marketing or viral marketing, depending upon what you wish to call it.We all recognize what a computer virus is. It spreads from one PC to another in the blink of an eye. Now “Buzz” is the virus of promoting… it spreads to other buyers and has an epidemic of sales of your product or service.In this audiobook, you will learn the Comprehensive Guide on How to Launch Successful Viral Marketing Campaigns. So what are you waiting for, download a copy of Viral Marketing Success today!

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  Data-Driven Science and...

  SAM CAMPBELL

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  In the modern era, where data is the new gold, "Data-Driven Science and Engineering: Mastering the Art of Data-Driven Decision Making" serves as a comprehensive guide to harnessing the power of data for scientific inquiry and engineering innovation. This book bridges the gap between theoretical knowledge and practical application, offering a deep dive into the methodologies and tools that enable effective data analysis and decision-making processes. 
  Authored by leading experts in data science and engineering, this book is designed for a broad audience, from beginners seeking to understand the basics of data-driven techniques to professionals aiming to enhance their decision-making skills. It covers a wide range of topics, including the fundamentals of data collection and analysis, advanced statistical methods, machine learning algorithms, and the latest in artificial intelligence technologies. 
  "Data-Driven Science and Engineering" not only equips readers with the necessary tools and techniques but also explores the ethical and regulatory considerations of data usage. It emphasizes the importance of transparency, fairness, and accountability in data-driven decision-making, ensuring readers are well-versed in navigating the complexities of the digital age. 
  "Data-Driven Science and Engineering: Mastering the Art of Data-Driven Decision Making" is an invaluable resource for mastering the skills necessary to thrive in a data-centric world. This book will empower you to make informed decisions, optimize processes, and lead projects to success with confidence and precision. 
   

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  Medical Research Methods -...

  Ava Westwood

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  Medical research is the backbone of advancing healthcare, providing critical insights that shape clinical practices, influence public health policies, and guide the development of new treatments. The primary goal of medical research is to generate reliable and reproducible evidence that can inform decisions on diagnosing, treating, and preventing diseases. By understanding the methods of medical research, healthcare professionals and researchers can better evaluate, design, and implement studies that contribute to improving patient care. 
  The importance of research in medicine cannot be overstated, as it allows for the discovery of new knowledge, the development of innovative therapies, and the evaluation of existing medical practices. Medical research has been instrumental in reducing mortality rates, improving the quality of life, and enhancing the effectiveness of treatments. Moreover, it plays a crucial role in addressing emerging health challenges, such as pandemics, chronic diseases, and antimicrobial resistance. 
  At the heart of medical research are study designs, which dictate the methodology for investigating hypotheses and answering research questions. Different types of research designs are used depending on the objectives of the study, the nature of the research question, and the available resources. These designs are broadly categorized into two types: experimental and observational. Experimental designs, such as randomized controlled trials (RCTs), involve the manipulation of variables to test the effects of an intervention, whereas observational designs, such as cohort or case-control studies, examine associations without direct manipulation. Each design has its strengths and limitations, and the choice of design depends on the specific research question, ethical considerations, and feasibility.

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  Lepidopterology - Butterflies...

  Mike Crawford

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  Lepidopterology is the branch of entomology dedicated to the study of butterflies and moths, which together make up the order Lepidoptera. This field examines their anatomy, behavior, life cycles, ecological roles, and evolutionary history. Scientists and enthusiasts alike have contributed to a growing body of knowledge that enhances our understanding of these fascinating insects and their importance in ecosystems. 
  The study of Lepidoptera dates back centuries, with early naturalists documenting species variations and their transformations. One of the earliest references comes from Aristotle, who noted the metamorphosis of caterpillars into winged adults. In the 17th and 18th centuries, scientific classification systems began to take shape, with Carolus Linnaeus organizing butterflies and moths within his broader taxonomy of life. As entomology advanced, researchers uncovered more details about their lifespans, migration patterns, and interactions with other species. 
  Beyond taxonomy, lepidopterology explores the critical role butterflies and moths play in the environment. Many species serve as pollinators, aiding in the reproduction of flowering plants. Their presence in an ecosystem can also indicate environmental health, as they are highly sensitive to habitat changes and climate fluctuations. Conservationists rely on butterfly and moth populations to assess biodiversity and detect ecological imbalances caused by deforestation, pollution, or climate change.

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  Cacophony of Bone - The Circle...

  Kerri ní Dochartaigh

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  Two days after the winter solstice in 2019, Kerri and her partner moved to a remote cottage in the heart of Ireland. They were looking for a home, somewhere to settle into a stable life. Then the pandemic arrived and their secluded abode became a place of enforced isolation. What was meant to be the beginning of an enriching new chapter was instead marked by uncertainty and fear. The seasons still passed, the swallows returned, the rhythms of the natural world went on, but in many ways 2020 was unlike any year we had seen before. And for Kerri there would be one more change: a baby, longed for but utterly, beautifully unexpected. 
   
   
   
  Intensely lyrical, fragmentary in subject and form, Cacophony of Bone is an ode to a year, a place, and a love that transformed a life. When the pandemic came, time seemed to shapeshift; in Kerri’s elegant prose, we can trace its quickening, its slowing. She maps the circle of a year—a journey from one place to another, field notes of a life—from one winter to the next, telling of a changed life in a changed world, as well as all that stays the same. All that keeps on living and breathing, nesting and dying. This is a book for the listener who wants to slow down, guided by a voice that is utterly singular, "rich and strange," (Robert Macfarlane). A book about home—the deepening of family, the connections that sustain us.

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